SDMC permits DTC to float tenders for ads at unipoles

06 Apr 2022 CW Team

South Delhi Municipal Corporation approved a proposal for transfer of the right to Delhi Transport Corporation (DTC) to float tenders for advertisements at unipoles along with other places at depots and properties.

The decision has been made after the corporation’s failure to get any success after making many attempts for floating tenders for DTC’s unipoles in the past year. In August 2020, a memorandum of understanding (MoU) was signed between SDMC and DTC, which was valid for five years and comprised a 50-50 revenue sharing from funds received via advertisements displayed in various forms including bus wraps or body wraps on DTC-owned bus (other than the cluster buses) and other media devices such as unipoles at DTC depots or properties.

The proposal stated that according to the MoU Delhi Transport Corporation is permitted to call tender only for DTC-owned bus wraps/body wraps and regarding other media devices, the tenders have been floated by the SDMC for unipoles in DTC properties in the past year but there’s no success.

DTC informed SDMC in January that the east and north corporations have granted permission for inviting bids to select agencies for advertisements at unipoles. They wanted the same process for SDMC as well.

After many several discussions, the decision to bring an amendment in the MoU was made, giving DTC the right to float a tender. However, the decision of SDMC will be final and an officer from the advertisement department would be a part of the tendering committee. The revenue share will continue to be 50-50 and will be paid on a quarterly basis.

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