Royal Enfield opens first eastern warehouse for streamlined parts supply

Royal Enfield, the two-wheeler manufacturer, announced the inauguration of its inaugural warehouse in the eastern region to meet the demand for spare parts, according to a company spokesperson. Situated near Kolkata, the warehouse's strategic location is expected to significantly reduce transit times for motorcycle parts supply and facilitate the development of channel partners. Covering an expansive 50,000 sq ft area in Bagnan, Howrah district, the warehouse is set to serve as a distribution hub for spare parts catering to the entire eastern and northeastern regions. Regarding exports, the spokesperson highlighted that the Americas hold the position of the largest overseas market for Royal Enfield, contributing 45% of the total volume. Following closely are Europe, West Asia, and Africa, collectively accounting for 35%. The Asia Pacific region plays a substantial role, contributing 20% to Royal Enfield's overall exports. Additionally, the spokesperson noted that over 27% of the company's domestic sales are attributed to the eastern region. This strategic move is expected to streamline supply chain operations and enhance Royal Enfield's market presence in both domestic and international markets.