Interviews

Shalabh Chaturvedi /
Head-Marketing, Case New Holland CE

“Better clarity on policy decisions is much needed.”

January 2019

Of the seven products launched by Case New Holland CE, three of them, namely soil compactors Case 1110 EX, 851EX centre pivot and 752 EX, were showcased for the first time at bauma CONEXPO. The remaining four were new feature launches such as accumulator on a grader, a grader spreads material, track chains and improvised hydraulics on loader backhoes. Shalabh Chaturvedi, Head-Marketing, shares more…

One pathbreaking offering: Nobody in the market offers HVAC and cabin on file compactor. 

They are healthy and safer for the operator. 

Demand drivers in 2019: We are the market leader in road construction equipment. I think roads is going to remain a priority sector for the government. The government aspires to go to 50 km a day in a year or two, which is a good omen for road construction equipment. 

Announcement contributing to the company’s growth in 2018: We invested in our manufacturing plant to augment capacity, which helped us ride the tide, thus helping us meet demand. 

Challenge for the company in 2019: The challenge at the moment could be uncertainty of the elections, leading back to the days of policy paralysis and slow decision-making, which can affect the general business and industry.
Key strategy to success in 2019: All products we make are always intended to achieve the success of customers and offer great attention to detail.

Recommendation for growth of the construction equipment market: I think better clarity on policy decisions (emission norms, fuel availability) is much needed. 

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