+
India is a key market for Doosan Bobcat
Equipment

India is a key market for Doosan Bobcat

In its quest to become the No.1 player in compact equipment in India, Doosan Bobcat India is setting up a manufacturing facility, developing a backhoe loader specifically for the Indian market and expanding its distribution network. Hyungwon (HW) Park, Executive Vice President, Asia, LA & Oceania Region, Doosan Bobcat, shares more on its current activities and long term plans with CW.

What are the emerging trends in the compact construction equipment sector – worldwide? 

The compact construction equipment market is going through a good phase. Globally, there has been good demand for compact construction equipment, mainly from the agriculture and construction sectors. There has been a shift from tire mounted skid steer loaders (SSL) to compact track loaders (CTL) in a big way; CTLs are able to work in different terrains with stability and higher pushing force and also does not tear up the surface, thus resulting in higher productivity. Overall, compact excavators occupy the largest volume among compact construction equipment. In terms of trends in technology, hybrid and all electric drive machines are being launched. Telematics and remote control are areas witnessing exciting innovations.

In the compact loader space, Doosan Bobcat is at the forefront introducing these technologies, making the machine more environment-friendly. Recently, at bauma Munich 2019, Bobcat showcased the E10e, an all-electric version of its popular excavator model E10. The official launch date is yet to be announced for this model. This machine, once charged using an external Bobcat Super Charger, can work for around 8 hours. Bobcat is also working on remote control technology using Smartphone to control the operations of regular skid steer loaders, which can be switched back to manual operation when needed.

In India, the company has maintained its leadership position with 60 per cent market share in the skid steer loader category. What is the company’s positioning in other compact segments? 

We have a very good market share in skid steer loaders, thanks to the trust of customers in our quality offering. In the Indian market, we are currently offering five variants of skid steer loaders – S70, S450, S590, S650 and S770. We are also educating our customers on compact track loaders in select applications. 

In the compact excavator market, we have quickly gained customer acceptance. We offer three models – E27, E37 and E64. We are one of the leading players in the 5-tonne below excavator segment. E27 and E37 are the two new R-Series models launched early in 2019 to replace E26 and E32.

One of the most important events for us would be our new Bobcat Backhoe Loader launch towards the end of this year. Backhoe loaders would be a key product in our aim to be the No.1 compact equipment player in India.

Besides this, we are also continuously evaluating if we could bring in other products from our global portfolio.

Generally, Indian customers are considered very price conscious. How is the company handling this aspect of the market?
As rightly said, India is a value conscious market. Customers here are knowledgeable and evaluate the product holistically, and not just from an initial purchase price perspective. That said, Bobcat products have always been known for their quality, reliability and durability. Of course, this translates into better performance. Higher quality translates to less failures and downtime. Better reliability and durability helps the customer get the best out of the machine for a longer period. This pays back not just in terms of investment but also additional profits to the customer. The customer also gets additional profit as Bobcat machines have good resale value.

Tell us about the company’s backhoe loader factory and by when is the first product expected to be rolled out from there? 
We have acquired a 21-acre manufacturing plant in Chennai to produce backhoe loaders. Work is already underway in getting the facility ready for commencing regular production. The new backhoe loader is being designed and developed specifically for Indian working conditions and customer requirements. We are very 
positive about our backhoe loader. That is a key part of our strategy in expanding our presence in compact equipment. The commercial launch and sales would commence in the third quarter of 2019.

What is the company’s long-term plan? Any plans for localisation?
India is one of the key markets for Doosan Bobcat. As the country moves towards a developed economy, the demand for compact equipment – skid steer loaders and excavators – will increase rapidly; increase in labour cost will drive mechanisation of manual work. As mentioned earlier, we would like to become No.1 in the compact construction equipment segment in India as well. We have already taken an important first step in that direction by setting up our backhoe loader facility in Chennai. The idea is to first grow the backhoe loader volume to make the factory sustainable and leverage it to localise skid steer loaders and excavators. 

In the long term, our plan is to make the India facility a global hub for not just backhoe loaders but other products such as skid steer loaders and compact excavators. We are also looking at developing the engineering and design talent to make the Indian facility a centre of excellence in R&D as well.

From a distribution capability perspective, we are planning to expand our reach across the Indian market. We are working with existing dealers and appointing new dealers to improve the network of our channel. We are also adding the manpower to support the channel partners. By 2024, we expect to have 200 dealer outlets.

In its quest to become the No.1 player in compact equipment in India, Doosan Bobcat India is setting up a manufacturing facility, developing a backhoe loader specifically for the Indian market and expanding its distribution network. Hyungwon (HW) Park, Executive Vice President, Asia, LA & Oceania Region, Doosan Bobcat, shares more on its current activities and long term plans with CW.What are the emerging trends in the compact construction equipment sector – worldwide? The compact construction equipment market is going through a good phase. Globally, there has been good demand for compact construction equipment, mainly from the agriculture and construction sectors. There has been a shift from tire mounted skid steer loaders (SSL) to compact track loaders (CTL) in a big way; CTLs are able to work in different terrains with stability and higher pushing force and also does not tear up the surface, thus resulting in higher productivity. Overall, compact excavators occupy the largest volume among compact construction equipment. In terms of trends in technology, hybrid and all electric drive machines are being launched. Telematics and remote control are areas witnessing exciting innovations.In the compact loader space, Doosan Bobcat is at the forefront introducing these technologies, making the machine more environment-friendly. Recently, at bauma Munich 2019, Bobcat showcased the E10e, an all-electric version of its popular excavator model E10. The official launch date is yet to be announced for this model. This machine, once charged using an external Bobcat Super Charger, can work for around 8 hours. Bobcat is also working on remote control technology using Smartphone to control the operations of regular skid steer loaders, which can be switched back to manual operation when needed.In India, the company has maintained its leadership position with 60 per cent market share in the skid steer loader category. What is the company’s positioning in other compact segments? We have a very good market share in skid steer loaders, thanks to the trust of customers in our quality offering. In the Indian market, we are currently offering five variants of skid steer loaders – S70, S450, S590, S650 and S770. We are also educating our customers on compact track loaders in select applications. In the compact excavator market, we have quickly gained customer acceptance. We offer three models – E27, E37 and E64. We are one of the leading players in the 5-tonne below excavator segment. E27 and E37 are the two new R-Series models launched early in 2019 to replace E26 and E32.One of the most important events for us would be our new Bobcat Backhoe Loader launch towards the end of this year. Backhoe loaders would be a key product in our aim to be the No.1 compact equipment player in India.Besides this, we are also continuously evaluating if we could bring in other products from our global portfolio.Generally, Indian customers are considered very price conscious. How is the company handling this aspect of the market?As rightly said, India is a value conscious market. Customers here are knowledgeable and evaluate the product holistically, and not just from an initial purchase price perspective. That said, Bobcat products have always been known for their quality, reliability and durability. Of course, this translates into better performance. Higher quality translates to less failures and downtime. Better reliability and durability helps the customer get the best out of the machine for a longer period. This pays back not just in terms of investment but also additional profits to the customer. The customer also gets additional profit as Bobcat machines have good resale value.Tell us about the company’s backhoe loader factory and by when is the first product expected to be rolled out from there? We have acquired a 21-acre manufacturing plant in Chennai to produce backhoe loaders. Work is already underway in getting the facility ready for commencing regular production. The new backhoe loader is being designed and developed specifically for Indian working conditions and customer requirements. We are very positive about our backhoe loader. That is a key part of our strategy in expanding our presence in compact equipment. The commercial launch and sales would commence in the third quarter of 2019.What is the company’s long-term plan? Any plans for localisation?India is one of the key markets for Doosan Bobcat. As the country moves towards a developed economy, the demand for compact equipment – skid steer loaders and excavators – will increase rapidly; increase in labour cost will drive mechanisation of manual work. As mentioned earlier, we would like to become No.1 in the compact construction equipment segment in India as well. We have already taken an important first step in that direction by setting up our backhoe loader facility in Chennai. The idea is to first grow the backhoe loader volume to make the factory sustainable and leverage it to localise skid steer loaders and excavators. In the long term, our plan is to make the India facility a global hub for not just backhoe loaders but other products such as skid steer loaders and compact excavators. We are also looking at developing the engineering and design talent to make the Indian facility a centre of excellence in R&D as well.From a distribution capability perspective, we are planning to expand our reach across the Indian market. We are working with existing dealers and appointing new dealers to improve the network of our channel. We are also adding the manpower to support the channel partners. By 2024, we expect to have 200 dealer outlets.

Next Story
Real Estate

Shriram Properties Launches ‘Codename: The One’ in Bengaluru

Shriram Properties (SPL), a leading real estate developer focused on the mid-market and mid-premium segments, has announced the launch of its latest residential project under the banner “Codename: The One” in Bengaluru’s Electronic City corridor. This feature-rich gated community will offer 340 spacious 2- and 3-BHK residences, with a total saleable area of approximately 5 lakh square feet and an estimated revenue potential of over Rs 3.5 billion. The project is expected to be developed over a span of more than three years.  Strategically located near the Bommasandra Metro stat..

Next Story
Resources

India Warehousing Show 2025 Closes with Strong Global Presence

The 14th edition of the India Warehousing Show (IWS) 2025 concluded successfully at Yashobhoomi (IICC), Dwarka, drawing participation from over 300 exhibitors across 15 countries and welcoming 15,000+ visitors. Recognised as India’s leading platform for warehousing and logistics excellence, IWS 2025 offered a comprehensive display of cutting-edge automation, sustainable warehousing solutions, and next-gen supply chain technologies. The show was inaugurated by Shri Pankaj Kumar, Joint Secretary – Logistics, DPIIT, Ministry of Commerce and Industry, Government of India. In his opening a..

Next Story
Equipment

MHIET Launches 450kW Gas Cogeneration System with H₂ Co-Firing

Mitsubishi Heavy Industries Engine & Turbocharger (MHIET), part of the Mitsubishi Heavy Industries Group, has launched a new 450kW gas cogeneration system, the SGP M450, jointly developed with Toho Gas Co.,. The system supports hydrogen co-firing at up to 15 vol per cent, with no loss in performance or reliability.  The system is currently available in the Japanese market, and has been developed from the existing GS6R2 city gas engine platform. Key modifications were made to the fuel gas and engine control systems to enable hydrogen co-firing.   Verified through de..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?