Hoffmann Green becomes corporate member of WCA

12 Sep 2023 CW Team

The World Cement Association (WCA) announced it is welcoming French low-carbon cement manufacturer, Hoffmann Green Cement Technologies, as a Corporate Member.

Founded in 2014, Hoffmann Green Cement Technologies’ founders began their business with the intention to drive the construction sector's environmental evolution by producing the world’s first low-carbon cement and offer a replacement to traditional cement. This initiative was successful, and gained recognition by the French President, Emmanuel Macron, who celebrated its achievements during his visit to the laboratory in 2016.

Hoffmann has introduced a range of four cutting-edge technological products: H-P2A, H-UKR, H-EVA, H-IONA, all designed to modify the composition of cement to lower its carbon footprint. Through its cold manufacturing process, low energy consumption, it has created a breakthrough decarbonated cement with 0% clinker.

Hoffmann's commitment extends to promoting a circular economy within its sustainable practices. By utilising local resources and industry co-products in its cement production process, the company preserves natural resources. Additionally, the firm is committed to reforestation, aiming to sequester carbon by planting 10,000 trees in Occitania, France. These efforts have been recognised through awards such as the Horizon 2020 label for Research and Innovation in Europe.

"In light of the escalating global demand for low-carbon concrete solutions, we firmly believe that the inclusion of Hoffmann’s team and their insights will be an invaluable asset to our membership network. We believe it’s important for low-carbon cement to be further adopted globally, and hope that this collaboration will help fast track this mission," comments WCA's CEO, Ian Riley.

"Our alliance with the WCA marks a pivotal step forward in our ongoing journey to redefine the construction landscape. We resonate with the WCA’s goals to implement sustainable practices within the cement and wider industry, and we are looking forward to introducing our innovative solutions and expertise to its global audience to further enhance this critical agenda,” adds Thomas Atkinson, Hoffmann’s head of international development.

The World Cement Association (WCA) announced it is welcoming French low-carbon cement manufacturer, Hoffmann Green Cement Technologies, as a Corporate Member. Founded in 2014, Hoffmann Green Cement Technologies’ founders began their business with the intention to drive the construction sector's environmental evolution by producing the world’s first low-carbon cement and offer a replacement to traditional cement. This initiative was successful, and gained recognition by the French President, Emmanuel Macron, who celebrated its achievements during his visit to the laboratory in 2016.Hoffmann has introduced a range of four cutting-edge technological products: H-P2A, H-UKR, H-EVA, H-IONA, all designed to modify the composition of cement to lower its carbon footprint. Through its cold manufacturing process, low energy consumption, it has created a breakthrough decarbonated cement with 0% clinker. Hoffmann's commitment extends to promoting a circular economy within its sustainable practices. By utilising local resources and industry co-products in its cement production process, the company preserves natural resources. Additionally, the firm is committed to reforestation, aiming to sequester carbon by planting 10,000 trees in Occitania, France. These efforts have been recognised through awards such as the Horizon 2020 label for Research and Innovation in Europe. In light of the escalating global demand for low-carbon concrete solutions, we firmly believe that the inclusion of Hoffmann’s team and their insights will be an invaluable asset to our membership network. We believe it’s important for low-carbon cement to be further adopted globally, and hope that this collaboration will help fast track this mission, comments WCA's CEO, Ian Riley.Our alliance with the WCA marks a pivotal step forward in our ongoing journey to redefine the construction landscape. We resonate with the WCA’s goals to implement sustainable practices within the cement and wider industry, and we are looking forward to introducing our innovative solutions and expertise to its global audience to further enhance this critical agenda,” adds Thomas Atkinson, Hoffmann’s head of international development.

Resources

09 Mar 2026

Haworth India Hosts Women’s Leadership Panel Series

Haworth India marked International Women’s Day by hosting a leadership roundtable series titled ‘Give to Gain’, bringing together senior women leaders from architecture and design firms, corporates and project management consultancies. The series has been conducted in Delhi and Mumbai, with upcoming sessions scheduled in Bengaluru and Hyderabad on 27 March 2026. Structured as moderated panel discussions followed by audience interaction, the initiative examined the business impact of women’s leadership and the role of inclusive workplaces in supporting professional growth. Manish Khan..

Real Estate

09 Mar 2026

Max Estates Secures RERA For Max One Project

Max Estates has secured RERA approval (UPRERA No.: UPRERAPRJ9759) for its Max One development around Max Towers in Sector 16B, Noida, bringing renewed progress to a project previously stalled following the insolvency of its earlier developer. Spread across around 10 acres with an estimated development potential of about 2.5 million sq ft, Max One is planned as an integrated mixed-use campus combining serviced residences, premium offices, retail spaces and a private club. The project is expected to generate total sales potential of about Rs 20 billion along with an estimated annuity rental inc..

Real Estate

09 Mar 2026

Hindware Introduces Starc Smart Wall Mount Toilet

Hindware has introduced the Starc Smart Wall-Mount Toilet under its Hindware Italian Collection, designed to combine automation, hygiene and contemporary bathroom aesthetics. The model features automatic flushing, sensor-based seat opening and closing, and remote-controlled functions. It also includes an oscillating water spray and warm air dryer for cleaning, along with a self-cleaning nozzle designed to maintain hygiene. Additional features include adjustable heated seating, customisable water temperature and pressure settings, a foot-touch flush system and an LCD control interface. The wa..