Hard Worker, the construction chemicals brand of The Ramco Cements, has won eight awards at the Love of Advertising Awards 2026, organised by the Advertising Club of Trivandrum. The awards were presented at a ceremony held at The Leela Raviz, Kovalam, on 24 October 2026.The awards recognise the brand's work across TV advertising, digital advertising, packaging design and brand identity design. Launched with the philosophy of ‘Hard-working products for hardworking people’, Hard Worker has used storytelling, humour and product-led communication to build its identity in the construction chemicals market.Its campaigns for products such as Ramco Hard Worker Eco Plaster and Tile Fix have focused on communicating technical benefits through relatable narratives. Eco Plaster highlights water conservation through its self-curing proposition, while Tile Fix promotes specialised tile-fixing solutions. The brand has also worked on creating consistent packaging and visual identity across customer touchpoints.Commenting on the achievement, A V Dharmakrishnan, CEO, Ramco Cements, said the recognition reflected the company's efforts to combine product performance with innovative marketing and communicate product value effectively.Balaji K Moorthy, Executive Director – Marketing, Ramco Cements, said the brand aimed to bring a fresh perspective to construction chemicals communication, which has traditionally been functional and technical. He added that the awards recognised the creative thinking and collaboration behind its marketing initiatives.The company said it would continue to focus on product innovation and marketing initiatives to strengthen Hard Worker's position in the construction chemicals market