+
The price band for tiles, ceramics, sanitaryware
Real Estate

The price band for tiles, ceramics, sanitaryware

The past few years have been challenging for the tile industry, with overcapacity, rise in input costs, pricing pressure from unorganised players, dumping from China, GST and demonetisation.

“We see that the worst is over in terms of pricing pressure and expect 10-12 per cent growth in 2019-2020,” predicts Kamlesh Patel, Chairman and Managing Director, Asian Granito India. He adds that, at present, input costs are increasing owing to multiple factors. “So, like other organised players, we are compelled to pass on the burden on end-users. However, customers can choose preferred products according to their budget.”

Atul Sanghvi, Executive Director & CEO, CERA Sanitaryware, sees pricing under pressure, owing to sluggish demand consequent to slowdown in housing construction.

Meanwhile, Dinesh Vyas, Marketing head, H&R Johnson, points to the ceramic tile industry as unique among building materials in the sense that the cost of basic products has consistently come down. “Pricing is a matter of acceptance of the product at a value customers perceive. In most cases, it is relative in nature. However, comparison parameters are not in place in the absence of required domain knowledge.”

For tiles, the price is generally referred to in terms of size and whether they are vitrified. Vyas sees this approach as factually inaccurate. “Overall, prices are under pressure in basic ceramic tiles as the competition is really fierce,” he insists.  

SHRIYAL SETHUMADHAVAN

The past few years have been challenging for the tile industry, with overcapacity, rise in input costs, pricing pressure from unorganised players, dumping from China, GST and demonetisation. “We see that the worst is over in terms of pricing pressure and expect 10-12 per cent growth in 2019-2020,” predicts Kamlesh Patel, Chairman and Managing Director, Asian Granito India. He adds that, at present, input costs are increasing owing to multiple factors. “So, like other organised players, we are compelled to pass on the burden on end-users. However, customers can choose preferred products according to their budget.” Atul Sanghvi, Executive Director & CEO, CERA Sanitaryware, sees pricing under pressure, owing to sluggish demand consequent to slowdown in housing construction. Meanwhile, Dinesh Vyas, Marketing head, H&R Johnson, points to the ceramic tile industry as unique among building materials in the sense that the cost of basic products has consistently come down. “Pricing is a matter of acceptance of the product at a value customers perceive. In most cases, it is relative in nature. However, comparison parameters are not in place in the absence of required domain knowledge.” For tiles, the price is generally referred to in terms of size and whether they are vitrified. Vyas sees this approach as factually inaccurate. “Overall, prices are under pressure in basic ceramic tiles as the competition is really fierce,” he insists.   SHRIYAL SETHUMADHAVAN

Related Stories

Gold Stories

Next Story
Infrastructure Urban

Infrastructure Opportunity Outlook by IMPACCT.Info

India’s infrastructure pipeline is witnessing dynamic activity across stages — from immediate bidding to future planning. IMPACCT segments these into three categories: Immediate, 3–6 Month, and Future Opportunities, enabling businesses to identify, prepare, and participate in high-value tenders and projects across sectors.To read full article Click Here ..

Next Story
Real Estate

Glass, Reframed!

Glass façades, quintessential aesthetic building envelopes globally, have been widely adopted in India as well. But when the focus is high-performance building systems that deliver energy efficiency, comfort and architectural identity, glass isn’t the only preference. Combination solutions, involving glass and some other material, improve façade outcomes. Some combinations come at comparable prices, some at a higher price. Here is a selection of performance-oriented solutions...To read the full story Click Here ..

Next Story
Infrastructure Urban

Beyond Building Faster

India’s cities are expanding at an unprecedented pace, bringing new infrastructure and development opportunities while also intensifying challenges around mobility, public spaces, liveability and supporting infrastructure. The question, therefore, is not simply whether India can build faster, but whether it can build cities that work better.At a CW webinar, Are We Designing Better Cities – or Just Building Faster?, moderator Ar. Samir Shaikh, Founding Principal, AR&UD Studio, brought together perspectives from design, development, master planning and technology...To read the full artic..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

SPECIAL OFFER
QR Code