Godrej Interio boosts digital drive for a richer consumer experience
Interiors

Godrej Interio boosts digital drive for a richer consumer experience

Since the Covid- 19 pandemic hit India, Godrej & Boyce, the Godrej Group's flagship company, announced that its business, Godrej Interio, India's leading furniture brand in the home and institutional segments, has revealed that "home storage" has been the highest selling category through online sales. The firm also stated that its Interio subsidiary is aiming for a 40% increase in online sales via its own D2C platform by F.Y.22, with a further 30% increase expected over the next two years.

Godrej Interio has been investing substantially in essential digital technologies, automation, and processes to develop a powerful, genuinely omni-channel, ubiquitous furniture brand with the greatest presence across the country, in keeping with the worldwide trend in the furniture retail sector.

Godrej Interio implemented ‘Robotic Process Automation' in the backend to automate procedures, resulting in faster communication because many team members worked from home. It also used technology to lower the cost of connecting with all stakeholders as well as the cost of the supply chain. On the front end, the firm implemented cutting-edge digital capabilities such as visual search on its website to assist clients in selecting the ideal product for their living spaces. Godrej Interio also introduced artificial intelligence (AI), which analyses designs, materials, and geometrics and recommends items depending on people's home configurations. Consumers may zoom in on goods and engage with store employees using the 360-degree walkthrough of the store. In addition, the firm has implemented a 3D configurator, which allows customers and sales representatives to personalise goods and preview how the space will appear before committing to a purchase.

Subodh Mehta, Senior Vice President (B2C), Godrej Interio said “The pandemic has pushed brands to improve their online shopping experience for consumers with a renewed thrust to seamlessly integrate technology. Taking cognizance of this change in consumer behaviour, we at Godrej Interio have blended our digital and retail stores to deliver a complete Omni-channel experience to our customers by increasing our penetration through online channels. Our retail strategy has taken a little diversion of bringing in moredigital tools at the point of sale to make consumer’s decision-making journey easier. We are also increasing the delivery points from 2,000 pin codes to 5,000 pin codes.

Godrej Interio intends to integrate all of its dealers into the e-commerce platform so that clients may place orders directly with the company and have them delivered to any area of the country via its dealers. Moving forward, it also intends to include the ‘Consumer Internet of Things' (CIOT) into its products. Godrej Interio was also named India's Most Desirable Brand Award 2021 by Trust Research Advisory in the area of "Furniture Retail" earlier this month. The brand has jumped from 186th place in 2020 to 38th place this year.

Since the Covid- 19 pandemic hit India, Godrej & Boyce, the Godrej Group's flagship company, announced that its business, Godrej Interio, India's leading furniture brand in the home and institutional segments, has revealed that home storage has been the highest selling category through online sales. The firm also stated that its Interio subsidiary is aiming for a 40% increase in online sales via its own D2C platform by F.Y.22, with a further 30% increase expected over the next two years. Godrej Interio has been investing substantially in essential digital technologies, automation, and processes to develop a powerful, genuinely omni-channel, ubiquitous furniture brand with the greatest presence across the country, in keeping with the worldwide trend in the furniture retail sector. Godrej Interio implemented ‘Robotic Process Automation' in the backend to automate procedures, resulting in faster communication because many team members worked from home. It also used technology to lower the cost of connecting with all stakeholders as well as the cost of the supply chain. On the front end, the firm implemented cutting-edge digital capabilities such as visual search on its website to assist clients in selecting the ideal product for their living spaces. Godrej Interio also introduced artificial intelligence (AI), which analyses designs, materials, and geometrics and recommends items depending on people's home configurations. Consumers may zoom in on goods and engage with store employees using the 360-degree walkthrough of the store. In addition, the firm has implemented a 3D configurator, which allows customers and sales representatives to personalise goods and preview how the space will appear before committing to a purchase. Subodh Mehta, Senior Vice President (B2C), Godrej Interio said “The pandemic has pushed brands to improve their online shopping experience for consumers with a renewed thrust to seamlessly integrate technology. Taking cognizance of this change in consumer behaviour, we at Godrej Interio have blended our digital and retail stores to deliver a complete Omni-channel experience to our customers by increasing our penetration through online channels. Our retail strategy has taken a little diversion of bringing in moredigital tools at the point of sale to make consumer’s decision-making journey easier. We are also increasing the delivery points from 2,000 pin codes to 5,000 pin codes. Godrej Interio intends to integrate all of its dealers into the e-commerce platform so that clients may place orders directly with the company and have them delivered to any area of the country via its dealers. Moving forward, it also intends to include the ‘Consumer Internet of Things' (CIOT) into its products. Godrej Interio was also named India's Most Desirable Brand Award 2021 by Trust Research Advisory in the area of Furniture Retail earlier this month. The brand has jumped from 186th place in 2020 to 38th place this year.

Next Story
Technology

We’re building robots that flow, not just move

Founded in 2021, Flo Mobility is reimagining construction automation with vision-AI robots designed for seamless movement through complex sites. In conversation with CW, Manesh Jain, Founder & CEO, discusses the company’s origin, its LiDAR-free tech stack, and expansion plans in the Middle East and US.What inspired the name Flo Mobility? Why ‘Flo’ and not ‘Flow’?When we started the company in 2021, our focus was on building autonomous navigation systems for robots. Since our work centred around robot movement, ‘mobility’ naturally became part of the name. We wanted to co..

Next Story
Real Estate

We’re committed to setting benchmarks in sustainable luxury living

From a landmark land acquisition in Boisar to ambitious launches across the Mumbai Metropolitan Region (MMR), National Capital Region (NCR), Bengaluru and Pune, Birla Estates is driving future-ready growth with a strong focus on sustainability, partnerships and premium living, firmly anchored in its LifeDesigned® philosophy. K T Jithendran, Managing Director & CEO, outlines the company’s premium, sustainable growth playbook in conversation with PRATAP PADODE, Editor-in-Chief, CW. Excerpts:Birla Estates recently acquired a 70.92-acre land parcel in Boisar, Maharashtra, for..

Next Story
Infrastructure Urban

Mumbai’s land crunch and ageing homes call for structured renewal

Founded in 2022, Etonhurst Capital Partners is a real-estate fund management platform focused on the Indian market. As the firm achieves the first close of Rs 1.8 billion for its debut Rs 5 billion fund, Bamasish Paul, Co-founder, Managing Partner & CEO, discusses its sharp focus on redevelopment-driven value creation in Mumbai’s urban core with CW. Excerpts:Etonhurst Capital has achieved a significant milestone with the first close of Rs 1.8 billion for its Rs 5 billion fund. What factors contributed to this early success and how do you plan to attract further investments to r..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?