Marico Launches Saffola Cold Pressed Oils in India
OIL & GAS

Marico Launches Saffola Cold Pressed Oils in India

Marico Limited, one of India’s leading FMCG companies, has announced its entry into the cold pressed oils segment with the launch of the Saffola Cold Pressed Oils range. This marks a strategic expansion of the Saffola brand, long associated with heart health and nutrition, into a rapidly growing category of health-forward cooking oils.
The new range introduces both Single Seed and Dual Seed variants, designed to preserve flavour, aroma, and nutrients through low-temperature extraction, making them ideal for everyday cooking. The oils aim to offer a balanced blend of monounsaturated (MUFA) and polyunsaturated (PUFA) fatty acids, supporting cholesterol management and long-term wellness.

Product Line-up:

  • Dual Seed Cold Pressed Oils:
  • Groundnut & Sesame
  • Groundnut & Safflower
These blends offer rich flavour and a well-rounded fatty acid profile.
  • Single Seed Cold Pressed Oils:
  • 100% Groundnut
  • 100% Sesame
  • 100% Mustard
These variants provide authentic seed taste and essential fatty acids.
Speaking on the launch, Ashish Gopal, CEO – India Core Business, Marico Limited, stated, “The cold pressed oils category is gaining strong traction. With Saffola’s heart-health legacy and consumer trust, we’re entering the segment not just to compete, but to lead. Our cold pressed oils are a blend of tradition, authenticity, and functional health benefits that today’s consumers demand.”
With a legacy of over 50 years in promoting heart health, Saffola’s entry into the cold pressed oil market is a natural evolution, backed by its expertise in multi-source edible oils. The move aligns with growing consumer demand for clean-label and nutritious kitchen essentials.
The new range will be available across India, starting at Rs 356 for 1 litre of Mustard oil, Rs 506 for Groundnut, and Rs 719 for Sesame oil. Initial distribution will focus on quick commerce platforms, ensuring fast and convenient access for health-conscious households.

Marico Limited, one of India’s leading FMCG companies, has announced its entry into the cold pressed oils segment with the launch of the Saffola Cold Pressed Oils range. This marks a strategic expansion of the Saffola brand, long associated with heart health and nutrition, into a rapidly growing category of health-forward cooking oils.The new range introduces both Single Seed and Dual Seed variants, designed to preserve flavour, aroma, and nutrients through low-temperature extraction, making them ideal for everyday cooking. The oils aim to offer a balanced blend of monounsaturated (MUFA) and polyunsaturated (PUFA) fatty acids, supporting cholesterol management and long-term wellness.Product Line-up:Dual Seed Cold Pressed Oils:Groundnut & SesameGroundnut & SafflowerThese blends offer rich flavour and a well-rounded fatty acid profile.Single Seed Cold Pressed Oils:100% Groundnut100% Sesame100% MustardThese variants provide authentic seed taste and essential fatty acids.Speaking on the launch, Ashish Gopal, CEO – India Core Business, Marico Limited, stated, “The cold pressed oils category is gaining strong traction. With Saffola’s heart-health legacy and consumer trust, we’re entering the segment not just to compete, but to lead. Our cold pressed oils are a blend of tradition, authenticity, and functional health benefits that today’s consumers demand.”With a legacy of over 50 years in promoting heart health, Saffola’s entry into the cold pressed oil market is a natural evolution, backed by its expertise in multi-source edible oils. The move aligns with growing consumer demand for clean-label and nutritious kitchen essentials.The new range will be available across India, starting at Rs 356 for 1 litre of Mustard oil, Rs 506 for Groundnut, and Rs 719 for Sesame oil. Initial distribution will focus on quick commerce platforms, ensuring fast and convenient access for health-conscious households.

Next Story
Resources

Ajmera Realty launches tree drive on Environment Day

Ajmera Realty & Infra India marked World Environment Day with a large-scale tree plantation initiative—Plant-with-Purpose—across its projects in Mumbai and Bangalore. The drive was inaugurated at Ajmera Manhattan and Ajmera Greenfinity in Wadala, with senior company officials and residents in attendance. The campaign encourages residents to embrace eco-conscious, self-reliant lifestyles by growing useful plants and trees within their communities. Horticulture expert Devendra Bhekar guided residents on creating and maintaining green spaces. Ajmera Realty planted over 500 trees..

Next Story
Resources

Twaron®-reinforced tyre powers Brunel’s solar race car

Teijin Aramid’s Twaron® with circular content will debut in Bridgestone’s race tyres for the 2025 Bridgestone World Solar Challenge, supporting the Brunel Solar Team’s Nuna 13 car. This marks the first use of the recycled-content aramid in a high-performance race tyre. The Twaron®-reinforced belts help enhance durability, reduce rolling resistance, and maintain lightweight strength—critical for the 3,000-km solar race across Australia. Bridgestone combines this with ENLITENTM tech and other recycled inputs to maximise environmental and performance outcomes. Teijin Aramid, a..

Next Story
Building Material

Kamdhenu Paints launches new wood coating range

Kamdhenu Paints has launched a comprehensive premium wood coating range designed for both interior and exterior applications. The collection includes high-performance solutions like Kamwood 2K PU for a rich matt or high-gloss finish, Kamwood 1K PU for clarity and stain protection, and the Kamwood Melamyne system for a smooth, durable finish. Also featured are Kamwood Wood Stains, which enhance wood grains with vibrant colour, and NC Sanding Sealer for high-build grain filling. The range is supported by Kamwood Thinners for ease of application and optimal finish. Saurabh Agarwal, MD, ..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?