Marico Launches Saffola Cold Pressed Oils in India

05 Jun 2025 CW Team

Marico Limited, one of India’s leading FMCG companies, has announced its entry into the cold pressed oils segment with the launch of the Saffola Cold Pressed Oils range. This marks a strategic expansion of the Saffola brand, long associated with heart health and nutrition, into a rapidly growing category of health-forward cooking oils.

The new range introduces both Single Seed and Dual Seed variants, designed to preserve flavour, aroma, and nutrients through low-temperature extraction, making them ideal for everyday cooking. The oils aim to offer a balanced blend of monounsaturated (MUFA) and polyunsaturated (PUFA) fatty acids, supporting cholesterol management and long-term wellness.

Product Line-up:

Dual Seed Cold Pressed Oils:
Groundnut & Sesame
Groundnut & Safflower

These blends offer rich flavour and a well-rounded fatty acid profile.

Single Seed Cold Pressed Oils:
100% Groundnut
100% Sesame
100% Mustard

These variants provide authentic seed taste and essential fatty acids.

Speaking on the launch, Ashish Gopal, CEO – India Core Business, Marico Limited, stated, “The cold pressed oils category is gaining strong traction. With Saffola’s heart-health legacy and consumer trust, we’re entering the segment not just to compete, but to lead. Our cold pressed oils are a blend of tradition, authenticity, and functional health benefits that today’s consumers demand.”

With a legacy of over 50 years in promoting heart health, Saffola’s entry into the cold pressed oil market is a natural evolution, backed by its expertise in multi-source edible oils. The move aligns with growing consumer demand for clean-label and nutritious kitchen essentials.

The new range will be available across India, starting at Rs 356 for 1 litre of Mustard oil, Rs 506 for Groundnut, and Rs 719 for Sesame oil. Initial distribution will focus on quick commerce platforms, ensuring fast and convenient access for health-conscious households.

Real Estate

02 Apr 2026

Indian real estate attracts USD 1.4 bn institutional investments in Q1 2026: Vestian

Institutional investments in India’s real estate sector touched USD 1.4 billion in Q1 2026, marking the highest first-quarter inflow since 2022, according to Vestian. While investments fell 62 per cent quarter-on-quarter due to an exceptionally high base in the previous quarter, they rose 74 per cent compared to the same period last year, reflecting sustained investor confidence despite rising geopolitical and macroeconomic challenges.Commercial real estate remained the key driver of investment activity during the quarter, accounting for 80 per cent of total inflows, sharply higher than 38 p..

VECV crosses 1 lakh annual vehicle sales milestone in FY26

VE Commercial Vehicles (VECV), a joint venture between Volvo Group and Eicher Motors, has surpassed the 1 lakh annual sales mark in FY 2025–26, recording its highest-ever commercial vehicle sales performance. The company said it sold more than 100,000 vehicles during the year, marking a major milestone aligned with the original vision of the Volvo–Eicher joint venture.The strong performance was supported by demand across categories. Light and Medium Duty (LMD) trucks contributed 47,789 units, accounting for 46.1 per cent of total sales. Heavy Duty (HD) trucks recorded 26,867 units (25.9 pe..

Rodic Digital & Advisory partners SatSure to deploy EO intelligence in public sector

Rodic Digital & Advisory (RDA), the strategic advisory and digital transformation arm of Rodic Consultants, has signed a strategic cooperation Memorandum of Understanding (MoU) with SatSure to jointly pursue opportunities in India’s public sector. The collaboration aims to integrate high-resolution Earth Observation (EO) data and geospatial AI into government workflows to strengthen monitoring, compliance, and operational decision-making across key sectors.The partnership combines SatSure’s Earth intelligence capabilities with RDA’s expertise in government digital transformation and ..