Marico Launches Saffola Cold Pressed Oils in India

05 Jun 2025 CW Team

Marico Limited, one of India’s leading FMCG companies, has announced its entry into the cold pressed oils segment with the launch of the Saffola Cold Pressed Oils range. This marks a strategic expansion of the Saffola brand, long associated with heart health and nutrition, into a rapidly growing category of health-forward cooking oils.

The new range introduces both Single Seed and Dual Seed variants, designed to preserve flavour, aroma, and nutrients through low-temperature extraction, making them ideal for everyday cooking. The oils aim to offer a balanced blend of monounsaturated (MUFA) and polyunsaturated (PUFA) fatty acids, supporting cholesterol management and long-term wellness.

Product Line-up:

Dual Seed Cold Pressed Oils:
Groundnut & Sesame
Groundnut & Safflower

These blends offer rich flavour and a well-rounded fatty acid profile.

Single Seed Cold Pressed Oils:
100% Groundnut
100% Sesame
100% Mustard

These variants provide authentic seed taste and essential fatty acids.

Speaking on the launch, Ashish Gopal, CEO – India Core Business, Marico Limited, stated, “The cold pressed oils category is gaining strong traction. With Saffola’s heart-health legacy and consumer trust, we’re entering the segment not just to compete, but to lead. Our cold pressed oils are a blend of tradition, authenticity, and functional health benefits that today’s consumers demand.”

With a legacy of over 50 years in promoting heart health, Saffola’s entry into the cold pressed oil market is a natural evolution, backed by its expertise in multi-source edible oils. The move aligns with growing consumer demand for clean-label and nutritious kitchen essentials.

The new range will be available across India, starting at Rs 356 for 1 litre of Mustard oil, Rs 506 for Groundnut, and Rs 719 for Sesame oil. Initial distribution will focus on quick commerce platforms, ensuring fast and convenient access for health-conscious households.

Infrastructure Transport

09 Jan 2026

India Becomes First to Produce Bio-Bitumen for Roads

India has become the first country in the world to commercially produce bio-bitumen for use in road construction, according to Road, Transport and Highways Minister Nitin Gadkari. Bitumen, a black and viscous hydrocarbon derived from crude oil, is a key binding material in road building, and the bio-based alternative is expected to significantly improve the sector’s environmental footprint.Addressing the CSIR Technology Transfer Ceremony in New Delhi, Mr Gadkari congratulated Council of Scientific and Industrial Research on achieving the milestone, noting that the initiative would help curb ..

HILT Policy Seen Boosting Telangana Revenue Sharply

The Hyderabad Industrial Land Transformation (HILT) Policy is expected to generate around Rs 1.08 billion in revenue for the Telangana state exchequer, according to Deputy Chief Minister Bhatti Vikramarka Mallu. Speaking in the Telangana Legislative Assembly, he said the policy would be implemented within a six-month timeframe in a transparent manner, with uniform rules applicable to all stakeholders. Mr Vikramarka noted that without the HILT Policy, the state would have earned only about Rs 1.2 million per acre. Under the new framework, however, revenue is projected to rise sharply to Rs 70 ..

India Post, MoRD Tie Up to Boost Rural Inclusion

The Department of Posts and the Ministry of Rural Development have signed a Memorandum of Understanding to accelerate rural transformation and expand financial, digital and logistics services for Self-Help Groups (SHGs) and rural households across India. The agreement was signed in the presence of Union Minister of Communications and Development of North Eastern Region Jyotiraditya M. Scindia and Union Minister of Rural Development and Agriculture and Farmers’ Welfare Shivraj Singh Chouhan. The collaboration aligns with the government’s “Dak Sewa, Jan Sewa” vision and seeks to repositi..