Sunfraa Green Energy recently announced its third Authorised Channel Partnership with Adani Solar in Varanasi, following the expansion of its partnership in Ahmedabad-Vijapur and Rajkot.The partnership aims to accelerate rooftop solar adoption in Varanasi and support the Government of India’s PM Surya Ghar: Muft Bijli Yojana, which targets rooftop solar installations across 10 million households with an overall outlay of Rs 750.21 bn.Through the collaboration, Sunfraa Green Energy will support the availability and distribution of Adani Solar modules in the Varanasi market while strengthening the local network of dealers, installers and other stakeholders in the solar ecosystem.The partnership is also expected to create opportunities for dealers, installers, entrepreneurs and service providers while supporting Varanasi’s transition towards cleaner energy.The launch programme brought together solar dealers, distributors, entrepreneurs and business owners from Varanasi, highlighting growing interest in rooftop solar and emerging opportunities across the local solar market. Representatives from Adani Solar and Sunfraa Green Energy also emphasised the importance of a strong local partner network in driving wider adoption.Speaking on the development, Hamit Patwa, Naman Nagarsheth, Eshan Cholia, Shivam Vekaria and Kalpesh Solanki, co-founders of Sunfraa Green Energy, said, “For many households, the adoption of rooftop solar still involves challenges around awareness, access to reliable products and trusted installation support. Our partnership in Varanasi is aimed at addressing these gaps by bringing quality solar modules closer to customers through a strong local network. Varanasi has significant potential for rooftop solar adoption, and through this partnership, we aim to make the transition to solar simpler and more accessible while contributing to the vision of PM Surya Ghar: Muft Bijli Yojana. We remain committed to building a stronger solar ecosystem and supporting more households in benefiting from the opportunities created by India’s rooftop solar growth.”The Varanasi initiative forms part of Sunfraa Green Energy’s broader efforts to support India’s transition towards clean and sustainable energy while enabling more households and businesses to participate in the country’s expanding rooftop solar ecosystem.