On Expansion Mode

01 Nov 2019 Editorial Team

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Asian Granito India expands bathware range; to launch a range of faucets, showers and bath accessories.Strengthening its presence in the bathware segment, Asian Granito India is entering the faucets, showers and bath accessories to provide complete bathroom solutions to leverage its vast distribution reach and brand equity. The company will commence commercial operations by December 2019 with around 12-15 series and expand gradually including launching premium range in the coming time. Investments plannedThe company has invested around Rs.8-10 crore for expansion in sanitaryware recently and is investing another Rs.6-8-crore for expanding its faucets and showers range. The company aims for AGL Bathware to become a Rs.150-200-crore brand in the next four to five years.Speaking on this occasion, Shaunak Patel and Pankaj Patel, Profit Centre Heads, AGL Bathware, said “Expansion of faucets, showers and bath accessories will complement our recently launched sanitaryware range to provide complete bathroom solutions under 'Brand AGL' along with our wide range of tiles, engineered marble and Quartz. The company is launching faucets range in the mid and mid-premium segment and will look to launch an ultra-premium range in the coming time. Kamlesh Patel, Chairman and Managing Director and Mukesh Patel, Managing Director, Asian Granito India, said, “Our company is committed on its growth strategy to focus on asset light and capital light business model, becoming a strong retail brand in the domestic as well as exports market and achieve a leadership position in key business segments. In line with our strategy, we are investing `6-8 crore in faucets expansion; along with sanitaryware we expect AGL Bathware to become a Rs.150-200-crore brand in the next four to five years.”(Communication by the management of the company)

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