India Cements announced the launch of Conkrete Super King (CSK) and Halo Super King recently in a move to cash in on the brand identity of its successful Indian Premier League franchise CSK (Chennai Super Kings). While Conkrete Super King is being promoted as a one-stop solution to all concrete needs from foundation to roof, Halo Super King will be promoted for use in pre-cast hollow blocks which are fast replacing traditional bricks in construction activities. The products will be priced at Rs 25 more per bag than the normal cement sold by the company. Contact: India Cements E-mail: corporate@indiacements.co.in Tel: 044- 2852 1526 Website: www.indiacements.co.in