Ramco’s Hard Worker Wins Double Gold at ET Shark Awards
Cement

Ramco’s Hard Worker Wins Double Gold at ET Shark Awards

Hard Worker, the construction chemicals brand from The Ramco Cements Limited, has won two Gold awards at the ET Brand Equity Shark Awards 2025 – South Chapter, held in Chennai recently. The brand was recognised under the Campaign Brilliance categories for communication across television and d...

Hard Worker, the construction chemicals brand from The Ramco Cements Limited, has won two Gold awards at the ET Brand Equity Shark Awards 2025 – South Chapter, held in Chennai recently. The brand was recognised under the Campaign Brilliance categories for communication across television and digital platforms, built around real-world on-site construction challenges.The twin Golds were awarded for the Hard Worker Eco Plaster film in the TV Marketing Campaign category, and for the combined Hard Worker Eco Plaster and Hard Worker Tile Fix films in the Humour-Based / Meme Marketing Campaign category.Commenting on the recognition, A.V. Dharmakrishnan, Chief Executive Officer, Ramco Cements, said the brand reflects the company’s focus on solving on-site application needs and aims to set performance and durability benchmarks in construction chemicals. Balaji K. Moorthy, Executive Director – Marketing, added that the wins validate the authenticity of the brand’s voice and its intent to support the workforce powering construction. The ET Brand Equity Shark Awards – South Chapter recognises marketing excellence across southern states, with entries evaluated on creativity, cultural relevance, strategic insight and measurable impact.

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