Sunbeam Infra Equipments, a division of Sunbeam Generators, is among the prominent players in the concrete equipment industry with its concrete mixers (purchased from Greaves Cotton) and now with additions of batching plants, concrete pumps and mixer pumps. Ashwath Krishna, CEO, Sunbeam Infra Equipments, shares more...Market scenario: The Central Government has allocated a lot of projects. But in terms of execution, the fund flow and cash flow is the real challenge. Banks are more cautious and tentative in funding. We see the market improving and expect a stable market growth scenario from the mid of the next financial year. The Indian economy is complex and a big system, so any plans or initiatives take time to hit the ground. The government is also under pressure and will make efforts to get the economy back on track. Customer focus: Our focus has been more towards the retail and RMC segments. It has just been three years and it is a long way forward for us. In the corporate segment, the expectations are different. But we are conscious that in the coming period, we will work closely with the market and get a good pie of the market share.Product offerings: At Excon 2019, we have exhibited our new models and focused on upgrading our products on the principle that we strongly believe in ‘hearing customer’s voice’. Our 8 cu m transit mixer, 41 m boom pump (in cooperation with KCP-Korea), diesel driven mixer pump and an improved version of our SS50 Hi-Pressure Trailer Pump. All these have been done keeping in mind the expectations of our Indian customer.Enhancing efficiency: Our transit mixers are IoT enabled with ‘T-Track’.  It is not only about tracking the mixer, but monitoring key operational parameters to ensure product hygiene in a more comprehensive basis. Even our batching plant is supported with differentiating features right from the structure design (Modularised), which ensures faster erection. Also, with respect to the design of the mixer, it provides improved mixing efficiency and quality of concrete. We have focussed on automation in providing a better experience to the operator and customer. Our SS 50 Trailer Pump is feature rich with high-pressure pumping, longer operations, functional back-up and maintenance-friendly.