Eaton, a global power management company, works on improving the quality of life and the environment through the use of power management technologies and services. The company provides sustainable solutions that help its customers effectively manage electrical, hydraulic, and mechanical power safely, efficiently, and reliably. Eaton launched an industry-first data center solution – EnergyAware UPS using UPS-as-a- reserve (UPSaaR) in India. The solution will enable data centers to contribute to renewable energy and also earn from their UPS investments. As per the estimates, a data center could receive approximately $ 60,000 per MW / per year for its non-used capacity. Applications In India, the colocation or the third-party data center market is growing at a CAGR between 7 per cent and 8 per cent, raising the utilisation levels of servers and increasing power requirements. EnergyAware is designed for data center applications and can be used in any high- capacity IT load, whether industrial or manufacturing.  With its outstanding commitment to innovation, high-value solutions, and thought leadership, Eaton’s EnergyAware Solution has been recognised by Frost & Sullivan in the Indian UPS industry as a reserve system for data centers.  Reducing carbon footprint Syed Sajjadh Ali, Managing Director – India, Electrical Sector, Eaton says, “As individuals and as an industry, we are all aware of our obligation to rethink our role as power consumers. The Data Center industry continues to face challenges in reducing its carbon emissions and optimising energy efficiency. Eaton's EnergyAware technology allows large Data Center operators to give back energy to the grid. The primary role of the UPS doesn’t change, but by creating UPS as a Reserve (UPSaaR) through EnergyAware, organisations can enable Energy Transition. With UPSaaR organisations can offset both their Capex cost, while contributing towards reducing the carbon footprint and enabling renewable energy.”  He adds, “We are delighted that the EnergyAware Solution has been recognised by Frost & Sullivan for its contribution to powering Data Centers of the future. We have created these innovative energy storage technologies for cities that can increase the number of renewables on the grid by providing much-needed stability, whilst still providing a commercial benefit.”