A key platform, ISH India powered by IPA, focussed on quality buyers and sellers.ISH India powered by IPA, a key show for plumbing sanitation and bathroom fittings, spoke volumes about quality in aspects of exhibitors, visitors and products innovation. With key talk points like launch of ‘I Save Water’ campaign launch, the exhibition played an essential part displaying solutions that can help with the city’s water conversation problems. Focussed on attracting the right buyers, the leading trade fair hosted 6,276 business visitors that included architects, MEP consultants, interior designers and renowned real estate companies.Targetted clienteleWhile the exhibitor list comprised of  top brands like Viega India, The Supreme Industries, Acquaviva India, Arc by Jindal Stainless, Astral Pipes, Bradford White Water Heaters, Cera Sanitaryware, Johnson Bathrooms, Kirloskar Brothers, Finolex Industries, the leading trade fair saw the likes of Ajmera Realty & Infra India, Hiranandani Group, Acme Housing, Arihant Superstructures, Dosti Realty, Runwal Group, Lodha Group, ITC Hotels Division, L&T Construction, Serene Designs and Consultants, GSP Design Consultant, etc, as key visitors at the show.  Talking about a targetted clientele, Vikas Kumar, Product Manager (Bath division), H & R Johnson India, shared: “ISH India powered by IPA, as a platform, has been a good experience for us. The best part about the show is that it is not cluttered, which helped us in connecting with significant influencers. People visiting the stall had a clear agenda for business and seeking information. We received a lot of enquiries and we will definitely participate in the next edition.” The exhibitors seemed satisfied with their decision as the three-day show saw a constant surge in the overall visitor flow. Sharing a buyer’s perspective, Shamilla Prabhu, Architect, Aakruti Architects, said: “As an architect, we constantly try to revive the designs and technologies. As compared to the previous edition, I noticed that the number of brands and products have increased. I am happy with my visit at ISH India.” The show covered advanced products from the plumbing and sanitation segments. Also present was DR Jalan, HOD-Procurement, Sunteck India, who shared: “I am impressed with the products displayed at the show. Some technologies under the water filter and piping segments are cost-effective and innovative. Our visit to ISH was fruitful with good exposure and as Sunteck we will be able to take things forward for business.”Ideal platformOrganised by Messe Frankfurt Trade Fairs India and Indian Plumbing Association, the third edition of ISH India powered by IPA also hosted a technical seminar that saw industry professionals and experts talk about their latest product developments before they are introduced to the market and highlight topics like ‘Beware of nickel-poison in potable water systems’, ‘Eco friendly water treatment’, ‘Water saving technologies in bathrooms’ and ‘Green products’. Another highlight was the hosted buyers programme conceptualised with Build Fair Alliance that brought in key members from the architecture, interior design and the plumbing industry for focussed B2B meetings. ISH India powered by IPA proved to be a profitable platform for leading brands to engage in quality business discussions with their target audience.(Communication by the management of the company)