New Times, New Realities!
Real Estate

New Times, New Realities!

In today’s world, when digitalisation is increasing at an all-time high pace, it comes as no surprise that the interior designing process has evolved in a technologically driven industry. The presentati...

In today’s world, when digitalisation is increasing at an all-time high pace, it comes as no surprise that the interior designing process has evolved in a technologically driven industry. The presentation of designs from paper to screen has been a common adaptation throughout the design industry that has now evolved to a three-dimensional projection. And that’s where the concept of virtual reality (VR) and augmented reality (AR) comes into the picture. The applications of AR and VR have been in practice in the design industry for quite some time now, but their role and importance has exponentially increased owing to the ongoing COVID-19 pandemic. People are forced to stay at home because of precautionary measures; they are working and studying from home. Thus, the need to revamp personal spaces according to individual work requirements has surfaced in quarantine time. A lot of customers are looking for individual furniture items like study tables, bar units and sofas and they would like to see how their space will look with these items. This practical visualisation is only possible through VR, where you can upload the actual photograph of your space and then virtually place the shortlisted furniture to see how it gels with the overall theme of the space. With VR technology, buyers can take a digital walkthrough of their new furnished work and study spaces. Providing complete 360° virtual content, VR plays a crucial role for designers to understand customer requirements and provide customised furniture design from inception. They can understand the exact expectations of their clients and present the final designed products. It is a time-effective practice for both parties that also helps in visualisation of the space. AR allows clients to experience potential purchases by installing real-time tables, furniture, etc, on their phones so they can understand how each product will look like with the room’s paint or lighting. One can even rotate and control the positions of the furniture using the device controls. All you need is an app and a mobile phone. For example, when designing the London outpost of Stockholm-based contemporary photography museum Fotografiska, Swedish architecture firm Guise eschewed 2D renderings for a series of complex VR simulations to create a nearly photographic experience of their glass, galvanised metal and terrazzo building, whose materiality is meant to reference the history of the medium itself. Also, furniture giant IKEA uses a catalogue app where users can scan and select images from a printed catalogue and then access extended rich content! Another example is Decorilla, a design firm that makes use of VR to communicate with their clients in style. As the firm operates only online, clients send in their room dimensions along with images. The designers reply with a digital proposal along with a branded Google Cardboard viewer. With this, the clients can have a 3D walkthrough of their new, furnished room. VR and AR help the client visualise spaces from the comfort of their home, helping to overcome the shortcomings of 2D representations in visualising the real experience of being in different spaces. Clients can choose several products remotely without going outside. Thus, VR and AR, which are interactive and user-friendly, help buyers make more informed purchase decisions. Clients can change the colour, position and product finish themselves and experiment with various furniture designs to see how the space will look with different variations. At a time, when most industries have been negatively affected by the lockdown, technology has provided the design industry with an even better alternative in the form of VR and AR—in the form of new ways for clients to explore, experiment and purchase products based on experience at a time when going outside is not feasible. Indeed, the pandemic has made digital technology a necessity for the design industry to communicate design ideas between parties. About the author: Vikas Goel is the cofounder of Lavana Architects & Interior Designers. He handles the business development and client acquisition for Lavana and has over 20 years of corporate work experience in the sales and marketing domain.

Next Story
Infrastructure Transport

Cabinet Approves Key Highway and Rail Projects in Bihar Region

The Union Cabinet on Wednesday approved the four-laning of the 84.2-km Mokama-Munger section of the Buxar-Bhagalpur high-speed corridor, a key industrial region in poll-bound Bihar. The Cabinet also sanctioned the doubling of the 177-km Bhagalpur-Dumka-Rampurhat railway line, which passes through Bihar, Jharkhand, and West Bengal, at a cost of Rs 31.7 billion.The Rs 44.5 billion highway project will be constructed under the hybrid annuity model, a variant of public-private partnership. The Mokama-Munger stretch was the only remaining two-lane section of the 363-km Buxar-Bhagalpur corridor. Fou..

Next Story
Infrastructure Transport

NGT Issues Notice on Bengaluru Twin Tunnel Project

The National Green Tribunal (NGT) on Wednesday issued notices in response to a petition filed by Bengaluru Praja Vedike and others, challenging the Bengaluru twin tunnel road project. Petitioners claim the project was “hastily announced” and bypassed mandatory environmental impact assessment procedures.Notices have been served to the Karnataka Government, Greater Bengaluru Authority, State Environment Impact Assessment Authority (SEIAA), Bengaluru Smart Infrastructure Ltd (B-SMILE), the Union Ministry of Environment, Forest and Climate Change, and project consultants.The 16.74-km twin-tube..

Next Story
Real Estate

India’s Residential Sales to Dip Slightly in FY26

Residential sales in India’s seven major cities are projected to decline by up to 3 per cent year-on-year in FY26 to 620–640 million square feet (msf), amid a moderation in sales velocity, according to ratings agency Icra.In FY25, sales stood at 643 msf, down 8 per cent YoY, following a sharp contraction in new launches and moderated demand in the affordable and mid-income segments. This slowdown came after the sector posted a robust compound annual growth rate of 26 per cent in area sales between FY22 and FY24.Icra noted: “Having seen a strong upcycle, the sector entered an equilibrium ..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Talk to us?