- Todd Jarvis, Global Marketing Director, Shaw Contract The Indian flooring market is passing through an exciting period due to the influx of new materials and technologies. Project sizes, especially for commercial flooring, have increased dramatically in recent years. Large ITES-enabled MNCs are following global facility standards for their workplaces. Such companies place high emphasis on quality, acoustic features and adhere to sustainability principles, which “in turn drive the market for premium quality and environment-friendly flooring materials,” believes Todd Jarvis, Global Marketing Director, Shaw Contract. He shares more on the market and the company’s offerings. Introduce us to the technologically-advanced flooring products that have been introduced by the firm. AAt Shaw Contract, we fundamentally believe that everyone should have access to sustainable products for their floor spaces – healing places where one can learn, rest and work. In that connection, Smarter Impact is our call to action to share insights and solutions that will help our customers to make a positive change, especially when it comes to making sustainable choices for people and the planet. Our products provide foundation for spaces where thinkers innovate, students learn, patients heal and travellers rest. Our view of sustainability encompasses not only the environmental health of our products and our operations, but also how our products impact human experiences. The products we make undergo rigorous testing for impact (human and environmental) through our Cradle to Cradle Certified™ Products Programme. Consumers are constantly looking for new and innovative materials to enhance the look of interior spaces. How can this demand be met through your product offerings? Shaw Contract believes in the impact of design. Our team of designers based out of our award-winning “Create Centre” in Cartersville, Georgia, in the US, bring unique specialties and expertise together to create innovative products that change the way spaces are viewed and used. The floor is a vital part of any space and we strive to develop products that re-imagine what the floor can be. From new designs to new materials, our studios explore myriad possibilities to meet customer requirements. Which sectors have been earning maximum share to the company’s overall business? In India, Shaw Contract primarily serves the commercial sector. Current involvement in residential segment is limited. Ninety per cent of the revenue comes from the commercial sector. Leading industry segments are workplace, hospitality and some portion, education What are the challenges faced in the current market scenario? How do you plan to overcome the same? The markets are always dynamic; emerging markets, even more. Shaw Contract has pleasantly observed a demand for its products in cities like Ahmedabad, Jaipur, Chandigarh, Kochi, and Kolkata, among others. We have appointed, trained and equipped aligned dealers in these and adjacent cities to cater to this growing demand. We have also fine-tuned our backend processes to proactively grow with the market demands. The recently initiated India Stock Programme is designed to hold ready inventory so that India-based customers can explore our vast variety and buy flooring products of their choice. Shaw Contract has taken methodical initiatives to crunch the time needed bring its latest global collections to the Indian market. In fact, we have launched the highest ever range of new collections to the Indian market.