A global leader in construction equipment since 1842, CASE has been present in India since 1989, and has been consistently remained a market leader in the vibratory compactor segment and a leading player in the backhoe loader segment. The company’s Managing Director, Shalabh Chaturvedi, speaks on the investment made in the Indian market in terms of the manufacturing facility. How is your company preparing for Excon 2023? CASE Construction is set to exhibit an array of their state-of-art machineries at Excon 2023. CASE will be introducing six new products and enter two new categories in the domestic market. The brand will feature ten made-in-India equipment produced for both domestic and international markets. As a part of their product strategy, the company will unveil BS V (CEV/TREM) compliant machines even before the industry transition period officially begins. Additionally, a value line comprehensive platform under CNH Industrial offering accessories and genuine parts will be introduced signifying CASE’s commitment to support customers effectively throughout their equipment's lifecycle. The company will also be showcasing new merchandise, apparel, and safety gear to their line-up which underlines CASE’s holistic approach to customer service. How do you look at the market in India for your products? India being one of the fastest-growing and dynamically evolving market, holds immense strategic importance for CASE Construction. We have always remained firm to our commitment of introducing hi-tech innovations in the Indian market. This reflects our belief in the potential of the market and its capacity to adapt to cutting-edge solutions that can revolutionise the construction landscape. As India continues to build its infrastructure at an unprecedented pace, CASE is dedicated to providing tailored solutions that align seamlessly with the country’s evolving requirements. Our focus is on delivering not just products but comprehensive solutions that address the distinct needs of our customers. We look forward to contributing to country’s infrastructural growth and playing a pivotal role in shaping the construction industry’s future in the region. What are the various challenges faced in the sector you are in?  In the dynamic landscape of the Indian construction industry, we have recognised and tried to address several challenges that shape the sector. One persistent challenge lies in the shortage of skilled operators, which further complicates the efficient utilisation of new age machinery. To address this issue, CASE India places serious emphasis on intelligent design and operator training programs. These initiatives not only ease the integration process of our equipment but also enhance the skills of operators, ensuring optimal performance and safety. In addition to design considerations, we actively support operator development and skill enhancement. Our Skill Development Centre named as Hunar in Pithampur offers in-depth training of loader backhoe operation, contributing to the Skill India Mission. Please share more information on the investment made in the Indian market in terms of the manufacturing facility, etc. As a group, in last decade, CNH Industrial has invested more than Rs 15 billion in the country. This has been utilised in developing manufacturing and R&D capabilities, supplier development, etc. Additionally, CASE will be further investing in product development to widen our portfolio owing to market needs and emission norms. This will also help us address the changing needs of the customers in India as well as globally.