Ashwin Sheth Group Launches ‘The Pink Perk’ to Empower Women Homebuyers

10 Mar 2025 CW Team

Ashwin Sheth Group has introduced ‘The Pink Perk’, a special initiative for Women’s Month, offering a 3 per cent saving for women homebuyers (T&C apply) across all its Mumbai projects. The offer is valid until 31 March 2025.

The campaign challenges the Pink Tax, where women often pay more for similar products and services. With The Pink Perk, Ashwin Sheth Group flips the script, providing an exclusive financial advantage to women taking charge of their homeownership journey.

Bhavik Bhandari, Chief Sales and Marketing Officer, Ashwin Sheth Group, stated: “The Pink Perk is our way of celebrating and empowering women by making homeownership more accessible. This initiative reflects our commitment to equality and inclusivity.”

Sudarshan Banerjee, Vice President of Marketing, added that the campaign is designed to inspire both women and men to recognise gender disparities in pricing and support women as key decision-makers in real estate.

The initiative, conceptualised by GoZoop Group, will be amplified through on-site promotions, social media, influencer collaborations, and digital campaigns.

Key Details of ‘The Pink Perk’:

Offer: 3 per cent savings for women homebuyers (T&C apply).

Eligibility: The woman must be listed as the first name on the property agreement.

Validity: Until 31 March 2025.

With this campaign, Ashwin Sheth Group strengthens its commitment to fostering financial independence for women, setting a new benchmark in gender-inclusive real estate initiatives.

Real Estate

02 Apr 2026

Indian real estate attracts USD 1.4 bn institutional investments in Q1 2026: Vestian

Institutional investments in India’s real estate sector touched USD 1.4 billion in Q1 2026, marking the highest first-quarter inflow since 2022, according to Vestian. While investments fell 62 per cent quarter-on-quarter due to an exceptionally high base in the previous quarter, they rose 74 per cent compared to the same period last year, reflecting sustained investor confidence despite rising geopolitical and macroeconomic challenges.Commercial real estate remained the key driver of investment activity during the quarter, accounting for 80 per cent of total inflows, sharply higher than 38 p..

VECV crosses 1 lakh annual vehicle sales milestone in FY26

VE Commercial Vehicles (VECV), a joint venture between Volvo Group and Eicher Motors, has surpassed the 1 lakh annual sales mark in FY 2025–26, recording its highest-ever commercial vehicle sales performance. The company said it sold more than 100,000 vehicles during the year, marking a major milestone aligned with the original vision of the Volvo–Eicher joint venture.The strong performance was supported by demand across categories. Light and Medium Duty (LMD) trucks contributed 47,789 units, accounting for 46.1 per cent of total sales. Heavy Duty (HD) trucks recorded 26,867 units (25.9 pe..

Rodic Digital & Advisory partners SatSure to deploy EO intelligence in public sector

Rodic Digital & Advisory (RDA), the strategic advisory and digital transformation arm of Rodic Consultants, has signed a strategic cooperation Memorandum of Understanding (MoU) with SatSure to jointly pursue opportunities in India’s public sector. The collaboration aims to integrate high-resolution Earth Observation (EO) data and geospatial AI into government workflows to strengthen monitoring, compliance, and operational decision-making across key sectors.The partnership combines SatSure’s Earth intelligence capabilities with RDA’s expertise in government digital transformation and ..