Ashwin Sheth Group Launches ‘The Pink Perk’ to Empower Women Homebuyers

10 Mar 2025 CW Team

Ashwin Sheth Group has introduced ‘The Pink Perk’, a special initiative for Women’s Month, offering a 3 per cent saving for women homebuyers (T&C apply) across all its Mumbai projects. The offer is valid until 31 March 2025.

The campaign challenges the Pink Tax, where women often pay more for similar products and services. With The Pink Perk, Ashwin Sheth Group flips the script, providing an exclusive financial advantage to women taking charge of their homeownership journey.

Bhavik Bhandari, Chief Sales and Marketing Officer, Ashwin Sheth Group, stated: “The Pink Perk is our way of celebrating and empowering women by making homeownership more accessible. This initiative reflects our commitment to equality and inclusivity.”

Sudarshan Banerjee, Vice President of Marketing, added that the campaign is designed to inspire both women and men to recognise gender disparities in pricing and support women as key decision-makers in real estate.

The initiative, conceptualised by GoZoop Group, will be amplified through on-site promotions, social media, influencer collaborations, and digital campaigns.

Key Details of ‘The Pink Perk’:

Offer: 3 per cent savings for women homebuyers (T&C apply).

Eligibility: The woman must be listed as the first name on the property agreement.

Validity: Until 31 March 2025.

With this campaign, Ashwin Sheth Group strengthens its commitment to fostering financial independence for women, setting a new benchmark in gender-inclusive real estate initiatives.

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