Cushman & Wakefield Unveils REV360 Tool for GCC, Offshore Strategy

04 Jun 2025 CW Team

Cushman & Wakefield, one of the fastest growing real estate services firms in India, today announced the launch of REV360, a cutting-edge intelligence tool designed to enable global multinationals in evaluating, expanding and diversifying their Global Capability Center (GCC) & offshore strategies across the world. As GCCs continue to evolve into critical hubs for innovation and transformation—not just in India but in key markets across Southeast Asia, Central Europe, and Latin America—REV360 empowers enterprises to make smarter, faster, data-led decisions on a global scale.

The launch marks the next evolution of Cushman & Wakefield’s GCC Advisory Services Platform—an offering first launched last year, making the firm the only international property consultant (IPC) with a dedicated, end-to-end GCC advisory service offering. REV360 now enhances their value proposition by being the only GCC & offshoring intelligence platform in the market that gives global multinationals a directional view on global talent availability, total cost of operations and market maturity. This significantly reduces the lead time for decision making. For detailed boardroom-ready business case development, companies can work with Cushman & Wakefield’s GCC Advisory team to create targeted business case and strategy.

Companies can either evaluate a single destination in detail or compare global gateway & GCC offshoring hotspots locations—quantifying trade-offs of setting up offshore operations, cue into the depth of talent availability and overall market maturity by comparing competitor landscape, among others

Currently, REV360 covers more than 20 key cities across 14 countries, including India, Philippines, Mexico, Costa Rica, Colombia, UK, Poland, Hungary, Ireland, Australia, Canada, Germany, Japan, and the USA. The platform will continue to scale—adding more markets and deeper capabilities in line with evolving GCC footprints.

REV360’s structured, top-down methodology coupled with on ground market intelligence enables users to filter, customise, and prioritise market evaluation criteria’s based on their specific business objectives. It also aligns with Cushman & Wakefield’s Assisted DIY model, allowing clients to explore global GCC markets independently while benefiting from the firm’s deep domain expertise and partner ecosystem.

According to Cushman & Wakefield data, GCCs leased 25 million sq feet of office space in 2024 alone. Over the next two years, nearly 50 million sq feet is expected to be absorbed, reflecting continued growth driven by digital transformation, R&D and innovation mandates.

“With India being the largest GCC market globally, we are proud to launch REV360 here. This platform brings together the depth of our global advisory and technology capabilities to support smarter, faster decision-making at the click of a button,” said Anshul Jain, Chief Executive, India & Southeast Asia and APAC Tenant Representation. “As GCCs become more strategic and complex, the need for timely, well-informed choices has never been greater. REV360 takes our advisory offering to the next level—helping companies navigate global offshoring decisions by balancing talent availability, scalability, and cost efficiency.”

The launch of REV360 comes at a time when enterprises are seeking data-driven tools to navigate increasingly distributed and competitive global talent markets with speed and clarity.

“REV360 provides a directional view of Total Cost of Operations and overlays that with a strong lens on global talent availability, cost structures, and market maturity,” said Arpita Srivastava, Managing Director & Head-Global Capability Center Advisory, in New York. “It brings speed, clarity, and precision to decision-making—empowering our clients to confidently design future-ready offshore and nearshore strategies, whether they are setting up for the first time or scaling their existing footprint.”

As mature GCCs in India gear up for their next phase of growth, many are actively evaluating Tier 2 cities and adjacent markets—tapping locations that are best aligned with their evolving business and growth strategies.

“For mature GCCs already operating in India, REV360 can act as a strategic springboard to plan Core +1 strategies,” said VS Sridhar, Executive Managing Director, Tamil Nadu & Kerala and Head of GCC Advisory – Operations in India. “We’re assisting clients explore growth into Tier 2 Indian cities as well as adjacent markets like the Philippines. This tool helps clients identify such expansion opportunities with clarity and confidence.”

With REV360, Cushman & Wakefield reaffirms its commitment to transforming the GCC growth journey—delivering insight, agility, and strategic confidence to enterprises shaping the next chapter of global operations.

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