DLF rakes in Rs 72 bn Selling Privana South Luxury Homes Pre-launch
Real Estate

DLF rakes in Rs 72 bn Selling Privana South Luxury Homes Pre-launch

Real estate major DLF announced that it had successfully sold over 1000 luxury housing units from its latest project, Privana South in Gurugram, for Rs 72 billion within three days of the pre-launch phase. In a regulatory filing, DLF disclosed the "pre-formal launch sales of approximately Rs 72 billion for its latest luxury residential development, DLF Privana South in Gurugram."

The luxury residential project, spanning about 25 acres in Sectors 76 and 77, Gurugram, was entirely sold out within 72 hours during its pre-launch phase, according to the company's regulatory filing. DLF had previously launched The Arbour, a high-rise luxury housing project in 2023, after nearly a decade, achieving pre-formal launch sales exceeding Rs 80 billion, which sold out entirely before the official launch.

DLF Privana South, part of the larger development DLF Privana covering approximately 116 acres in Sectors 76 and 77, will consist of 1,113 luxury residences distributed across seven towers, offering 4 BHK apartments and penthouses. The project, providing views of the Aravalli Range and proximity to the upcoming Safari Park spread over 10,000 acres, marks DLF's entry into the region.

Aakash Ohri, Joint Managing Director and Chief Business Officer at DLF Home Developers, commented on the development, stating that DLF Privana South's swift pre-launch sellout underscores the growing demand for DLF's high-rise luxury developments. He highlighted that each buyer was allocated only one unit to discourage bulk bookings, with approximately 25% of sales coming from Non-Resident Indians (NRIs). The booking amount was set at Rs 5 million, deviating from the industry standard of Rs 1 million.

Ohri emphasised that DLF Privana South is poised to set new standards in luxury living space and symbolises the company's entry into a region emerging as the new focal point of the city amid thriving businesses. Strategically located near the confluence of Southern Peripheral Road, NH-48, NPR (Dwarka Expressway), and CPR, the project offers swift accessibility to key city hubs and beyond, surrounded by well-developed infrastructure, including offices, schools, 5-star hotels, and golf courses.

Real estate major DLF announced that it had successfully sold over 1000 luxury housing units from its latest project, Privana South in Gurugram, for Rs 72 billion within three days of the pre-launch phase. In a regulatory filing, DLF disclosed the pre-formal launch sales of approximately Rs 72 billion for its latest luxury residential development, DLF Privana South in Gurugram. The luxury residential project, spanning about 25 acres in Sectors 76 and 77, Gurugram, was entirely sold out within 72 hours during its pre-launch phase, according to the company's regulatory filing. DLF had previously launched The Arbour, a high-rise luxury housing project in 2023, after nearly a decade, achieving pre-formal launch sales exceeding Rs 80 billion, which sold out entirely before the official launch. DLF Privana South, part of the larger development DLF Privana covering approximately 116 acres in Sectors 76 and 77, will consist of 1,113 luxury residences distributed across seven towers, offering 4 BHK apartments and penthouses. The project, providing views of the Aravalli Range and proximity to the upcoming Safari Park spread over 10,000 acres, marks DLF's entry into the region. Aakash Ohri, Joint Managing Director and Chief Business Officer at DLF Home Developers, commented on the development, stating that DLF Privana South's swift pre-launch sellout underscores the growing demand for DLF's high-rise luxury developments. He highlighted that each buyer was allocated only one unit to discourage bulk bookings, with approximately 25% of sales coming from Non-Resident Indians (NRIs). The booking amount was set at Rs 5 million, deviating from the industry standard of Rs 1 million. Ohri emphasised that DLF Privana South is poised to set new standards in luxury living space and symbolises the company's entry into a region emerging as the new focal point of the city amid thriving businesses. Strategically located near the confluence of Southern Peripheral Road, NH-48, NPR (Dwarka Expressway), and CPR, the project offers swift accessibility to key city hubs and beyond, surrounded by well-developed infrastructure, including offices, schools, 5-star hotels, and golf courses.

Next Story
Infrastructure Urban

Recycling Leaders Push for Policy Reforms in India

As India prepares for the largest recycling-focused event in its history, industry leaders are making a strong case for policy reforms to unlock the country’s circular economy potential. Ahead of the Bharat Recycling Show (BRS) 2025, co-located with Plastics Recycling Show (PRS) India, a high-level panel discussion in Mumbai spotlighted the urgent need for regulatory clarity, digital innovation, and integration of the informal sector.Held under the theme “Unlocking Circular Value: Regulatory and Market Trends in Recycling”, the panel brought together prominent voices from across the recy..

Next Story
Infrastructure Energy

Environmental Hearing Set for 1000 MW Naying Hydro Project

The environmental public hearing for the 1,000 MW Naying hydroelectric project will take place on November 12 at Yapik community hall in Shi-Yomi district, Arunachal Pradesh, officials confirmed. The run-of-the-river project on the Siyom (Yomgo) river is being developed by the North Eastern Electric Power Corporation (NEEPCO). Construction, including a concrete dam, underground powerhouse, and tunnel, is expected to commence around 2028, with commissioning planned by 2032. The project aims to generate approximately 4,966.77 GWh of electricity. The Naying project received Central Electricity ..

Next Story
Infrastructure Energy

India Achieves 490 MWh Energy Storage Capacity by June 2025

India’s cumulative energy storage capacity reached 490 MWh by June 2025, according to data released by the Central Electricity Authority (CEA). Of this, more than 85 per cent is associated with renewable energy projects, primarily solar and wind, reflecting the country’s accelerated shift towards grid stability and clean energy integration. The CEA report highlights that 16 energy storage systems are currently operational across 10 states, with major installations in Rajasthan, Gujarat, Karnataka, and Maharashtra. These include both standalone and co-located battery systems deployed by le..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Talk to us?