IKEA slashes prices to boost affordability

01 Sep 2020 Editorial Team

The company announced a price drop for products such as chairs, toys, mattresses, bookshelves, sofas, and many more. Also, items for the bedroom, living room, kitchen and outdoors. They will be available in IKEA’s Hyderabad store and its online stores in Hyderabad, Mumbai and Pune.

Lowering prices without compromising on quality is a step towards improving affordability. The changing customer mindset with the pandemic has made affordability more relevant. And this situation makes it even more important for us to be able to live up to meet today’s reality, informed Kavitha Rao, Country Commercial Manager, IKEA India.

Flat packaging, strong service offer, transparent pricing, sourcing quality materials in a sustainable way are some of the ways that help IKEA keep a competitive price point. The company is always looking at new ways to keep product costs low. Local sourcing remains a key driver of affordability and over a third of the products under new lower prices are made in India. Out of the 7,500 products that IKEA sells in India, about 1,000 are priced less than Rs 200 and 500 cost under Rs 100.

With the work-from-home (WFH) concept gaining acceptance from all segments, the company is bullish on online sales, which has grown significantly, as the uptake in WFH furniture range has increased substantially. The company recently introduced its online home furnishing and remote planning services in Hyderabad and Mumbai. Mumbai is the first IKEA market to launch online without physical stores. While e-commerce and omni-channel are seeing good traction both in terms of number of orders and value, the inventory management system has helped the company manage the stock efficiently in a way that suppliers send products only after orders are placed, leaving no room for stocks to pile up.

In 2013, IKEA received approval from the government to invest Rs 10,500 crore in single-brand retail. Out of the total outlay of Rs 10,500 crore, the company has invested over Rs 4,500 crore in Hyderabad and a few other land parcels in the country. IKEA India, part of Ingka group opened its first retail store in Hyderabad in August 2018, followed by online stores in Mumbai, Hyderabad and Pune in 2019. It has been sourcing from India for over 35 years and there are over 60-odd suppliers with 45,000 direct employees and 400,000 people in the extended supply chain in India producing for IKEA stores worldwide.

The Hyderabad store, set up with an investment of about Rs 1,000 crore, has a range of around 7,500 products. The store is spread over 13 acres of land and has a built-up area of 4 lakh sq ft along with a 1,000-seater restaurant. The store employs 950 co-workers in Hyderabad directly and 1,500 indirectly in services and expects to host close to seven million visitors each year.

IKEA, the Swedish home furnishings retailer, has lowered prices, without an end date, for some of its products as part of long-term strategic plans for the Indian market. This initiative is not a short-term discounting activity but aims to increase affordability, especially during this pandemic when there is reduced spending on home furnishings, claimed retailer.The company announced a price drop for products such as chairs, toys, mattresses, bookshelves, sofas, and many more. Also, items for the bedroom, living room, kitchen and outdoors. They will be available in IKEA’s Hyderabad store and its online stores in Hyderabad, Mumbai and Pune.Lowering prices without compromising on quality is a step towards improving affordability. The changing customer mindset with the pandemic has made affordability more relevant. And this situation makes it even more important for us to be able to live up to meet today’s reality, informed Kavitha Rao, Country Commercial Manager, IKEA India.Flat packaging, strong service offer, transparent pricing, sourcing quality materials in a sustainable way are some of the ways that help IKEA keep a competitive price point. The company is always looking at new ways to keep product costs low. Local sourcing remains a key driver of affordability and over a third of the products under new lower prices are made in India. Out of the 7,500 products that IKEA sells in India, about 1,000 are priced less than Rs 200 and 500 cost under Rs 100.With the work-from-home (WFH) concept gaining acceptance from all segments, the company is bullish on online sales, which has grown significantly, as the uptake in WFH furniture range has increased substantially. The company recently introduced its online home furnishing and remote planning services in Hyderabad and Mumbai. Mumbai is the first IKEA market to launch online without physical stores. While e-commerce and omni-channel are seeing good traction both in terms of number of orders and value, the inventory management system has helped the company manage the stock efficiently in a way that suppliers send products only after orders are placed, leaving no room for stocks to pile up.In 2013, IKEA received approval from the government to invest Rs 10,500 crore in single-brand retail. Out of the total outlay of Rs 10,500 crore, the company has invested over Rs 4,500 crore in Hyderabad and a few other land parcels in the country. IKEA India, part of Ingka group opened its first retail store in Hyderabad in August 2018, followed by online stores in Mumbai, Hyderabad and Pune in 2019. It has been sourcing from India for over 35 years and there are over 60-odd suppliers with 45,000 direct employees and 400,000 people in the extended supply chain in India producing for IKEA stores worldwide.The Hyderabad store, set up with an investment of about Rs 1,000 crore, has a range of around 7,500 products. The store is spread over 13 acres of land and has a built-up area of 4 lakh sq ft along with a 1,000-seater restaurant. The store employs 950 co-workers in Hyderabad directly and 1,500 indirectly in services and expects to host close to seven million visitors each year.The Hyderabad store, set up with an investment of about Rs 1,000 crore, has a range of around 7,500 products. The store is spread over 13 acres of land and has a built-up area of 4 lakh sq ft along with a 1,000-seater restaurant.

Infrastructure Urban

13 Mar 2026

Implementation Status of Jal Jeevan Mission

Since August 2019 the Government has implemented Jal Jeevan Mission to provide assured potable water through household tap connections in rural India. At the start of the mission only 32.3 million (mn) rural households, representing 16.7 per cent, were reported to have tap water connections. States and union territories have reported that 125.8 mn additional rural households have since been provided with tap connections. As a result, of about 193.6 mn rural households roughly 158.2 mn, or 81.71 per cent, are reported to have tap water supply at home.\n\nThe State, district and village level st..

Infrastructure Urban

13 Mar 2026

Jal Jeevan Mission Reaches Eighty One Per Cent Rural Coverage

The Government reported substantial progress under the Jal Jeevan Mission, launched in August 2019 to provide tap water to every rural household. At launch only 32.3 million (mn) rural households had tap connections and states and Union territories reported provision of 125.8 mn additional households by March 2026. Consequently, out of about 193.6 mn rural households around 158.2 mn, or 81.71 per cent, are reported to have tap water at home. The Finance Minister announced extension of the mission until 2028 in the 2025-26 budget speech. The Swachh Bharat Mission Grameen, launched in October 20..

Infrastructure Urban

13 Mar 2026

Empowering Local Governance for Sustainable Rural Water Supply

The Ministry of Jal Shakti has aligned the Jal Jeevan Mission (JJM) with the 73rd Amendment to strengthen village level planning and community ownership of water supply. Gram Panchayats, village water and sanitation committees and Pani Samitis are to plan, implement, manage and maintain piped water systems, with gram sabha processes formalising handover and oversight. Implementation support agencies including non government organisations, community based organisations and self help groups have been empanelled to train local committees and promote women participation. Under JJM, the department ..