Indian homebuyers prefer mid-range to premium homes
Real Estate

Indian homebuyers prefer mid-range to premium homes

According to a recent survey by real estate consultancy Anarock, 59  per cent of Indians still prefer to purchase homes priced between Rs 4.5 million and Rs 15 million, despite the increasing cost of residential properties. The "Consumer Sentiment Survey" survey for the first half of 2023 reveals that the desire to buy mid-range and premium homes this year has increased by 10  per cent compared to the same period in 2020. This preference persists even though 66  per cent of respondents report that high inflation has impacted their disposable income.

Among these preferences, mid-range homes between Rs 4.5 million and Rs 9.0 million are the most popular, with 35  per cent of the 5,218 respondents favoring them. Premium homes in the Rs 9.0 million to Rs 15 million range come next, with 24  per cent of respondents expressing interest.

Anuj Puri, Chairman of Anarock Group, noted that the demand for larger homes, particularly 3BHKs, remains strong. In the survey, 48  per cent of property seekers expressed a preference for 3BHKs, surpassing 2BHKs, which garnered 39  per cent preference. This trend of favouring bigger homes has steadily risen, from 41 per cent in the first half of 2022 to 48  per cent in the first half of 2023, even as life has returned to normal after the pandemic.

Conversely, the preference for affordable homes has declined. It dropped from 40  per cent in the second half of 2020 to 28  per cent in the first half of 2022 and further down to 25  per cent in the first half of 2023. Affordable homes are typically priced below Rs 40 million.

The demand for 3BHKs is exceptionally high in cities like Bangalore (51 per cent), Chennai (50 per cent), and Delhi-NCR (47 per cent), while the demand for 2BHKs is strong in Kolkata (52 per cent), Mumbai Metropolitan Region (41 per cent), and Hyderabad (47 per cent). Puri attributed this shift towards more expensive homes to increased supply by well-established and publicly listed developers, who are trusted for their timely project deliveries.

The survey also highlighted that, as of the first half of 2023, the demand ratio between ready-to-move-in homes and new property launches is nearly balanced at 28:27. This represents a significant reduction in the gap compared to the first half of 2020 when the ratio was 46:18. Additionally, the survey found that home loan rates have remained relatively stable, with an average of 9.15 per cent in the first half of 2023. However, 98 per cent of respondents expressed concerns that rates exceeding 9.5 per cent would significantly impact their purchasing decisions. Notably, 67 per cent of respondents intend to buy properties for personal use rather than subletting purposes.

According to a recent survey by real estate consultancy Anarock, 59  per cent of Indians still prefer to purchase homes priced between Rs 4.5 million and Rs 15 million, despite the increasing cost of residential properties. The Consumer Sentiment Survey survey for the first half of 2023 reveals that the desire to buy mid-range and premium homes this year has increased by 10  per cent compared to the same period in 2020. This preference persists even though 66  per cent of respondents report that high inflation has impacted their disposable income.Among these preferences, mid-range homes between Rs 4.5 million and Rs 9.0 million are the most popular, with 35  per cent of the 5,218 respondents favoring them. Premium homes in the Rs 9.0 million to Rs 15 million range come next, with 24  per cent of respondents expressing interest.Anuj Puri, Chairman of Anarock Group, noted that the demand for larger homes, particularly 3BHKs, remains strong. In the survey, 48  per cent of property seekers expressed a preference for 3BHKs, surpassing 2BHKs, which garnered 39  per cent preference. This trend of favouring bigger homes has steadily risen, from 41 per cent in the first half of 2022 to 48  per cent in the first half of 2023, even as life has returned to normal after the pandemic.Conversely, the preference for affordable homes has declined. It dropped from 40  per cent in the second half of 2020 to 28  per cent in the first half of 2022 and further down to 25  per cent in the first half of 2023. Affordable homes are typically priced below Rs 40 million.The demand for 3BHKs is exceptionally high in cities like Bangalore (51 per cent), Chennai (50 per cent), and Delhi-NCR (47 per cent), while the demand for 2BHKs is strong in Kolkata (52 per cent), Mumbai Metropolitan Region (41 per cent), and Hyderabad (47 per cent). Puri attributed this shift towards more expensive homes to increased supply by well-established and publicly listed developers, who are trusted for their timely project deliveries.The survey also highlighted that, as of the first half of 2023, the demand ratio between ready-to-move-in homes and new property launches is nearly balanced at 28:27. This represents a significant reduction in the gap compared to the first half of 2020 when the ratio was 46:18. Additionally, the survey found that home loan rates have remained relatively stable, with an average of 9.15 per cent in the first half of 2023. However, 98 per cent of respondents expressed concerns that rates exceeding 9.5 per cent would significantly impact their purchasing decisions. Notably, 67 per cent of respondents intend to buy properties for personal use rather than subletting purposes.

Related Stories

Gold Stories

Next Story
Products

Koemmerling opens Navi Mumbai experience centre

Koemmerling, a brand of the profine Group, has expanded its presence in the Mumbai metropolitan region with the opening of a new experience centre in Navi Mumbai and launched its Allure S46 minimal sliding door system for the Indian market.Located in CBD Belapur, the facility was inaugurated by Peter Mrosik, Owner and CEO, profine Group, along with Farid Khan, Chairman and Managing Director, profine India, and Kamal Bajaj, CEO, profine India.The company said the new centre will showcase its portfolio of uPVC and aluminium window and door systems to architects, developers and homeowners.The ina..

Next Story
Products

India's waterproofing market nears Rs 150 bn milestone

India's waterproofing industry is approaching a market size of Rs 150 billion and is expected to surpass the $2 billion milestone, according to speakers at the 2nd India International Waterproofers Conference & Expo 2026 organised by the Waterproofers Association of India (WAI) in New Delhi.The two-day event brought together more than 20 speakers, 55 international delegates and 53 exhibition booths, with discussions focusing on climate-resilient construction, advanced waterproofing technologies and international collaboration.Inaugurating the event, Durga Shanker Mishra, former Secretary, ..

Next Story
Real Estate

Dilip Buildcon Q1 FY27 Revenue at Rs 23.78 billion

Dilip Buildcon Limited reported consolidated revenue from operations of Rs 2,378 crore in Q1 FY27, along with EBITDA of Rs 429 crore and profit after tax of Rs 128 crore.Consolidated EBITDA margin stood at 18.1%, improving from 17.1% in Q4 FY26. On a standalone basis, revenue from operations was Rs 1,930 crore, EBITDA stood at Rs 199 crore and PAT was Rs 39 crore, with an EBITDA margin of 10.3%.The company’s order book stood at Rs 27,691 crore as of 30 June 2026, compared with Rs 28,830 crore as of 31 March 2026. Roads and highways accounted for 17.1% of the order book, irrigation and water ..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement