WoodenStreet to expand in tier 2 Cities with investment of ₹8-10 Cr
Interiors

WoodenStreet to expand in tier 2 Cities with investment of ₹8-10 Cr

WoodenStreet plans to grow its physical presence in tier 2 cities, where the firm got significant exposure through online sales during the epidemic, after creating a reputation for itself and quality in metropolitan capitals. To keep the momentum rolling, the brand has declared that it would invest $8-10 million to increase its physical presence in tier 2 cities.

The existence of WoodenStreet has been gratifying throughout the uncertain days of the epidemic. During the lockout, 30% of the brand's consumers came from tier 2 cities, motivating the company to invest and develop. In the next 12 months, the company plans to establish 20+ outlets in 10+ tier 2 cities. Each of these experience stores will be 2500-3000 square feet in size, allowing for maximum flexibility.

The brand is planned to open four additional smart shops in locations including as Chandigarh, Lucknow, Ranchi, and Nagpur. These stores will be highly advanced, using virtual reality technology that will allow customers to imagine their houses while shopping for furnishings. The business hopes to provide 100+ job possibilities for residents as a result of this growth.


Lokendra Singh Ranawat, CEO WoodenStreet expressed his vision and details about the expansion, “The tier 2 city market has been the backbone of the industry. So far, our experience in cities like Jaipur, Ahmedabad, Indore, Agartala & Kochi has been nothing short of amazing. We have designed an exclusive range of products that are highly in-demand in the tier 2 cities & we believe our customers from these parts of the country will love what we have in store”.

The brand has so far outperformed every rival in the industry, and this expansion may quadruple their presence in the country. People who want to work with the brand can contact them, since all of these locations will be a combination of franchise and company-owned locations. The growth plan appears to be quite promising, and it will undoubtedly benefit WoodenStreet.

WoodenStreet plans to grow its physical presence in tier 2 cities, where the firm got significant exposure through online sales during the epidemic, after creating a reputation for itself and quality in metropolitan capitals. To keep the momentum rolling, the brand has declared that it would invest $8-10 million to increase its physical presence in tier 2 cities. The existence of WoodenStreet has been gratifying throughout the uncertain days of the epidemic. During the lockout, 30% of the brand's consumers came from tier 2 cities, motivating the company to invest and develop. In the next 12 months, the company plans to establish 20+ outlets in 10+ tier 2 cities. Each of these experience stores will be 2500-3000 square feet in size, allowing for maximum flexibility. The brand is planned to open four additional smart shops in locations including as Chandigarh, Lucknow, Ranchi, and Nagpur. These stores will be highly advanced, using virtual reality technology that will allow customers to imagine their houses while shopping for furnishings. The business hopes to provide 100+ job possibilities for residents as a result of this growth. Lokendra Singh Ranawat, CEO WoodenStreet expressed his vision and details about the expansion, “The tier 2 city market has been the backbone of the industry. So far, our experience in cities like Jaipur, Ahmedabad, Indore, Agartala & Kochi has been nothing short of amazing. We have designed an exclusive range of products that are highly in-demand in the tier 2 cities & we believe our customers from these parts of the country will love what we have in store”. The brand has so far outperformed every rival in the industry, and this expansion may quadruple their presence in the country. People who want to work with the brand can contact them, since all of these locations will be a combination of franchise and company-owned locations. The growth plan appears to be quite promising, and it will undoubtedly benefit WoodenStreet.

Next Story
Resources

Ajmera Realty launches tree drive on Environment Day

Ajmera Realty & Infra India marked World Environment Day with a large-scale tree plantation initiative—Plant-with-Purpose—across its projects in Mumbai and Bangalore. The drive was inaugurated at Ajmera Manhattan and Ajmera Greenfinity in Wadala, with senior company officials and residents in attendance. The campaign encourages residents to embrace eco-conscious, self-reliant lifestyles by growing useful plants and trees within their communities. Horticulture expert Devendra Bhekar guided residents on creating and maintaining green spaces. Ajmera Realty planted over 500 trees..

Next Story
Resources

Twaron®-reinforced tyre powers Brunel’s solar race car

Teijin Aramid’s Twaron® with circular content will debut in Bridgestone’s race tyres for the 2025 Bridgestone World Solar Challenge, supporting the Brunel Solar Team’s Nuna 13 car. This marks the first use of the recycled-content aramid in a high-performance race tyre. The Twaron®-reinforced belts help enhance durability, reduce rolling resistance, and maintain lightweight strength—critical for the 3,000-km solar race across Australia. Bridgestone combines this with ENLITENTM tech and other recycled inputs to maximise environmental and performance outcomes. Teijin Aramid, a..

Next Story
Building Material

Kamdhenu Paints launches new wood coating range

Kamdhenu Paints has launched a comprehensive premium wood coating range designed for both interior and exterior applications. The collection includes high-performance solutions like Kamwood 2K PU for a rich matt or high-gloss finish, Kamwood 1K PU for clarity and stain protection, and the Kamwood Melamyne system for a smooth, durable finish. Also featured are Kamwood Wood Stains, which enhance wood grains with vibrant colour, and NC Sanding Sealer for high-build grain filling. The range is supported by Kamwood Thinners for ease of application and optimal finish. Saurabh Agarwal, MD, ..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?