WoodenStreet to expand in tier 2 Cities with investment of ₹8-10 Cr

WoodenStreet plans to grow its physical presence in tier 2 cities, where the firm got significant exposure through online sales during the epidemic, after creating a reputation for itself and quality in metropolitan capitals. To keep the momentum rolling, the brand has declared that it would invest $8-10 million to increase its physical presence in tier 2 cities. The existence of WoodenStreet has been gratifying throughout the uncertain days of the epidemic. During the lockout, 30% of the brand's consumers came from tier 2 cities, motivating the company to invest and develop. In the next 12 months, the company plans to establish 20+ outlets in 10+ tier 2 cities. Each of these experience stores will be 2500-3000 square feet in size, allowing for maximum flexibility. The brand is planned to open four additional smart shops in locations including as Chandigarh, Lucknow, Ranchi, and Nagpur. These stores will be highly advanced, using virtual reality technology that will allow customers to imagine their houses while shopping for furnishings. The business hopes to provide 100+ job possibilities for residents as a result of this growth. Lokendra Singh Ranawat, CEO WoodenStreet expressed his vision and details about the expansion, “The tier 2 city market has been the backbone of the industry. So far, our experience in cities like Jaipur, Ahmedabad, Indore, Agartala & Kochi has been nothing short of amazing. We have designed an exclusive range of products that are highly in-demand in the tier 2 cities & we believe our customers from these parts of the country will love what we have in store”. The brand has so far outperformed every rival in the industry, and this expansion may quadruple their presence in the country. People who want to work with the brand can contact them, since all of these locations will be a combination of franchise and company-owned locations. The growth plan appears to be quite promising, and it will undoubtedly benefit WoodenStreet.