Sustainability in focus for tiles, ceramics, sanitaryware

01 Aug 2019 CW Staff

The industry is focusing on environment-friendly products along with sustainable processes and technology.

Ceramic tiles are environment-friendly as they are made of clay, sand and glass, points out Ishvinder Kaur, Creative Director & Founder Principal, ivpartners. “With most made out of recyclable content, they reduce energy use by keeping the region cool even during high temperatures.”

Also, most sanitaryware products today come with water-saving technology. As Jimmy Mistry, Chairman & Managing Director, Della, says, “All WCs currently used with flush tanks consume less water. Dual flushing systems, especially, use less water compared to the flush valves of the past.” With most of these products being manufactured in India, and coming from within a 500-km radius, the carbon footprint is also reduced.

Atul Sanghvi, Executive Director & CEO, CERA Sanitaryware, shares that CERA, too, has focused on developing water-saving products. “We modified the designs of WCs, because of which we are able to send less water down the drain.”

“Our ‘cool-roof’ tiles, thinner and robust large Porselano glazed vitrified tiles and multiple collections of Endura Industrial tiles feature superior technical parameters to perform and intervene less in nature by replacing natural stone,” says Dinesh Vyas, Marketing head, H&R Johnson. Similarly, in sanitaryware, the company has options that use less water. “Johnson products are manufactured in highly energy-efficient factories and we also recycle to the extent that technology supports.”

For its part, Asian Granito India (AGIL) offers the market the eco-friendly Eco-Bianco tiles range for terrace. As Kamlesh Patel, Chairman and Managing Director, Asian Granito India, says, “These are solar reflective roof tiles have SRI of 87.”

Orientbell’s manufacturing units are ISO 14001:2015 certified (the most complete global expression for environment-friendliness) and it has been awarded OHSAS 18001 certification for health and safety standards. “No wastewater is ever discharged from our factory,” affirms Alok Aggarwal, CMO, Orient Bell.

SHRIYAL SETHUMADHAVAN

The industry is focusing on environment-friendly products along with sustainable processes and technology. Ceramic tiles are environment-friendly as they are made of clay, sand and glass, points out Ishvinder Kaur, Creative Director & Founder Principal, ivpartners. “With most made out of recyclable content, they reduce energy use by keeping the region cool even during high temperatures.” Also, most sanitaryware products today come with water-saving technology. As Jimmy Mistry, Chairman & Managing Director, Della, says, “All WCs currently used with flush tanks consume less water. Dual flushing systems, especially, use less water compared to the flush valves of the past.” With most of these products being manufactured in India, and coming from within a 500-km radius, the carbon footprint is also reduced. Atul Sanghvi, Executive Director & CEO, CERA Sanitaryware, shares that CERA, too, has focused on developing water-saving products. “We modified the designs of WCs, because of which we are able to send less water down the drain.” “Our ‘cool-roof’ tiles, thinner and robust large Porselano glazed vitrified tiles and multiple collections of Endura Industrial tiles feature superior technical parameters to perform and intervene less in nature by replacing natural stone,” says Dinesh Vyas, Marketing head, H&R Johnson. Similarly, in sanitaryware, the company has options that use less water. “Johnson products are manufactured in highly energy-efficient factories and we also recycle to the extent that technology supports.” For its part, Asian Granito India (AGIL) offers the market the eco-friendly Eco-Bianco tiles range for terrace. As Kamlesh Patel, Chairman and Managing Director, Asian Granito India, says, “These are solar reflective roof tiles have SRI of 87.” Orientbell’s manufacturing units are ISO 14001:2015 certified (the most complete global expression for environment-friendliness) and it has been awarded OHSAS 18001 certification for health and safety standards. “No wastewater is ever discharged from our factory,” affirms Alok Aggarwal, CMO, Orient Bell. SHRIYAL SETHUMADHAVAN

Real Estate

13 May 2026

ASK CLAF I invests in Goa luxury villa project

ASK Curated Luxury Asset Fund I, co-sponsored by India Sotheby’s International Realty and ASK Property Fund, has made its first investment in Goa through a partnership with Priority Group for Ananda Nilaya, an ultra-luxury villa project in Arpora, North Goa.Spread across 5.12 acre, the hillside development will overlook the sea and is located 2 km from Baga Beach, with connectivity to Mopa International Airport and Dabolim Airport. The project will include an 18,000 sq ft exclusive clubhouse and target demand for luxury second homes and experiential living.Priority Group has delivered around..

Infrastructure Urban

13 May 2026

Freud Expands Premium Cutting Tools Presence in India

Freud, a Bosch Group subsidiary specialising in premium cutting tools, is strengthening its presence in India as demand grows across the woodworking and manufacturing sectors. The company manufactures saw blades, router bits and CNC tooling in Italy, with products engineered for precision, reliability and long service life.Freud has been present in India’s professional woodworking sector for over 25 years. Its network of around 24 dealers covers 28 states and serves industries such as modular furniture, solid wood processing and aluminium applications.The company said it is seeing strong gro..

Real Estate

13 May 2026

BG Pools Promotes Summer-Ready Outdoor Living in UAE

BG Pools + Landscape is promoting year-round outdoor living in the UAE through advanced pool technology, climate-adaptive landscaping and shaded architectural design. The company says outdoor areas, once largely used during winter, can now be planned for comfort even during the peak summer months, when temperatures often exceed 40°C.The company uses pool chilling systems to maintain comfortable swimming temperatures during summer. It also incorporates climate-adaptive planting that retains visual appeal throughout the year while reducing irrigation needs. According to Khalil Zayat, Director o..