Sustainability in focus for tiles, ceramics, sanitaryware

01 Aug 2019 CW Staff

The industry is focusing on environment-friendly products along with sustainable processes and technology.

Ceramic tiles are environment-friendly as they are made of clay, sand and glass, points out Ishvinder Kaur, Creative Director & Founder Principal, ivpartners. “With most made out of recyclable content, they reduce energy use by keeping the region cool even during high temperatures.”

Also, most sanitaryware products today come with water-saving technology. As Jimmy Mistry, Chairman & Managing Director, Della, says, “All WCs currently used with flush tanks consume less water. Dual flushing systems, especially, use less water compared to the flush valves of the past.” With most of these products being manufactured in India, and coming from within a 500-km radius, the carbon footprint is also reduced.

Atul Sanghvi, Executive Director & CEO, CERA Sanitaryware, shares that CERA, too, has focused on developing water-saving products. “We modified the designs of WCs, because of which we are able to send less water down the drain.”

“Our ‘cool-roof’ tiles, thinner and robust large Porselano glazed vitrified tiles and multiple collections of Endura Industrial tiles feature superior technical parameters to perform and intervene less in nature by replacing natural stone,” says Dinesh Vyas, Marketing head, H&R Johnson. Similarly, in sanitaryware, the company has options that use less water. “Johnson products are manufactured in highly energy-efficient factories and we also recycle to the extent that technology supports.”

For its part, Asian Granito India (AGIL) offers the market the eco-friendly Eco-Bianco tiles range for terrace. As Kamlesh Patel, Chairman and Managing Director, Asian Granito India, says, “These are solar reflective roof tiles have SRI of 87.”

Orientbell’s manufacturing units are ISO 14001:2015 certified (the most complete global expression for environment-friendliness) and it has been awarded OHSAS 18001 certification for health and safety standards. “No wastewater is ever discharged from our factory,” affirms Alok Aggarwal, CMO, Orient Bell.

SHRIYAL SETHUMADHAVAN

The industry is focusing on environment-friendly products along with sustainable processes and technology. Ceramic tiles are environment-friendly as they are made of clay, sand and glass, points out Ishvinder Kaur, Creative Director & Founder Principal, ivpartners. “With most made out of recyclable content, they reduce energy use by keeping the region cool even during high temperatures.” Also, most sanitaryware products today come with water-saving technology. As Jimmy Mistry, Chairman & Managing Director, Della, says, “All WCs currently used with flush tanks consume less water. Dual flushing systems, especially, use less water compared to the flush valves of the past.” With most of these products being manufactured in India, and coming from within a 500-km radius, the carbon footprint is also reduced. Atul Sanghvi, Executive Director & CEO, CERA Sanitaryware, shares that CERA, too, has focused on developing water-saving products. “We modified the designs of WCs, because of which we are able to send less water down the drain.” “Our ‘cool-roof’ tiles, thinner and robust large Porselano glazed vitrified tiles and multiple collections of Endura Industrial tiles feature superior technical parameters to perform and intervene less in nature by replacing natural stone,” says Dinesh Vyas, Marketing head, H&R Johnson. Similarly, in sanitaryware, the company has options that use less water. “Johnson products are manufactured in highly energy-efficient factories and we also recycle to the extent that technology supports.” For its part, Asian Granito India (AGIL) offers the market the eco-friendly Eco-Bianco tiles range for terrace. As Kamlesh Patel, Chairman and Managing Director, Asian Granito India, says, “These are solar reflective roof tiles have SRI of 87.” Orientbell’s manufacturing units are ISO 14001:2015 certified (the most complete global expression for environment-friendliness) and it has been awarded OHSAS 18001 certification for health and safety standards. “No wastewater is ever discharged from our factory,” affirms Alok Aggarwal, CMO, Orient Bell. SHRIYAL SETHUMADHAVAN

Infrastructure Urban

03 Nov 2025

Vice-President Backs Global Unity at IN-STEP 2025

Vice-President of India, Shri C. P. Radhakrishnan, addressed delegates at the 3rd edition of the International Strategic Engagement Programme (IN-STEP) held at the Vice-President’s Enclave in New Delhi. IN-STEP serves as a key dialogue platform for senior national security officers from India and friendly foreign nations. The current edition hosts 44 delegates, including 32 international participants representing 24 Global South countries. Commending the joint efforts of the National Defence College, National Security Council Secretariat, Ministry of External Affairs, and Ministry of Defen..

Infrastructure Urban

03 Nov 2025

India to Host Global Maritime Events in Visakhapatnam

India will host three major international maritime events in February 2026 at Visakhapatnam — the International Fleet Review (IFR) 2026, Exercise MILAN 2026, and the Indian Ocean Naval Symposium (IONS) Conclave of Chiefs. Scheduled from 15 to 25 February 2026, this marks the first time India will conduct all three significant maritime gatherings simultaneously. The events embody Prime Minister Shri Narendra Modi’s MAHASAGAR vision — Mutual and Holistic Advancement for Security and Growth Across Regions — announced in 2025. The MAHASAGAR framework extends India’s SAGAR (Security and ..

Infrastructure Urban

03 Nov 2025

Heavy Industries Ministry Frees 4.4 Million Sq Ft Under SCDPM 5.0

Inspired by the Prime Minister’s vision to institutionalise Swachhata and clear long-pending matters, the Ministry of Heavy Industries (MHI), along with its Central Public Sector Enterprises (CPSEs) and Autonomous Bodies (ABs), actively participated in the fifth consecutive year of the Special Campaign for Disposal of Pending Matters (SCDPM) 5.0, held from 2 to 31 October 2025. Throughout the campaign, MHI worked closely with the Department of Administrative Reforms and Public Grievances, reporting daily progress on a dedicated monitoring portal. Shri Bhupathi Raju Srinivasa Varma, Minister..