Technology is redefining how real estate is bought, sold, and experienced
Real Estate

Technology is redefining how real estate is bought, sold, and experienced

Real estate in India is fragmented, with many challenges. When Kanika Gupta co-founded Square Yards, the journey was tough due to a lack of infrastructure and transparency. Focusing on NRI clients, Gupta addressed key issues like access to reliable information and asset management. This customer-first approach, supported by a data-driven strategy, allowed the company to thrive in a competitive space.

The real estate market has evolved significantly, with regulatory changes like RERA increasing transparency. Square Yards embraced technology early, using innovations such as PropVR, a 3D-visualisation platform, to enhance the property search experience. Gupta sees technology as the future of real estate, with solutions like real-time transaction data and simplified documentation transforming the sector.
On gender representation, Gupta notes that women are increasingly involved in property investment decisions, particularly with government incentives. At Square Yards, gender diversity is a priority, offering flexible policies, childcare support, and mentorship to empower women. Despite this, women still make up just 12 per cent of the real-estate workforce, and Gupta advocates for greater representation in leadership roles through structured career paths and support systems.
Looking ahead, Gupta envisions Square Yards continuing to lead with technology, while the Indian real estate market grows as transparency and efficiency improve. 

Real estate in India is fragmented, with many challenges. When Kanika Gupta co-founded Square Yards, the journey was tough due to a lack of infrastructure and transparency. Focusing on NRI clients, Gupta addressed key issues like access to reliable information and asset management. This customer-first approach, supported by a data-driven strategy, allowed the company to thrive in a competitive space.The real estate market has evolved significantly, with regulatory changes like RERA increasing transparency. Square Yards embraced technology early, using innovations such as PropVR, a 3D-visualisation platform, to enhance the property search experience. Gupta sees technology as the future of real estate, with solutions like real-time transaction data and simplified documentation transforming the sector.On gender representation, Gupta notes that women are increasingly involved in property investment decisions, particularly with government incentives. At Square Yards, gender diversity is a priority, offering flexible policies, childcare support, and mentorship to empower women. Despite this, women still make up just 12 per cent of the real-estate workforce, and Gupta advocates for greater representation in leadership roles through structured career paths and support systems.Looking ahead, Gupta envisions Square Yards continuing to lead with technology, while the Indian real estate market grows as transparency and efficiency improve. 

Next Story
Equipment

Handling concrete better

Efficiently handling the transportation and placement of concrete is essential to help maintain the quality of construction, meet project timelines by minimising downtimes, and reduce costs – by 5 to 15 per cent, according to Sandeep Jain, Director, Arkade Developers. CW explores what the efficient handling of concrete entails.Select wellFirst, a word on choosing the right equipment, such as a mixer with a capacity aligned to the volume required onsite, from Vaibhav Kulkarni, Concrete Expert. “An overly large mixer will increase the idle time (and cost), while one that ..

Next Story
Real Estate

Elevated floors!

Raised access flooring, also called false flooring, is a less common interiors feature than false ceilings, but it has as many uses – if not more.A raised floor is a modular panel installed above the structural floor. The space beneath the raised flooring is typically used to accommodate utilities such as electrical cables, plumbing and HVAC systems. And so, raised flooring is usually associated with buildings with heavy cabling and precise air distribution needs, such as data centres.That said, CW interacted with designers and architects and discovered that false flooring can come in handy ..

Next Story
Infrastructure Urban

The Variation Challenge

A variation or change in scope clause is defined in construction contracts to take care of situations arising from change in the defined scope of work. Such changes may arise due to factors such as additions or deletions in the scope of work, modifications in the type, grade or specifications of materials, alterations in specifications or drawings, and acts or omissions of other contractors. Further, ineffective planning, inadequate investigations or surveys and requests from the employer or those within the project’s area of influence can contribute to changes in the scope of work. Ext..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?