Technology is redefining how real estate is bought, sold, and experienced
Real Estate

Technology is redefining how real estate is bought, sold, and experienced

Real estate in India is fragmented, with many challenges. When Kanika Gupta co-founded Square Yards, the journey was tough due to a lack of infrastructure and transparency. Focusing on NRI clients, Gupta addressed key issues like access to reliable information and asset management. This customer-first approach, supported by a data-driven strategy, allowed the company to thrive in a competitive space.

The real estate market has evolved significantly, with regulatory changes like RERA increasing transparency. Square Yards embraced technology early, using innovations such as PropVR, a 3D-visualisation platform, to enhance the property search experience. Gupta sees technology as the future of real estate, with solutions like real-time transaction data and simplified documentation transforming the sector.
On gender representation, Gupta notes that women are increasingly involved in property investment decisions, particularly with government incentives. At Square Yards, gender diversity is a priority, offering flexible policies, childcare support, and mentorship to empower women. Despite this, women still make up just 12 per cent of the real-estate workforce, and Gupta advocates for greater representation in leadership roles through structured career paths and support systems.
Looking ahead, Gupta envisions Square Yards continuing to lead with technology, while the Indian real estate market grows as transparency and efficiency improve. 

Real estate in India is fragmented, with many challenges. When Kanika Gupta co-founded Square Yards, the journey was tough due to a lack of infrastructure and transparency. Focusing on NRI clients, Gupta addressed key issues like access to reliable information and asset management. This customer-first approach, supported by a data-driven strategy, allowed the company to thrive in a competitive space.The real estate market has evolved significantly, with regulatory changes like RERA increasing transparency. Square Yards embraced technology early, using innovations such as PropVR, a 3D-visualisation platform, to enhance the property search experience. Gupta sees technology as the future of real estate, with solutions like real-time transaction data and simplified documentation transforming the sector.On gender representation, Gupta notes that women are increasingly involved in property investment decisions, particularly with government incentives. At Square Yards, gender diversity is a priority, offering flexible policies, childcare support, and mentorship to empower women. Despite this, women still make up just 12 per cent of the real-estate workforce, and Gupta advocates for greater representation in leadership roles through structured career paths and support systems.Looking ahead, Gupta envisions Square Yards continuing to lead with technology, while the Indian real estate market grows as transparency and efficiency improve. 

Next Story
Infrastructure Transport

Mumbai-Ahmedabad Bullet Train Set to Launch by 2028

India’s first bullet train is set to revolutionize high-speed travel along the western corridor, with the Mumbai-Ahmedabad high-speed rail project aiming for a 2028 launch. This announcement marks a major milestone in India’s infrastructure goals, as it promises to reduce travel time between the two economic hubs from eight hours to just three.Spanning a planned 508-kilometre stretch, the corridor stands as a flagship example of Indo-Japanese collaboration in technology and engineering. Once operational, the train is expected to transform intercity mobility and place India among the select..

Next Story
Infrastructure Transport

Mumbai-Gandhinagar Train Service Enhances Passenger Capacity

The Mumbai Central–Gandhinagar Capital Vande Bharat Express has increased its passenger capacity by adding four additional AC chair car coaches to meet the growing commuter demand on one of India’s busiest business corridors. This upgrade, effective from 11 May, raised the train’s seating capacity from 1,128 to 1,440 passengers, allowing it to serve 936 more passengers daily in both directions. The increase was described as a practical measure to accommodate the surging demand on the busy Mumbai–Ahmedabad–Gandhinagar route, which regularly operates at over 150 percent seat occupancy...

Next Story
Infrastructure Urban

Delhi Plans 12 Sewage Plants to Clean Najafgarh Drain Efficiently

Delhi’s ambitious plan to improve the water quality of the Yamuna River has gained significant momentum as the Delhi Jal Board (DJB) has begun work on 12 new sewage treatment plants (STPs) aimed at reducing the volume of untreated sewage being discharged from the Najafgarh Drain.This initiative forms part of the ongoing efforts to clean the Yamuna and restore the river’s health, which has long been a critical environmental issue for the national capital. Given the alarming pollution levels in the Yamuna, experts and officials consider this project a vital step toward addressing the persist..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?