UP-RERA sets guidelines for project advertisements
Real Estate

UP-RERA sets guidelines for project advertisements

After an order was issued by the Uttar Pradesh government concerning the advertising of real estate projects, the Uttar Pradesh Real Estate Regulatory Authority (UP-RERA) directed all stakeholders to adhere to the specified standard guidelines for any form of promotion and advertising.

It was mandated that advertisements for projects on platforms such as newspapers, magazines, brochures, leaflets, electronic, outdoor, social, and digital media must include the RERA registration numbers and UP-RERA portal. Sanjay Bhoosreddy, the chairman of UP-RERA, emphasised that these details should be clearly stated in bold and large fonts at a prominent location in the advertisements. Failure to comply with this requirement would result in actions against promoters and agents. Media houses found in violation would have their cases forwarded to the Ministry of Information and Broadcasting, Government of India, for appropriate action.

While scrutinizing advertisements and promotions of real estate projects across online and offline mediums, it was observed that promoters, real estate agents, public relations agencies, and institutions releasing project ads were not adhering to the provisions of the RERA Act. In several instances, UP-RERA registration numbers and the RERA portal were mentioned in disclaimers with small fonts that could be easily overlooked. Additionally, in some advertisements, both details were prominently placed almost outside the main advertisement portion.

After an order was issued by the Uttar Pradesh government concerning the advertising of real estate projects, the Uttar Pradesh Real Estate Regulatory Authority (UP-RERA) directed all stakeholders to adhere to the specified standard guidelines for any form of promotion and advertising. It was mandated that advertisements for projects on platforms such as newspapers, magazines, brochures, leaflets, electronic, outdoor, social, and digital media must include the RERA registration numbers and UP-RERA portal. Sanjay Bhoosreddy, the chairman of UP-RERA, emphasised that these details should be clearly stated in bold and large fonts at a prominent location in the advertisements. Failure to comply with this requirement would result in actions against promoters and agents. Media houses found in violation would have their cases forwarded to the Ministry of Information and Broadcasting, Government of India, for appropriate action. While scrutinizing advertisements and promotions of real estate projects across online and offline mediums, it was observed that promoters, real estate agents, public relations agencies, and institutions releasing project ads were not adhering to the provisions of the RERA Act. In several instances, UP-RERA registration numbers and the RERA portal were mentioned in disclaimers with small fonts that could be easily overlooked. Additionally, in some advertisements, both details were prominently placed almost outside the main advertisement portion.

Related Stories

Gold Stories

Next Story
Resources

Schindler named among Forbes’ World’s Best Employers 2026

Schindler has been named among Forbes’ World’s Best Employers 2026, a global ranking recognising companies for their workplace environments.Compiled by Forbes in partnership with Statista, the ranking is based on independent employee feedback, including whether employees would recommend their organisation to friends and family.The company said the recognition reflected its focus on creating a workplace where employees can develop their expertise and build careers. ..

Next Story
Infrastructure Urban

India needs an export-execution mindset: Vishesh Jain

Interview with Vishesh Jain, Founder & CEO, EximpleWhat gaps in India’s global trade ecosystem led you to build Eximple, and what problem did you see businesses struggling with most?Eximple came out of a problem that all three founders had seen from different choke points in the trade ecosystem. India has millions of MSMEs and manufacturers, and many of them can make products that are genuinely competitive on quality. Yet only a small fraction is able to build meaningful international businesses. In our experience, the gap is usually not manufacturing capability; it is the ability to exe..

Next Story
Building Material

Nuvoco reports 13.5% revenue growth in Q2 FY27

Nuvoco Vistas Corp. Ltd. reported consolidated revenue of Rs 27.9 billion for Q2 FY27, up 13.5% year on year. Cement sales volume rose 9% to 4.7 million tonnes (MMT), while EBITDA increased 11% to Rs 4.11 billion.The company said it began its cement operations in 2014 with a 2.3 MMT per annum (MMTPA) operation at Nimbol. It now aims to reach 35 MMTPA of cement capacity by FY28, nearly 15 times its initial capacity. Its portfolio spans cement, ready-mix concrete and modern building materials.On sustainability and cost efficiency, Nuvoco partnered with CleanMax for a 46.4 MW wind-solar hybrid re..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

SPECIAL OFFER
QR Code