Balkrishna Industries is shifting from its niche off?highway tyre business into the consumer tyre market and expects group revenues to reach Rs 230 bn by FY30. The company has allocated Rs 35 bn for new product lines, capacity expansion and brand building, and the investment includes a national advertising campaign. The move marks its first sustained attempt to develop a domestic consumer franchise after decades of export-led growth in agricultural, mining and construction tyres. BKT will target two?wheelers, passenger cars and medium and heavy commercial vehicles, entering segments characterised by high volumes and intense price competition. Management said the strategy is designed to diversify risk amid shifting global trade patterns and uneven demand in some overseas markets. Product engineering and distribution execution were identified as core strengths to be leveraged in the consumer push. Chairman and managing director Arvind Poddar explained that the company studied the domestic market before entering and would apply the same playbook of differentiated product development and a distributor-led route to market. The company aims for a five per cent share in domestic on?highway segments by 2028–29, indicating an ambition to gain traction within a few years. Joint managing director Rajiv Poddar outlined that the Rs 35 bn capex is being deployed over three years, with most of the investment scheduled for the next 15 to 18 months. The manufacturing backbone comprises a capacity of around 360,000 tonnes (t), with expansion under way at the Bhuj facility to support both off?highway and on?highway portfolios and a planned launch of commercial vehicle radial tyres in FY27. Under Vision 2030 the company expects roughly 20 per cent of revenue from on?highway products, about 70 per cent from off?highway items and the balance from carbon black, while separating BKT Tyres and BKT Carbon to distinguish consumer ambitions from industrial legacy. Management said the current investment cycle should complete planned expansions and begin delivering returns before another major capex phase is contemplated.