Bhartiya Urban Unveils ‘Bhartiya Converge’ GCC Enablement Platform

28 Apr 2025 CW Team

Arjun Aggarwal, Vice Chairman and Managing Director of Bhartiya Urban, explained that setting up a GCC in India involves much more than securing office space or hiring talent. He emphasised that it is a complex interplay of physical infrastructure, talent, and business operations, all aligned with a global strategy. He added that Bhartiya Urban had already built a proven ecosystem that integrates all these elements, and through Bhartiya Converge, the company was formalising this approach into a scalable, service-first model tailored for organisations of all sizes seeking strategic advantage through their operations in India.

The company highlighted that the seamless integration of real estate, talent, operations, and infrastructure management forms the foundation of its GCC offering. The Bhartiya Converge model aims to eliminate vendor markups and coordination delays while driving cost efficiency, flexibility, and faster turnaround times. Leading global corporations across sectors such as technology, retail, logistics, aviation, and pharmaceuticals are already leveraging the facilities and services beyond traditional workspaces offered by Bhartiya Urban.

Sriram Chidambaram, Executive Director of Bhartiya Urban and a business leader in the technology and GCC domain, has taken on the role of Chief Mentor for Bhartiya Converge. He stated that the platform would leverage capabilities within the Bhartiya Urban ecosystem to accelerate turnaround times and create an environment optimised for innovation and strategic value creation. He further mentioned that Global Capability Centres would evolve from being mere cost centres to becoming strategic assets that provide clients with a competitive advantage and drive business growth.

Bhartiya Converge marks the next step in the evolution of GCC enablement in India, shifting from traditional service coordination to offering a truly integrated experience.

To spearhead this ambitious initiative, Bhartiya Urban has appointed Monica Pirgal as the CEO of Bhartiya Converge. Monica brings over 25 years of experience across consulting, banking, retail, and technology sectors, offering deep insight into the entire lifecycle of GCCs from inception to maturity. She previously served as Vice President and Site Head for Neiman Marcus Group in Bangalore, where she established and led a world-class captive centre. Her career also includes leadership roles at global giants such as Goldman Sachs and Lowe’s, where she successfully enabled and scaled GCCs with employee strengths ranging from 100 to over 8,000.

News source: Realty+

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Bhartiya Urban has launched Bhartiya Converge, its latest business venture designed to become India’s premier platform for enabling Global Capability Centres (GCCs). The initiative offers an integrated ecosystem aimed at helping global clients gain a competitive edge in today’s rapidly evolving business environment. Focused on enhancing turnaround time and operational efficiencies, the company seeks to deliver better business outcomes powered by top-tier talent. Bhartiya Converge presents a customised and integrated suite of microservices that addresses the nuanced and evolving operational needs of each GCC, fostering agility, efficiency, and scalable growth. Arjun Aggarwal, Vice Chairman and Managing Director of Bhartiya Urban, explained that setting up a GCC in India involves much more than securing office space or hiring talent. He emphasised that it is a complex interplay of physical infrastructure, talent, and business operations, all aligned with a global strategy. He added that Bhartiya Urban had already built a proven ecosystem that integrates all these elements, and through Bhartiya Converge, the company was formalising this approach into a scalable, service-first model tailored for organisations of all sizes seeking strategic advantage through their operations in India. The company highlighted that the seamless integration of real estate, talent, operations, and infrastructure management forms the foundation of its GCC offering. The Bhartiya Converge model aims to eliminate vendor markups and coordination delays while driving cost efficiency, flexibility, and faster turnaround times. Leading global corporations across sectors such as technology, retail, logistics, aviation, and pharmaceuticals are already leveraging the facilities and services beyond traditional workspaces offered by Bhartiya Urban. Sriram Chidambaram, Executive Director of Bhartiya Urban and a business leader in the technology and GCC domain, has taken on the role of Chief Mentor for Bhartiya Converge. He stated that the platform would leverage capabilities within the Bhartiya Urban ecosystem to accelerate turnaround times and create an environment optimised for innovation and strategic value creation. He further mentioned that Global Capability Centres would evolve from being mere cost centres to becoming strategic assets that provide clients with a competitive advantage and drive business growth. Bhartiya Converge marks the next step in the evolution of GCC enablement in India, shifting from traditional service coordination to offering a truly integrated experience. To spearhead this ambitious initiative, Bhartiya Urban has appointed Monica Pirgal as the CEO of Bhartiya Converge. Monica brings over 25 years of experience across consulting, banking, retail, and technology sectors, offering deep insight into the entire lifecycle of GCCs from inception to maturity. She previously served as Vice President and Site Head for Neiman Marcus Group in Bangalore, where she established and led a world-class captive centre. Her career also includes leadership roles at global giants such as Goldman Sachs and Lowe’s, where she successfully enabled and scaled GCCs with employee strengths ranging from 100 to over 8,000. News source: Realty+

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