Bridgestone India is showcasing its groundbreaking ENLITEN Technology based tyres at Bharat Mobility Global EXPO 2025, a premier event showcasing innovations shaping the future of mobility. ENLITEN technology, pursuing “ultimate customization” to sharpen edge in performances offers enhanced ride comfort, reduced noise, superior wear life, and improved fuel efficiency. These tyres are designed to meet the evolving needs of both conventional and electric vehicles, delivering a premium, quieter driving experience and outstanding performance across a range of vehicles, including SUVs, CUVs, sedans, and hatchbacks, all while contributing to a more sustainable environment. With an emphasis on performance and eco-conscious innovation, ENLITEN Technology is revolutionising the mobility landscape to meet the demands of both electric and conventional vehicles.

Rajarshi Moitra, Executive Director, Bridgestone India, said: ""Bharat Mobility Global EXPO 2025 provides an ideal platform to showcase how Bridgestone’s ENLITEN Technology addresses the challenges of sustainable mobility. As the industry transitions towards greener solutions, our technology offers tangible benefits, enhancing efficiency and performance while reducing environmental impact. At Bridgestone, we remain committed to advancing innovation that meets the demands of India's dynamic mobility ecosystem.""

The tyres being exhibited include Turanza 6i with advanced capabilities of ENLITEN Technology, Dueler A/T002, and RFT Potenza. Bridgestone is also presenting its Off-The-Road (OTR) tyres, engineered for heavy-duty applications in industrial and construction settings, further emphasizing the company’s commitment to versatile mobility solutions.

ENLITEN Technology aligns with Bridgestone’s sustainability goals by reducing raw material consumption and lowering carbon emissions during both production and usage, directly supporting India’s vision for a green and sustainable mobility future.

At its pavilion, Bridgestone India will also highlight its Bridgestone Select and Bridgestone Select+ stores, which embody the company’s customer-centric approach. Available nationwide, these digitally integrated stores offer a sustainable, ecofriendly and seamless shopping experience, helping customers select the ideal tyres for their driving needs using advanced digital tools. As a one-stop shop for tyre care, Bridgestone’s retail & service solutions network also provides an extensive range of tyres across sizes, alongside a variety of allied products and services to meet the diverse requirements of consumers.

In line with its dedication to customer care, Bridgestone India also introduced the 100 Km Check-Up service following its remarkable success in Japan. This complimentary service, available to customers following the initial fitment of Turanza 6i tyres, aims to ensure optimal tyre performance, enhance longevity, and maintain the superior comfort and ride experience.

Through its innovative retail strategy and commitment to sustainability, Bridgestone India is leading the way in delivering a future-ready retail experience with excellence in products, services, and environmental responsibility.