Bridgestone India partners Parmish Verma to boost North India outreach

28 Jan 2026 CW Team

Bridgestone India has announced a new collaboration with Parmish Verma as part of its strategy to deepen consumer engagement across key regional markets, particularly North India. A strong cultural influencer in the region, Parmish Verma brings widespread appeal along with a well-known interest in automobiles. His focus on safe mobility and responsible driving aligns closely with Bridgestone’s emphasis on performance, reliability and safety. North India remains a critical growth market for Bridgestone India, supported by increasing vehicle ownership and a young, aspirational consumer base. With music and popular culture playing a central role in shaping brand preferences, the company views this association as a natural fit for building stronger consumer connections. Under the partnership, Parmish Verma will work with Bridgestone India on music-led storytelling, digital narratives and social-media-driven campaigns designed to engage younger audiences. Commenting on the collaboration, Rajiv Sharma, Executive Director – Sales & Marketing, Bridgestone India, said North India is a strategically important region and that the association will help the brand connect more meaningfully with youth seeking relatable and inspiring experiences. Parmish Verma said he was proud to be associated with a brand trusted for safety and performance, and looked forward to engaging with audiences in a new and meaningful way. The partnership supports Bridgestone India’s regional engagement strategy and reflects the ‘Emotion’ pillar of the company’s E8 Commitment, reinforcing its focus on inspiring excitement and trust in mobility solutions across the country.

Infrastructure Urban

30 May 2026

Panasonic Showcases Connected Display Solutions

Panasonic Life Solutions India showcased its integrated display, projection, broadcast and communication technologies at Panasonic Tech Summit 2026 in New Delhi. Hosted through its System Solutions Division, the two-day event highlighted connected technology solutions for education, healthcare, retail, transportation, corporate offices and entertainment.The summit, themed ‘Turning Technology into Value’, featured experience-led zones covering QSR, retail, transit, corporate offices, healthcare, education, security, projection, home theatre and professional displays. Panasonic also introduc..

Kapsch to Deliver India’s First C-ITS Project

"Kapsch TrafficCom will deliver India’s first Cooperative Intelligent Transport Systems project on a key expressway near New Delhi. The project will be implemented with Superwave Communication And Infrasolution Limited to demonstrate how connected mobility can improve road safety and traffic efficiency.The pilot will use real-time connectivity and AI-enabled situational awareness to support road users, especially in high-risk areas such as temporary work zones. Drivers will receive alerts on roadworks, maintenance vehicles, hazardous locations, traffic queues and temporary virtual signage di..

Eurobond Net Profit Rises 44 Per Cent

Euro Panel Products, the parent company of Eurobond, reported a 44.13 per cent year-on-year rise in net profit for FY25–26. The company’s revenue from operations grew 18.91 per cent to Rs 503.20 crore, compared to Rs 423.18 crore in the previous financial year.The company’s full-year EBITDA stood at Rs 56.67 crore, marking a 31.82 per cent increase. Profit after tax rose to Rs 26.56 crore, while net worth increased 20.15 per cent to Rs 160.07 crore. Earnings per share for the year stood at Rs 10.84.Divyam Rajesh Shah, Whole Time Director and CFO, Euro Panel Products, said the company’s..