Bridgestone introduces TURANZA 6i tyre for premium vehicles

11 Apr 2024 CW Team

Bridgestone TURANZA 6i is available in 36 SKUs (Stock Keeping Units) ranging from 14 inches to 20 inches. It is targeted for Premium Vehicles covering SUVs, Sedans, Hatchbacks and CUVs. The launch of this new Premium tyre for premium vehicles illustrates Bridgestone?s commitment to the ?Make in India? initiative of the Government.

With this launch, Bridgestone brings to India its global proprietary ENLITEN technology enabling ultimate customization by providing a unique value proposition as per the growing new needs of the market, while also enhancing the base performance parameters required by Indian consumers. TURANZA 6i, with ENLITEN technology provides premium comfort ride experience, through a smooth and quite ride, while enhancing fuel efficiency and wear life. This makes TURANZA 6i the ?Most Comfortable Seat on the Road? for discerning users.

TURANZA 6i meeting both general performance demands and the specific requirements of electric vehicles by way of low noise, better fuel efficiency and superior wear life, is also EV Ready.

?TURANZA 6i shows our commitment to offer the best technology for the fast-growing Indian market. This is a success of our planned investment strategy to bring global leading tyre technologies to the Indian mobility sector,? said Mr. Hiroshi Yoshizane Managing Director, Bridgestone India. He further said, ?Bridgestone?s proprietary ENLITEN technology incorporated in product design, enables us to provide a unique value proposition of ?Premium Riding Comfort? as per the growing new needs of the market, while also further enhancing the basic performance desired by Indian consumers including long lasting tyre life and better fuel efficiency. We are very much delighted to introduce the new TURANZA 6i for our consumers.?

?Bridgestone has globally been on the forefront of tyre technology, and this is now showcased in India through our new offering in the passenger car segment?, said Rajarshi Moitra, Chief Commercial Officer of Bridgestone India, ?TURANZA 6i is a result of our commitment to customers towards providing premium comfort through superior quality. Catering to Premium Vehicles segment, TURANZA 6i will be available in our premium outlets across India.?

Bridgestone continuously works on improving its product range to serve the evolving needs of consumers. Bridgestone has been inspired to introduce new tyre models into the Indian market by the changing vehicle landscape in India. This strategic move also allows Bridgestone to cater to the growing demand for premium range offerings, positioning the brand as a leader in the market.

Bridgestone India launched its new generation tyre Bridgestone TURANZA 6i for the Passenger Vehicles Segment. TURANZA 6i is the result of previously announced expansion in the Passenger Radial business. The tyre, specifically developed for Indian roads, provides premium comfort ride experience, with superior fuel efficiency and wear life, making it a well-rounded premium offering from Bridgestone. Bridgestone TURANZA 6i is available in 36 SKUs (Stock Keeping Units) ranging from 14 inches to 20 inches. It is targeted for Premium Vehicles covering SUVs, Sedans, Hatchbacks and CUVs. The launch of this new Premium tyre for premium vehicles illustrates Bridgestone?s commitment to the ?Make in India? initiative of the Government. With this launch, Bridgestone brings to India its global proprietary ENLITEN technology enabling ultimate customization by providing a unique value proposition as per the growing new needs of the market, while also enhancing the base performance parameters required by Indian consumers. TURANZA 6i, with ENLITEN technology provides premium comfort ride experience, through a smooth and quite ride, while enhancing fuel efficiency and wear life. This makes TURANZA 6i the ?Most Comfortable Seat on the Road? for discerning users. TURANZA 6i meeting both general performance demands and the specific requirements of electric vehicles by way of low noise, better fuel efficiency and superior wear life, is also EV Ready. ?TURANZA 6i shows our commitment to offer the best technology for the fast-growing Indian market. This is a success of our planned investment strategy to bring global leading tyre technologies to the Indian mobility sector,? said Mr. Hiroshi Yoshizane Managing Director, Bridgestone India. He further said, ?Bridgestone?s proprietary ENLITEN technology incorporated in product design, enables us to provide a unique value proposition of ?Premium Riding Comfort? as per the growing new needs of the market, while also further enhancing the basic performance desired by Indian consumers including long lasting tyre life and better fuel efficiency. We are very much delighted to introduce the new TURANZA 6i for our consumers.? ?Bridgestone has globally been on the forefront of tyre technology, and this is now showcased in India through our new offering in the passenger car segment?, said Rajarshi Moitra, Chief Commercial Officer of Bridgestone India, ?TURANZA 6i is a result of our commitment to customers towards providing premium comfort through superior quality. Catering to Premium Vehicles segment, TURANZA 6i will be available in our premium outlets across India.? Bridgestone continuously works on improving its product range to serve the evolving needs of consumers. Bridgestone has been inspired to introduce new tyre models into the Indian market by the changing vehicle landscape in India. This strategic move also allows Bridgestone to cater to the growing demand for premium range offerings, positioning the brand as a leader in the market.

Infrastructure Urban

02 Jun 2026

VECV Sales Rise 7.8 Per Cent In May 2026

VE Commercial Vehicles recorded sales of 7,978 units in May 2026, compared to 7,401 units in May 2025, registering growth of 7.8 per cent. This included 7,789 units from the Eicher brand and 189 units from the Volvo brand.Eicher branded trucks and buses reported sales of 7,789 units during the month, up 7.3 per cent from 7,258 units a year earlier. In the domestic commercial vehicle market, Eicher sales rose 9.1 per cent to 7,375 units from 6,758 units in May 2025.Exports declined 17.2 per cent to 414 units from 500 units in the corresponding month last year. Volvo Trucks and Volvo Buses recor..

Infrastructure Urban

02 Jun 2026

Table Space Strengthens DESYN Leadership Team

Table Space has announced strategic leadership appointments within DESYN, its integrated Design and Build business, as it looks to strengthen operations across key enterprise and GCC markets in India. DESYN was launched as a strategic extension of Table Space’s workspace solutions portfolio to meet rising demand for agile, high-quality and rapidly deployable enterprise workspaces.Shruti Ookabhoy has joined DESYN as Executive Director and will lead the Design vertical, focusing on design capability, operational excellence and team development across markets. She brings over 22 years of experi..

Infrastructure Transport

02 Jun 2026

Concord Associate Bags Rs 2.79 Bn Kavach Order

Concord Control Systems said its associate company, Progota India, has received a Rs 2.79 bn domestic order from Indian Railways for the supply, installation, testing and commissioning of on-board Kavach 4.0 loco equipment.The order is scheduled for execution within 12 months and strengthens Concord’s role in India’s railway safety and signalling ecosystem. Kavach is India’s indigenous automatic train protection system, designed to improve operational safety by helping prevent signal passing at danger and reducing collision risks.Gaurav Lath, Joint Managing Director, Concord Control Syst..