Bridgestone trains over 200 women as commercial drivers

14 Jul 2023 CW Team

The first batch of these trainees has now become master trainers, and in turn is training other women. Most trainees have been employed in two-wheeler showrooms, service centres and some have even started their own garages. Continuing this success, Mechanic on Wheels is the latest offering under this programme.

“Bridgestone prides itself as a mobility solutions provider as well as a company promoting diversity, equity and inclusivity. Our women empowerment initiatives are well combining our vision and our values. Training women as drivers and mechanics is a great example of it. One of the key pillars of mobility solutions is the development of trained talent. As more women opt for mobility, they look for identifiable support services. Training women in this core and unconventional sector was a result of the need for trained staff, and a reflection of women wanting to work in more mainstream sectors. These initiatives also give them financial independence. I congratulate these women who showed great dedication and strength in learning a new skill,” said Stefano Sanchini, Managing Director, Bridgestone India.

Spread over three and a half months, the training for drivers includes driving skills, preventive maintenance and emergency repair. Soft skills training in English speaking, map reading, first aid, self-defence is also imparted. An insight to Women related law, Motor Vehicle Act, Insurance Act is also provided.

Bridgestone’s global CSR commitment places strategic focus on areas of Mobility, People & Environment. Bridgestone India, aligned to this commitment reaches out to various communities with specially curated programmes.

In a key women empowerment initiative, Bridgestone India has, in Indore trained over 200 women to become professional drivers and mechanics, under Yantrika programme in association with Samaan Society. Sixty women have been trained as two-wheeler mechanics and 149 as drivers. Since June 2023, ten of these women mechanics are part of “Mechanic on Wheels” service, providing servicing of two wheelers at people’s homes and emergency roadside repairs as per requirement. The services can be availed by all, within the city of Indore.The first batch of these trainees has now become master trainers, and in turn is training other women. Most trainees have been employed in two-wheeler showrooms, service centres and some have even started their own garages. Continuing this success, Mechanic on Wheels is the latest offering under this programme.“Bridgestone prides itself as a mobility solutions provider as well as a company promoting diversity, equity and inclusivity. Our women empowerment initiatives are well combining our vision and our values. Training women as drivers and mechanics is a great example of it. One of the key pillars of mobility solutions is the development of trained talent. As more women opt for mobility, they look for identifiable support services. Training women in this core and unconventional sector was a result of the need for trained staff, and a reflection of women wanting to work in more mainstream sectors. These initiatives also give them financial independence. I congratulate these women who showed great dedication and strength in learning a new skill,” said Stefano Sanchini, Managing Director, Bridgestone India.Spread over three and a half months, the training for drivers includes driving skills, preventive maintenance and emergency repair. Soft skills training in English speaking, map reading, first aid, self-defence is also imparted. An insight to Women related law, Motor Vehicle Act, Insurance Act is also provided.Bridgestone’s global CSR commitment places strategic focus on areas of Mobility, People & Environment. Bridgestone India, aligned to this commitment reaches out to various communities with specially curated programmes.