CNH expands India Technology Center
ECONOMY & POLICY

CNH expands India Technology Center

CNH, a global leader in agricultural and construction solutions, today announced the addition of a cutting-edge Multi-Vehicle Simulator (MVS) at the company's India Technology Center (ITC).

The first-of-its-kind MVS in the Indian off-highway segment will play a pivotal role in CNH's global operations. This will serve as a key platform for various functions, including ergonomics simulation, user experience testing of controls, customer clinics, design reviews for product development teams, product validation and employee training.

Speaking at the inauguration, Friedrich Eichler, Chief Technology Officer, CNH, said, ?The expansion and enhancement of our India Technology Center (ITC) exemplify our unwavering commitment to innovation, harnessing India's rich talent pool. This strategic move reflects our dedication to leveraging top-notch expertise to drive technological advancements in the agricultural and construction sectors in the region for the region. The ITC is a cornerstone of CNH's commitment to deliver technologically advanced products to our customers.?

"This technological advancement also supports our sustainability goals by helping us reduce waste and improve quality by testing and evaluating our products in the virtual world before developing a prototype or testing them in the real world," he added.

The Simulator is equipped with advanced features such as body tracking sensors, virtual reality headsets and devices, multiple display screens, video and audio conference capture and playback systems, related software, Software - Hardware integration, and an adjustable frame to replicate various cabs.

"The new Multi-Vehicle Simulator is a significant advancement in our R&D capabilities at the ITC, said Ashish Sharma, Vice President and Managing Director  ITC, CNH. "With its cutting-edge features and versatile applications, it will empower our teams to innovate and refine our products to meet the evolving needs of our customers. This development is a further step towards CNH's vision to position India as a key technology location, in addition to its role as an industrial hub.

The company also announced an expansion of the ITC. The new floor, spanning 32,000 square feet is equipped with high-tech amenities including three R&D labs as well as collaborative work areas. The modern design and advanced technology in this new space will enhance the working environment and boost productivity of the teams.

Established in 2021, the ITC plays a strategic role in forging collaborative efforts with its sister R&D centers around the world to innovate and leverage the leading-edge technology and digital ecosystem in India, with increased efficiency to benefit customers. The center develops groundbreaking technologies, including software, embedded electronics, and data analytics, to support CNH's India business as well as its global product portfolio.

CNH India serves the country through its Case IH, New Holland, and CASE Construction Equipment brands, delivering on the promise to provide world-class products of engineering excellence. The company has a robust network of 470+ dealers and over 1,000 touch points in India, demonstrating its strong and trusted presence.

CNH, a global leader in agricultural and construction solutions, today announced the addition of a cutting-edge Multi-Vehicle Simulator (MVS) at the company's India Technology Center (ITC). The first-of-its-kind MVS in the Indian off-highway segment will play a pivotal role in CNH's global operations. This will serve as a key platform for various functions, including ergonomics simulation, user experience testing of controls, customer clinics, design reviews for product development teams, product validation and employee training. Speaking at the inauguration, Friedrich Eichler, Chief Technology Officer, CNH, said, ?The expansion and enhancement of our India Technology Center (ITC) exemplify our unwavering commitment to innovation, harnessing India's rich talent pool. This strategic move reflects our dedication to leveraging top-notch expertise to drive technological advancements in the agricultural and construction sectors in the region for the region. The ITC is a cornerstone of CNH's commitment to deliver technologically advanced products to our customers.? This technological advancement also supports our sustainability goals by helping us reduce waste and improve quality by testing and evaluating our products in the virtual world before developing a prototype or testing them in the real world, he added. The Simulator is equipped with advanced features such as body tracking sensors, virtual reality headsets and devices, multiple display screens, video and audio conference capture and playback systems, related software, Software - Hardware integration, and an adjustable frame to replicate various cabs. The new Multi-Vehicle Simulator is a significant advancement in our R&D capabilities at the ITC, said Ashish Sharma, Vice President and Managing Director  ITC, CNH. With its cutting-edge features and versatile applications, it will empower our teams to innovate and refine our products to meet the evolving needs of our customers. This development is a further step towards CNH's vision to position India as a key technology location, in addition to its role as an industrial hub. The company also announced an expansion of the ITC. The new floor, spanning 32,000 square feet is equipped with high-tech amenities including three R&D labs as well as collaborative work areas. The modern design and advanced technology in this new space will enhance the working environment and boost productivity of the teams. Established in 2021, the ITC plays a strategic role in forging collaborative efforts with its sister R&D centers around the world to innovate and leverage the leading-edge technology and digital ecosystem in India, with increased efficiency to benefit customers. The center develops groundbreaking technologies, including software, embedded electronics, and data analytics, to support CNH's India business as well as its global product portfolio. CNH India serves the country through its Case IH, New Holland, and CASE Construction Equipment brands, delivering on the promise to provide world-class products of engineering excellence. The company has a robust network of 470+ dealers and over 1,000 touch points in India, demonstrating its strong and trusted presence.

Next Story
Infrastructure Energy

Nawgati Partners with Seed Group to Modernise UAE Fuel Retail

Nawgati, India’s leading fuel-tech platform, has partnered with Seed Group, part of The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, to transform the UAE’s fuel retail and station management sector. The tie-up will deploy digital solutions to ease congestion, improve compliance, and enhance operational efficiency across outlets. Vaibhav Kaushik, Co-founder and CEO of Nawgati, said, “This partnership with Seed Group marks a significant milestone in Nawgati’s journey as we step out of India and into global markets. With Seed Group’s regional leadership and our technology, ..

Next Story
Real Estate

Sterling Opens Sterling Hibis Vellore, Its First Resort in the City

Sterling Holiday Resorts has announced the launch of Sterling Hibis Vellore, a 40-key resort spread across 5.3 acres off Tiruvannamalai Road. This marks Sterling’s debut in Vellore and its ninth property in Tamil Nadu. Positioned as a resort-style escape within city limits, Sterling Hibis Vellore caters to pilgrims visiting Sripuram Golden Temple, families exploring Vellore Fort, medical and academic visitors to CMC and VIT, and corporates seeking retreats. Guests can also extend trips with nearby Sterling properties in Yelagiri and Tiruvannamalai. The resort features 36 Classic Ro..

Next Story
Equipment

TVS ILP’s Hosur Facility Powers Ather’s Festive Season Growth

TVS Industrial & Logistics Parks (TVS ILP) is enabling brands to meet festive season demand with Grade-A Built-To-Suit (BTS) facilities. Its Hosur park, home to Ather Energy’s largest EV manufacturing centre, has helped the company scale to a production rate of one vehicle every 0.46 seconds.  As two-wheeler EVs gain momentum, supported by rising adoption in Tier II and III cities and the upcoming GST 2.0 reform, Ather recorded the second-highest EV sales in August. To support festive peaks, TVS ILP is expanding EV charging infrastructure, optimising space at the battery unit, ..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Talk to us?