Eurogrip Tyres, the two-wheeler and three-wheeler tyre brand of TVS Srichakra Limited, has opened an exclusive retail store in Ludhiana, marking the brand's 14th signature store in India. The outlet was inaugurated in the presence of senior members of the Eurogrip team and business partners. The launch reinforces the company's focus on expanding its branded retail footprint and delivering a consistent customer experience. The company said its chief operating officer explained that the initiative is intended to bring high quality products and dependable services closer to customers and that Ludhiana represents a key market with a growing community of riders. The store will enable riders to access the complete Eurogrip tyre portfolio along with expert guidance and services designed to enhance performance and riding confidence. The remarks positioned the new outlet as a milestone in the brand's retail expansion. The Ludhiana outlet stocks the full range of tyres and tubes across varied patterns and sizes suitable for scooters, commuter motorcycles, mid-range performance bikes, adventure touring bikes and superbikes, aiming to meet diverse riding needs under one roof. Services on offer include professional tyre fitment, tyre care and puncture repair, air pressure checks and assistance with warranty queries to ensure a seamless ownership experience. The retail format emphasises product availability and after-sales support to strengthen customer trust. The expansion forms part of a broader strategy to consolidate presence in key markets and follows recent store openings in Delhi and Alappuzha while Eurogrip also maintains experience stores in Chennai, Mysuru, Patna, Farrukhabad, Ahmedabad, Hyderabad and Rajkot. The new store is located at Chawla Auto Traders, B -28 -134 1/8A, Phase three, Shaheed Karnail Singh Nagar, Ludhiana, Punjab -141013 and can be contacted on 9417593388 and 7888442413. TVS Srichakra Limited, makers of Eurogrip, TVS Eurogrip and TVS Tyres, is one of India's leading manufacturers and exporters of two and three-wheeler and off-highway tyres, incorporated in 1982 as a vertical of the US three billion (bn) holding company and reporting a production capacity of over three million (mn) tyres a month.