HIL Rebrands as BirlaNu and Announces $150 Mn Expansion Plan

28 Mar 2025 CW Team

HIL has officially rebranded as BirlaNu, marking a strategic move in its growth journey and reinforcing its commitment to high-quality building products and solutions. The company operates 32 manufacturing facilities across India and Europe and serves customers and partners in more than 80 countries.

As part of its long-term strategy to achieve $1 billion in revenue by 2028, BirlaNu has announced a $150 million investment. This capital will be directed towards expanding production capacities, boosting sustainability initiatives, and launching innovative building solutions to meet the evolving needs of modern construction.

The rebranding to BirlaNu reflects the company’s renewed focus on quality, innovation, and durability in its product offerings. With a strong emphasis on customer-centric solutions, the company aims to serve a wide range of stakeholders, including homeowners, builders, and designers, through advanced construction materials and technologies.

BirlaNu is actively working on both expansion and sustainability fronts. Among its notable advancements is the introduction of Organic Based Stabilisers (OBS) in UPVC pipe manufacturing. This innovation eliminates the use of heavy metals, making BirlaNu the first company in India to adopt this environmentally friendly technology.

In addition, the company has doubled the capacity of its AAC block facility in Chennai to 400,000 cubic metres per year, positioning it as one of the largest in the country. BirlaNu is also venturing into the home and interiors segment with plans to introduce its global premium flooring brand, Parador, to the Indian market.

These strategic initiatives underscore BirlaNu’s vision to drive sustainable innovation and deliver solutions that stand the test of time in the construction industry.

News source: Business Standard

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