Hindalco Industries (Hindalco) said it is targeting revenue of Rs 10 billion (bn) from its engineered system aluminium window business by FY29. The company said the business, marketed under the brand name Eternia, has been registering a nearly 65 per cent compound annual growth rate over the last three years. The target is to be achieved through sustained category expansion and deeper market penetration. Hindalco, part of the Aditya Birla Group, said the ambition is driven by rapid category growth, an expanding nationwide partner network and enhanced manufacturing capabilities. The company indicated investments in production and distribution to support scale-up and partner enablement. The statement framed the window franchise as a strategic priority within the metals and materials portfolio. The windows and facade segment in India represents an estimated Rs 400 bn market opportunity and remains largely unorganised, the firm said. It added that premium segments are growing at nearly 15 per cent CAGR, reflecting rising demand for high-performance, design-led offerings. Organised players are positioned to capture value as specification and performance requirements evolve. Satish Pai, managing director of Hindalco, said the building and construction sector is a critical pillar of India's growth and that the company sees significant opportunity in delivering system-driven solutions to the evolving market. He underlined the role of integrated aluminium offerings in meeting durability and design needs in modern construction. The remarks were presented in a company statement rather than as a market forecast. Hindalco reiterated that the Eternia business recorded strong growth and will leverage scale, channel development and manufacturing enhancements to pursue the Rs 10 bn objective by FY29. The company asserted that converting a largely unorganised segment into a more structured market will rely on partner collaboration and product performance. The announcement follows sustained growth over the past three years and sets a clear commercial target for the near term.