Honeywell, an engineering and technology company, expressed its intention to introduce sector-specific products under the Impact brand, aimed at the Ministry of Micro, Small, and Medium Enterprises (MSME) segment. Ashish Modi, President of Honeywell India, revealed this plan, emphasising the company's goal of providing tailored solutions for the diverse market. The Impact brand, designed for the growing mid-segment in India, currently offers various applications across building technologies, fire safety, electrical safety, energy management solutions, industrial sensors, and personal protective equipment (PPE). Modi explained that the company perceives an MSME segment within each sector or vertical. Therefore, their focus areas include Retail, Quick Service Restaurant or Hospitality, small industrial MSMEs, and the broader building space. He elaborated that they would continually address the needs of these sectors and develop products to resolve their challenges. Currently, Honeywell is actively launching several new products. This includes recent launches such as android-based point-of-sale machines, new camera products, and certain software solutions. Over the past four years, the Impact brand has experienced consistent revenue growth of 30 percent. Modi anticipates that this growth trajectory will persist in the future. Impact by Honeywell has established its presence in 50 cities, with Delhi NCR, Mumbai, Pune, Bangalore, and Chennai emerging as the top revenue-generating markets. The company aims to expand to an additional 80 locations, including tier-2 markets like Ahmedabad, Kochi, Chandigarh, Lucknow, Coimbatore, Indore, Jaipur, Kolkata, and Guwahati, over the next two years. The brand operates through a network of 80 distributors and employs over 100 individuals, with 35-40 percent of the workforce comprising engineers dedicated to innovation, research, development, and the delivery of high-quality solutions. Honeywell emphasizes its localisation strategy, ensuring that its solutions are not only imported but also tailored specifically for the Indian market.