Investors Pump Rs 500 Million Into PRISM’s Sunday PropTech

29 Sep 2025 CW Team

Travel-tech and hospitality company PRISM, the parent firm of OYO, announced on Tuesday that an InCred and Analah-led consortium has invested Rs 500 million in Sunday PropTech Limited, also known as OYO Assets.

InCred is a diversified Indian financial services group, while Analah is a Mumbai-based investment firm specialising in private equity, start-ups, real estate and financial services.

Sunday PropTech focuses on acquiring and developing high-quality hotels in India across premium and mid-premium segments, aiming to generate consistent returns and long-term capital appreciation. These hotels will operate under PRISM’s established brands, including Sunday Hotels, Palette Hotels, Townhouse, and others.

“As an investment platform, Sunday PropTech enables PRISM to onboard premium hotels through management contracts with minimal upfront capital, building a curated portfolio of high-performing assets that appreciate in value while delivering steady cash flows,” PRISM stated.

PRISM’s company-serviced hotel portfolio in India already spans over 1,300 hotels nationwide. With Sunday PropTech, the firm plans to launch 40 new four-star and five-star Sunday Hotels in FY26 across metros, non-metros, wildlife reserves and pilgrimage destinations, both in India and abroad.

Saurabh Jhalaria, Chief Investment Officer of InCred, said: “In India, listed companies such as Samhi Hotels, Chalet Hotels and Brigade Hotels have built large portfolios of premium assets in partnership with global brands. Sunday PropTech is adopting a similar approach, with the added advantage of PRISM’s strong technology stack and established brands. We see this platform as well-positioned to deliver strong returns for investors.”

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