Investors Pump Rs 500 Million Into PRISM’s Sunday PropTech

29 Sep 2025 CW Team

Travel-tech and hospitality company PRISM, the parent firm of OYO, announced on Tuesday that an InCred and Analah-led consortium has invested Rs 500 million in Sunday PropTech Limited, also known as OYO Assets.

InCred is a diversified Indian financial services group, while Analah is a Mumbai-based investment firm specialising in private equity, start-ups, real estate and financial services.

Sunday PropTech focuses on acquiring and developing high-quality hotels in India across premium and mid-premium segments, aiming to generate consistent returns and long-term capital appreciation. These hotels will operate under PRISM’s established brands, including Sunday Hotels, Palette Hotels, Townhouse, and others.

“As an investment platform, Sunday PropTech enables PRISM to onboard premium hotels through management contracts with minimal upfront capital, building a curated portfolio of high-performing assets that appreciate in value while delivering steady cash flows,” PRISM stated.

PRISM’s company-serviced hotel portfolio in India already spans over 1,300 hotels nationwide. With Sunday PropTech, the firm plans to launch 40 new four-star and five-star Sunday Hotels in FY26 across metros, non-metros, wildlife reserves and pilgrimage destinations, both in India and abroad.

Saurabh Jhalaria, Chief Investment Officer of InCred, said: “In India, listed companies such as Samhi Hotels, Chalet Hotels and Brigade Hotels have built large portfolios of premium assets in partnership with global brands. Sunday PropTech is adopting a similar approach, with the added advantage of PRISM’s strong technology stack and established brands. We see this platform as well-positioned to deliver strong returns for investors.”

Real Estate

07 Jul 2026

Pecan Realty Completes Rs 1.5 Billion Transactions

Pecan Realty has recently completed four institutional transactions worth over Rs 1.5 billion over the past two years, strengthening its position as an execution-led real estate platform. The deals include resolution-led acquisitions, structured finance transactions and capital partnerships across its development portfolio.The transactions covered acquisitions through the National Company Law Tribunal process and helped provide repayment or exits to both private and public sector lenders. The company said the deals demonstrate its ability to resolve complex project situations, work with instit..

SNN Estates Expands North Bengaluru Housing Project

SNN Estates has announced an expansion of its SNN Estates Felicity residential project in North Bengaluru following strong buyer demand, with 75 per cent of the first-phase inventory sold within three days of launch.The developer will add 76 apartments in the new phase, taking the project's estimated revenue potential to around Rs 1,000 crore upon completion of Phase 2.Spread across 6.5 acres in Rachenahalli, near Manyata Tech Park, the project comprises 604 apartments in 1.5, 2, 2.5, 3 and 4 BHK configurations. The development includes a 50,000-sq-ft clubhouse with amenities such as sports co..

SCG Drives ASEAN Industrial Transformation Strategy

SCG is strengthening its focus on ASEAN as a key growth region by advancing industrial transformation, enhancing competitiveness and building resilient regional value chains. Thammasak Sethaudom, President and Chief Executive Officer, SCG, highlighted the need for industries to continuously develop capabilities, strengthen resilience and deepen regional cooperation to achieve sustainable long-term growth.SCG views ASEAN as an important growth engine alongside China, supported by favourable demographics, trade connectivity and investment flows. With ASEAN’s GDP projected to grow by around 4.7..