Procter & Gamble India (P&G India), the parent company of well-known brands like Gillette, Whisper, and Vicks, has announced a Rs 3 billion 'P&G Supply Chain Catalyst Fund.' The fund aims to collaborate with third-party firms and startups to co-develop solutions for an efficient and modern supply chain ecosystem. This investment initiative covers various aspects, including supply chain optimisation, digitisation, capacity expansion, and sustainability. P&G India seeks to revitalise its supply chain with a focus on these key areas. The 'P&G Supply Chain Catalyst Fund' is part of P&G India's 'vGROW' program, which was initiated six years ago. This program is designed to establish partnerships with startups, small businesses, individuals, and larger corporations that offer business solutions beneficial to P&G's operations in India. To date, investments totalling Rs 18 billion have been committed through the vGROW program. LV Vaidyanathan, CEO of P&G India sub-continent, stated, With the 'P&G Supply Chain Catalyst' fund, we are focused on co-creating innovative solutions that enhance the very backbone of our operations - the supply chain. We are confident that focused interventions in the supply chain will have a positive impact on our overall priorities, including constructive disruption and productivity. Through the vGROW platform, P&G engages with over 2,300 suppliers, including startups, small businesses, and large organisations from various industries and services, such as creative agencies, technology partners, and material suppliers. For example, last year, the company announced a Rs 2 billion 'P&G Technovate Fund' to address business challenges by leveraging technology in collaboration with both existing and new external suppliers. P&G's India FMCG business operates through three entities: P&G Hygiene Health Care (feminine hygiene and Vicks), Gillette India, and P&G Home Products (detergents, baby care, hair care, and air care). Among these, P&G Hygiene Health Care and Gillette India are publicly listed on stock exchanges. P&G's India portfolio includes popular brands like Vicks, Ariel, Tide, Whisper, Gillette, AmbiPur, Pampers, Pantene, Oral-B, Head & Shoulders, and more.