PSG and BEYOND Host Dubai Kit Launch Event

19 May 2026 CW Team

Paris Saint-Germain and BEYOND Developments hosted an exclusive event at BEYOND’s Sales Gallery in Dubai Maritime City to celebrate their long-term partnership and unveil the club’s 2026–27 home kit. The event brought together creatives, media and cultural voices, with former PSG midfielder Marco Verratti in attendance.

BEYOND Developments was recently named Paris Saint-Germain’s Official Premium Sleeve Partner until 2029. The partnership, themed ‘Two Cities. One Soul’, reflects the shared cultural and design-led identity of Paris and Dubai, linking sport, modern living and global ambition.

Guests explored the new royal blue PSG home shirt, featuring a wide red-and-white central stripe. The kit, which recently debuted during PSG’s win over Brest, pays tribute to the club’s supporters and will be worn at Parc des Princes next season.

Verratti said PSG would always remain part of his identity and added that seeing the club celebrated in Dubai through a partnership built on ambition, beauty, community and emotion was a proud moment. PSG Chief Revenue Officer Richard Heaselgrave said the partnership with BEYOND reflected football’s growing role in connecting global communities.

Adil Taqi, CEO of BEYOND Developments, said football had become a universal language of emotion, identity and connection, aligning strongly with BEYOND’s values as a Dubai-born brand. The collaboration aims to build experiences that connect people across sport, design and culture.

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