PSG and BEYOND Host Dubai Kit Launch Event
ECONOMY & POLICY

PSG and BEYOND Host Dubai Kit Launch Event

Paris Saint-Germain and BEYOND Developments hosted an exclusive event at BEYOND’s Sales Gallery in Dubai Maritime City to celebrate their long-term partnership and unveil the club’s 2026–27 home kit. The event brought together creatives, media and cultural voices, with former PSG midfielder Marco Verratti in attendance.

BEYOND Developments was recently named Paris Saint-Germain’s Official Premium Sleeve Partner until 2029. The partnership, themed ‘Two Cities. One Soul’, reflects the shared cultural and design-led identity of Paris and Dubai, linking sport, modern living and global ambition.

Guests explored the new royal blue PSG home shirt, featuring a wide red-and-white central stripe. The kit, which recently debuted during PSG’s win over Brest, pays tribute to the club’s supporters and will be worn at Parc des Princes next season.

Verratti said PSG would always remain part of his identity and added that seeing the club celebrated in Dubai through a partnership built on ambition, beauty, community and emotion was a proud moment. PSG Chief Revenue Officer Richard Heaselgrave said the partnership with BEYOND reflected football’s growing role in connecting global communities.

Adil Taqi, CEO of BEYOND Developments, said football had become a universal language of emotion, identity and connection, aligning strongly with BEYOND’s values as a Dubai-born brand. The collaboration aims to build experiences that connect people across sport, design and culture.

Paris Saint-Germain and BEYOND Developments hosted an exclusive event at BEYOND’s Sales Gallery in Dubai Maritime City to celebrate their long-term partnership and unveil the club’s 2026–27 home kit. The event brought together creatives, media and cultural voices, with former PSG midfielder Marco Verratti in attendance.BEYOND Developments was recently named Paris Saint-Germain’s Official Premium Sleeve Partner until 2029. The partnership, themed ‘Two Cities. One Soul’, reflects the shared cultural and design-led identity of Paris and Dubai, linking sport, modern living and global ambition.Guests explored the new royal blue PSG home shirt, featuring a wide red-and-white central stripe. The kit, which recently debuted during PSG’s win over Brest, pays tribute to the club’s supporters and will be worn at Parc des Princes next season.Verratti said PSG would always remain part of his identity and added that seeing the club celebrated in Dubai through a partnership built on ambition, beauty, community and emotion was a proud moment. PSG Chief Revenue Officer Richard Heaselgrave said the partnership with BEYOND reflected football’s growing role in connecting global communities.Adil Taqi, CEO of BEYOND Developments, said football had become a universal language of emotion, identity and connection, aligning strongly with BEYOND’s values as a Dubai-born brand. The collaboration aims to build experiences that connect people across sport, design and culture.

Related Stories

Gold Stories

Next Story
Products

Koemmerling opens Navi Mumbai experience centre

Koemmerling, a brand of the profine Group, has expanded its presence in the Mumbai metropolitan region with the opening of a new experience centre in Navi Mumbai and launched its Allure S46 minimal sliding door system for the Indian market.Located in CBD Belapur, the facility was inaugurated by Peter Mrosik, Owner and CEO, profine Group, along with Farid Khan, Chairman and Managing Director, profine India, and Kamal Bajaj, CEO, profine India.The company said the new centre will showcase its portfolio of uPVC and aluminium window and door systems to architects, developers and homeowners.The ina..

Next Story
Products

India's waterproofing market nears Rs 150 bn milestone

India's waterproofing industry is approaching a market size of Rs 150 billion and is expected to surpass the $2 billion milestone, according to speakers at the 2nd India International Waterproofers Conference & Expo 2026 organised by the Waterproofers Association of India (WAI) in New Delhi.The two-day event brought together more than 20 speakers, 55 international delegates and 53 exhibition booths, with discussions focusing on climate-resilient construction, advanced waterproofing technologies and international collaboration.Inaugurating the event, Durga Shanker Mishra, former Secretary, ..

Next Story
Real Estate

Dilip Buildcon Q1 FY27 Revenue at Rs 23.78 billion

Dilip Buildcon Limited reported consolidated revenue from operations of Rs 2,378 crore in Q1 FY27, along with EBITDA of Rs 429 crore and profit after tax of Rs 128 crore.Consolidated EBITDA margin stood at 18.1%, improving from 17.1% in Q4 FY26. On a standalone basis, revenue from operations was Rs 1,930 crore, EBITDA stood at Rs 199 crore and PAT was Rs 39 crore, with an EBITDA margin of 10.3%.The company’s order book stood at Rs 27,691 crore as of 30 June 2026, compared with Rs 28,830 crore as of 31 March 2026. Roads and highways accounted for 17.1% of the order book, irrigation and water ..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement