TVS Commits Rs 1 Bn for NTorq 150 Launch Ahead of Festive Season

11 Sep 2025 CW Team

TVS Motor Company has invested nearly Rs 1 billion in launching the NTorq 150 Hyper Sport Scooter, aiming to capitalise on festive-season demand and strengthen its presence in the fast-growing premium scooter segment.

Aniruddha Haldar, Senior Vice-President and Head of Commuter and EV Business, told Business Standard that the company’s strategy combines strong product investment with a responsive dealer network. “With the NTorq 150, we are doubling down on premium scooters backed by strong investment and a responsive dealer network to convert festive-season demand into measurable growth, even amid market shifts like the GST changes,” he said.

Designed with contemporary styling and aerodynamics, the NTorq 150 is aimed at young, style-conscious consumers. The model features a 149.7 cc air-cooled engine, accelerating from 0–60 km/h in 6.3 seconds and reaching a top speed of 104 km/h, making it one of the fastest scooters in its category.

TVS is consolidating its position in the sport scooter market, which is outpacing overall two-wheeler growth. The NTorq 150 launch follows recent refreshes such as the TVS Orbiter, contributing to what Haldar described as the “freshest portfolio across all segments.”

Despite market volatility, TVS has maintained steady growth, supported by operational agility across its 1,400 primary dealerships and 4,000 secondary outlets. Haldar said, “Our ability to pivot quickly and respond to market changes has been key to sustaining growth.”

The recent GST rate cut is expected to further encourage buyers during the festive season, although dealers have expressed concerns over pre-GST inventory. Haldar acknowledged the issue but remained optimistic. “The benefits will flow across stakeholders, and the market fundamentals remain strong,” he noted.

News source: Business Standard

Real Estate

11 Nov 2025

Hettich Showcases ‘Magical Motion’ Innovations at Acetech 2025

Staying true to its promise of ‘Magical Interior Experiences’, Hettich unveiled a futuristic showcase at Acetech 2025, reimagining the future of modern living and workspaces through innovative German engineering. As an Associate Partner, Hettich’s exhibit captivated visitors with the SpinLines family, headlined by its latest innovation — RoomSpin. This choreographed interior system transforms entire spaces within seconds by rotating room modules to create dynamic, flexible environments. Engineered with precision turning and swivelling mechanisms, it enables architects and designer..

HPWWI, Biesse Partner to Boost Woodworking Skill Development

The Hettich Poddar Wood Working Institute (HPWWI) has signed a Memorandum of Understanding (MoU) with Biesse, strengthening efforts to advance skill development in India’s woodworking sector.The partnership will enhance training in advanced woodworking machinery, helping learners integrate modern technology into traditional craftsmanship. It marks the second collaboration between HPWWI and Biesse — after Faridabad — now expanding to Bhandup, Mumbai, symbolising Biesse’s entry into India’s financial capital.Mr Amit Prasad, CHRO, Hettich India & Director, HPWWI, said, “At HPWWI, ..

ITA launches India programme to boost clean industry projects

The Industrial Transition Accelerator (ITA) has launched its India Project Support Programme and released the India Insights Briefing: Unlocking India’s Clean Industrialisation Opportunity, developed with Boston Consulting Group (BCG). The initiative seeks to accelerate investment-ready decarbonisation projects and drive low-carbon growth across India’s key industrial sectors. A global multi-stakeholder initiative launched at COP28, the ITA’s new programme aims to fast-track flagship industrial projects in sectors such as chemicals, steel, cement, aluminium, aviation, and shipping, supp..