Vedanta Aluminium Launches ‘Vedamrit’ Honey FPO in Eastern India
ECONOMY & POLICY

Vedanta Aluminium Launches ‘Vedamrit’ Honey FPO in Eastern India

Vedanta Aluminium has launched Vedamrit Jibika Farmer Producer Company, introducing the brand ‘Vedamrit – 100% Pure Honey’ to strengthen farmer livelihoods while promoting sustainable agriculture and biodiversity. With this initiative, the company has established the largest honey-focused Farmer Producer Organisation (FPO) in Eastern India.

In the first phase, bee boxes have been distributed to more than 500 farmers following capacity-building training programmes. Each honeybee box is expected to generate an additional annual income of approximately Rs 16,000 for participating farmers, offering a stable supplementary livelihood for rural households. The FPO aims to produce 5,000 litres of premium honey by April 2026, with plans to scale up production to 20,000 litres annually. This expansion is projected to generate revenues of around Rs 10 million, ensuring the long-term sustainability of the initiative.

As part of the launch, the company also introduced a structured bilingual training module in Odia and English to enhance farmers’ technical knowledge. A live demonstration of honey production and extraction provided hands-on exposure to modern beekeeping practices, strengthening farmers’ confidence and operational readiness. The initiative seeks to transform rural incomes in Jharsuguda by equipping farmers with scientific beekeeping techniques, modern production methods and assured market linkages.

Manju Patel, Farmer & Member, Vedamrit Jibika FPO, said, “Vedamrit has opened a new door for us. With training and support, I am now able to earn more without depending only on seasonal crops. This initiative has given farmers like me the confidence that our hard work can create a better future for our families.”

Rajiv Kumar, CEO, Vedanta Aluminium, said, “Vedamrit reflects our commitment to building sustainable livelihoods for communities around our operations. By empowering farmers with scientific beekeeping practices, market access and capacity building, we aim to create a robust ecosystem that enhances rural incomes while contributing to environmental sustainability through improved pollination and biodiversity.”

Vedanta Aluminium plans to expand the FPO to include over 1,500 farmers by FY28, further strengthening rural entrepreneurship and economic resilience in the region.

Vedanta Aluminium has launched Vedamrit Jibika Farmer Producer Company, introducing the brand ‘Vedamrit – 100% Pure Honey’ to strengthen farmer livelihoods while promoting sustainable agriculture and biodiversity. With this initiative, the company has established the largest honey-focused Farmer Producer Organisation (FPO) in Eastern India.In the first phase, bee boxes have been distributed to more than 500 farmers following capacity-building training programmes. Each honeybee box is expected to generate an additional annual income of approximately Rs 16,000 for participating farmers, offering a stable supplementary livelihood for rural households. The FPO aims to produce 5,000 litres of premium honey by April 2026, with plans to scale up production to 20,000 litres annually. This expansion is projected to generate revenues of around Rs 10 million, ensuring the long-term sustainability of the initiative.As part of the launch, the company also introduced a structured bilingual training module in Odia and English to enhance farmers’ technical knowledge. A live demonstration of honey production and extraction provided hands-on exposure to modern beekeeping practices, strengthening farmers’ confidence and operational readiness. The initiative seeks to transform rural incomes in Jharsuguda by equipping farmers with scientific beekeeping techniques, modern production methods and assured market linkages.Manju Patel, Farmer & Member, Vedamrit Jibika FPO, said, “Vedamrit has opened a new door for us. With training and support, I am now able to earn more without depending only on seasonal crops. This initiative has given farmers like me the confidence that our hard work can create a better future for our families.”Rajiv Kumar, CEO, Vedanta Aluminium, said, “Vedamrit reflects our commitment to building sustainable livelihoods for communities around our operations. By empowering farmers with scientific beekeeping practices, market access and capacity building, we aim to create a robust ecosystem that enhances rural incomes while contributing to environmental sustainability through improved pollination and biodiversity.”Vedanta Aluminium plans to expand the FPO to include over 1,500 farmers by FY28, further strengthening rural entrepreneurship and economic resilience in the region.

Next Story
Real Estate

LML Realty Launches Cinema Campaign on Industrial Vision

LML Realty has launched a cinema advertising campaign in partnership with PVR INOX across 81 screens in Gurugram and Faridabad, showcasing the brand’s transformation from a mobility icon to an industrial infrastructure developer.The campaign features a cinematic brand film tracing LML’s journey since 1972, beginning with its iconic scooters and highlighting its evolution into creating infrastructure solutions that support India’s manufacturing growth.The film focuses on LML Industrial Park at Jhirka Valley, the company’s flagship industrial development approved under the Haryana Govern..

Next Story
Real Estate

IIM Ahmedabad Publishes Case Study on HoABL’s Business Model

The Indian Institute of Management Ahmedabad (IIMA) has published a case study on The House of Abhinandan Lodha (HoABL), examining the company’s digital-first consumer journey and business model that created India’s branded land category.Titled “HoABL: Ready for Scaling Up”, the case study has been published by the IIMA Case Centre and co-authored by Sourav Borah, Associate Professor of Marketing at IIMA, and Dr Aparna Kansal of IMT Ghaziabad. IIMA case studies are used across management and executive education programmes to help students and business leaders analyse strategic decision..

Next Story
Infrastructure Energy

Advait Energy and MEIL Partner for Energy Transition Projects

Advait Energy Transitions Limited (AETL) and Manipal Energy Infratech Limited (MEIL), a company of The Manipal Group, have entered into a strategic Memorandum of Understanding (MoU) to collaborate on power and energy transition opportunities across India and international markets.The partnership aims to combine AETL’s expertise in innovative energy technologies and manufacturing with MEIL’s EPC execution capabilities and project management experience. The collaboration will focus on opportunities across Power Transmission & Distribution, Renewable Energy, Battery Energy Storage Systems..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement