Vedanta Aluminium has launched Vedamrit Jibika Farmer Producer Company, introducing the brand ‘Vedamrit – 100% Pure Honey’ to strengthen farmer livelihoods while promoting sustainable agriculture and biodiversity. With this initiative, the company has established the largest honey-focused Farmer Producer Organisation (FPO) in Eastern India.In the first phase, bee boxes have been distributed to more than 500 farmers following capacity-building training programmes. Each honeybee box is expected to generate an additional annual income of approximately Rs 16,000 for participating farmers, offering a stable supplementary livelihood for rural households. The FPO aims to produce 5,000 litres of premium honey by April 2026, with plans to scale up production to 20,000 litres annually. This expansion is projected to generate revenues of around Rs 10 million, ensuring the long-term sustainability of the initiative.As part of the launch, the company also introduced a structured bilingual training module in Odia and English to enhance farmers’ technical knowledge. A live demonstration of honey production and extraction provided hands-on exposure to modern beekeeping practices, strengthening farmers’ confidence and operational readiness. The initiative seeks to transform rural incomes in Jharsuguda by equipping farmers with scientific beekeeping techniques, modern production methods and assured market linkages.Manju Patel, Farmer & Member, Vedamrit Jibika FPO, said, “Vedamrit has opened a new door for us. With training and support, I am now able to earn more without depending only on seasonal crops. This initiative has given farmers like me the confidence that our hard work can create a better future for our families.”Rajiv Kumar, CEO, Vedanta Aluminium, said, “Vedamrit reflects our commitment to building sustainable livelihoods for communities around our operations. By empowering farmers with scientific beekeeping practices, market access and capacity building, we aim to create a robust ecosystem that enhances rural incomes while contributing to environmental sustainability through improved pollination and biodiversity.”Vedanta Aluminium plans to expand the FPO to include over 1,500 farmers by FY28, further strengthening rural entrepreneurship and economic resilience in the region.