Vraj Group has strengthened its leadership with the appointment of Gaurav Talwar as Director of Sales and CRM, the company announced in Mumbai on 14 February 2026. The multi-state real estate developer operates across Mumbai and Gujarat and is known for a focused approach to redevelopment-led residential projects. The move forms part of a wider institutionalisation drive to bolster customer engagement and to build a scalable sales organisation with clearer processes and enhanced governance. The group has announced plans to launch projects aggregating approximately Rs 30,000 million (mn) in gross development value in 2026 across select urban micro-markets. The pipeline will comprise premium residential developments emphasising efficient design, liveability and execution certainty. The company intends to channel its redevelopment expertise into projects that balance timely delivery with transparency and customer-first principles, while leveraging the new sales leadership to increase sales velocity and market penetration. Senior management indicated that strengthening the sales platform is a strategic priority for the phase of growth planned for 2026 and that Mr Talwar's experience in structured institutions and customer engagement will be instrumental. Mr Talwar joins with leadership experience across SAX, JP Morgan and DCB Bank and a background in sales leadership, customer relationship management and growth-driven strategies. He is expected to focus on scaling the sales ecosystem, institutionalising CRM practices and deepening customer relationships. Vraj Group said it will continue to pursue measured, sustainable growth supported by a disciplined balance sheet and a redevelopment-focused strategy while reinforcing internal systems and long-term stakeholder confidence across markets. The appointment is intended to enhance transparency in sales processes and to reinforce customer trust during redevelopment transactions. The company added that the leadership upgrade will support delivery timelines and improve after-sales service. For further information the company directs readers to its corporate website.