Bridgestone designs Potenza Sport tires for Maserati's debut e-SUV

24 May 2024 CW Team

Bridgestone, a leader in premium tyres and sustainable mobility solutions, has been chosen by Maserati to develop bespoke 20’’ tyres for its first all-electric SUV, the Maserati Grecale Folgore.

After recent collaborations including fitments for the Maserati MC20 supercar and the Maserati Grecale, Maserati looked to its long-term partner for a tyre that could enhance the on-road capabilities of its first-ever all-electric SUV. Bridgestone responded with custom-developed Bridgestone Potenza Sport ENLITEN tyres, its flagship ultra-high performance tyre.

Providing top performance in dry conditions and supported by a premium wet package, the Bridgestone Potenza Sport ENLITEN has been custom engineered to keep Maserati Grecale Folgore drivers in control with superior handling performance in challenging conditions on both dry and wet surfaces.

The bespoke Bridgestone tyre delivers against the Maserati Grecale Folgore’s specific needs and enhances its performance thanks to the use of ENLITEN Technology, Bridgestone’s innovative approach to tyre development. This combination of multiple cutting-edge technologies provides maximum safety and outstanding tyre performance for Maserati Grecale Folgore drivers, while improving the sustainability characteristics of the tyre.

Driving the electric revolution forward
Alongside a successful, long-term partnership, Bridgestone and Maserati also share a strong commitment to electrification. The Bridgestone tyre specifically developed for the new Maserati Grecale Folgore delivers very low rolling resistance performance – achieving a best-in-class EU Label A-grade – to extend the Maserati Grecale Folgore’s 500km range.1

Through a fully integrated approach, Bridgestone is investing to make electric mobility more efficient and accessible to drivers and fleets. The company is pioneering premium tyres and tyre technologies for EVs, as well as dedicated fleet and mobility solutions, while partnering with leading EV manufacturers and developing an EV-ready retail and service network. On its side, Maserati is the first Italian luxury brand to launch 100 percent electric vehicles, with a commitment to produce electric versions of all its models by 2025 and full-electric vehicles alone by 2028.

Consistent with Maserati’s deep-rooted Italian heritage, the Maserati Grecale Folgore was designed and produced in Italy, and so were its bespoke Bridgestone Potenza Sport ENLITEN tyres.

Bridgestone’s proprietary Virtual Tyre Development technologies was combined with Maserati’s driving simulator to ensure that the bespoke tyre could be created and tested in a digital environment – reducing physical prototyping and testing, cutting raw material consumption and carbon emissions, and enabling a faster time to market.

Speaking on this announcement was Steven De Bock, Vice President Original Equipment at Bridgestone EMEA, said, “The Grecale Folgore is a historic launch for Maserati on its pioneering electrification journey, and we’re very proud to help bring its performance to life with Bridgestone tyres. We both have a strong commitment to accelerate the transition to electric vehicles; it’s a great moment to see our collaboration break new ground in electric mobility.

Bridgestone, a leader in premium tyres and sustainable mobility solutions, has been chosen by Maserati to develop bespoke 20’’ tyres for its first all-electric SUV, the Maserati Grecale Folgore. After recent collaborations including fitments for the Maserati MC20 supercar and the Maserati Grecale, Maserati looked to its long-term partner for a tyre that could enhance the on-road capabilities of its first-ever all-electric SUV. Bridgestone responded with custom-developed Bridgestone Potenza Sport ENLITEN tyres, its flagship ultra-high performance tyre. Providing top performance in dry conditions and supported by a premium wet package, the Bridgestone Potenza Sport ENLITEN has been custom engineered to keep Maserati Grecale Folgore drivers in control with superior handling performance in challenging conditions on both dry and wet surfaces. The bespoke Bridgestone tyre delivers against the Maserati Grecale Folgore’s specific needs and enhances its performance thanks to the use of ENLITEN Technology, Bridgestone’s innovative approach to tyre development. This combination of multiple cutting-edge technologies provides maximum safety and outstanding tyre performance for Maserati Grecale Folgore drivers, while improving the sustainability characteristics of the tyre. Driving the electric revolution forward Alongside a successful, long-term partnership, Bridgestone and Maserati also share a strong commitment to electrification. The Bridgestone tyre specifically developed for the new Maserati Grecale Folgore delivers very low rolling resistance performance – achieving a best-in-class EU Label A-grade – to extend the Maserati Grecale Folgore’s 500km range.1 Through a fully integrated approach, Bridgestone is investing to make electric mobility more efficient and accessible to drivers and fleets. The company is pioneering premium tyres and tyre technologies for EVs, as well as dedicated fleet and mobility solutions, while partnering with leading EV manufacturers and developing an EV-ready retail and service network. On its side, Maserati is the first Italian luxury brand to launch 100 percent electric vehicles, with a commitment to produce electric versions of all its models by 2025 and full-electric vehicles alone by 2028. Consistent with Maserati’s deep-rooted Italian heritage, the Maserati Grecale Folgore was designed and produced in Italy, and so were its bespoke Bridgestone Potenza Sport ENLITEN tyres. Bridgestone’s proprietary Virtual Tyre Development technologies was combined with Maserati’s driving simulator to ensure that the bespoke tyre could be created and tested in a digital environment – reducing physical prototyping and testing, cutting raw material consumption and carbon emissions, and enabling a faster time to market. Speaking on this announcement was Steven De Bock, Vice President Original Equipment at Bridgestone EMEA, said, “The Grecale Folgore is a historic launch for Maserati on its pioneering electrification journey, and we’re very proud to help bring its performance to life with Bridgestone tyres. We both have a strong commitment to accelerate the transition to electric vehicles; it’s a great moment to see our collaboration break new ground in electric mobility.

Infrastructure Urban

04 May 2026

Jyoti Structures FY26 profit rises 56.5%

Jyoti Structures (JSL) recently reported strong financial results for the quarter and year ended 31 March 2026, driven by disciplined execution, cost management and steady progress across its order book.For Q4 FY2025-26, total income rose 44.2 per cent to Rs 2.41 billion from Rs 1.67 billion in Q4 FY2024-25. EBITDA increased 58.6 per cent to Rs 237 million, while EBITDA margin improved by 89 basis points to 9.84 per cent. Profit before tax grew 53.3 per cent to Rs 188.5 million, and net profit rose 51.9 per cent to Rs 181.4 million.For FY2025-26, total income grew 53.1 per cent to Rs 7.72 bill..

Infrastructure Energy

04 May 2026

Cat BEPU to Power Doppstadt Separator at IFAT 2026

Caterpillar’s Cat Battery Electric Power Unit (BEPU) has been selected by Doppstadt to power its SWS 6 Spiral Shaft Separator, which will be showcased for the first time at IFAT 2026 in Munich, Germany, from 4–7 May.The compact plug-and-play BEPU is designed to replace a diesel engine within the same space, using the same mounting locations and relative machine position. It integrates the battery, motor, inverter, onboard charging, cooling and controls, enabling OEMs to electrify existing chassis platforms without extensive redesign.Caterpillar and Cat dealer Zeppelin Power Systems have be..

Infrastructure Urban

04 May 2026

VECV sales rise 6.9% in April 2026

VE Commercial Vehicles, a joint venture between Volvo Group and Eicher Motors, recorded sales of 7,318 units in April 2026, compared to 6,846 units in April 2025, registering 6.9 per cent growth. The total included 7,159 units under the Eicher brand and 159 units under the Volvo brand.Eicher branded trucks and buses reported sales of 7,159 units during the month, up 6.6 per cent from 6,717 units in April 2025. In the domestic commercial vehicle market, Eicher sales rose 8.6 per cent to 6,797 units from 6,257 units a year earlier.Exports declined 21.3 per cent, with VECV recording 362 units in ..