Magicbricks Expands READPRO: 85,000+ Brokers in 200+ Cities
Company News

Magicbricks Expands READPRO: 85,000+ Brokers in 200+ Cities

A recent report suggests that only 15 per cent of the 500,000 brokers operating in India use technology effectively, leaving the majority dependent on manual processes like paperwork.

Magicbricks, India's premier property portal, has reinforced its commitment to real estate brokers by scaling up READPRO, its AI-powered CRM platform, empowering over 15,000 brokers and achieving 85,000+ active licenses across 200+ cities in just six months.

With features like real-time sales tracking, lead integration, and performance analytics, READPRO has assisted in a 200 per cent increase in lead generation, driven by innovative features such as data and lead management, live team updates, real-time performance tracking, and advanced tools like performance dashboards and compass.

Among the 200+ cities where READPRO operates, Magicbricks has observed the highest usage in metropolitan hubs like Delhi, Noida, Mumbai, and Bengaluru, with an average of 3,500, 1,600, 1,600, and 1,200 active users at any given time, respectively.

Additionally, digital adoption is driving its rapid growth in Tier-2 cities such as Chandigarh, Lucknow, Jaipur, Agra, and Surat, showcasing the platform's expanding footprint and appeal across diverse markets. As a result, READPRO has experienced a 71% surge in activity between November and December 2024.

Talking about the same, Sudhir Pai, CEO, Magicbricks emphasized ""As residential demand and supply remain robust, the need for proptech solutions among brokers is more pressing than ever. By integrating READPRO’s advanced CRM capabilities into the Magicbricks platform, we are empowering the broker community with tools that enhance productivity, improve profitability, and streamline their operations. This aligns with our commitment to providing innovative solutions that address the evolving challenges of the real estate ecosystem."

Originally developed by Its For You Pvt Ltd in 2020, READPRO was acquired by Magicbricks to complement its full-stack real estate solutions, which include Verified Leads and Site Visits. With over 2 crore customers and 15 lakh listings, Magicbricks continues to lead the real estate industry, enhancing capabilities for developers, homebuyers, and brokers alike.

Akshay Seth, Founder (ReadPro) further added, ""Traditionally, brokers have depended on manual processes and generic CRMs. However, we identified their specific requirements and custom-built ReadPro, equipped with industry-specific features tailored for real estate professionals. With Magicbricks' nationwide presence, robust technical infrastructure, and expansive sales network, we aim to amplify ReadPro's reach and establish it as the leading CRM solution for real estate consultants across India.

A recent report suggests that only 15 per cent of the 500,000 brokers operating in India use technology effectively, leaving the majority dependent on manual processes like paperwork.Magicbricks, India's premier property portal, has reinforced its commitment to real estate brokers by scaling up READPRO, its AI-powered CRM platform, empowering over 15,000 brokers and achieving 85,000+ active licenses across 200+ cities in just six months.With features like real-time sales tracking, lead integration, and performance analytics, READPRO has assisted in a 200 per cent increase in lead generation, driven by innovative features such as data and lead management, live team updates, real-time performance tracking, and advanced tools like performance dashboards and compass.Among the 200+ cities where READPRO operates, Magicbricks has observed the highest usage in metropolitan hubs like Delhi, Noida, Mumbai, and Bengaluru, with an average of 3,500, 1,600, 1,600, and 1,200 active users at any given time, respectively.Additionally, digital adoption is driving its rapid growth in Tier-2 cities such as Chandigarh, Lucknow, Jaipur, Agra, and Surat, showcasing the platform's expanding footprint and appeal across diverse markets. As a result, READPRO has experienced a 71% surge in activity between November and December 2024.Talking about the same, Sudhir Pai, CEO, Magicbricks emphasized As residential demand and supply remain robust, the need for proptech solutions among brokers is more pressing than ever. By integrating READPRO’s advanced CRM capabilities into the Magicbricks platform, we are empowering the broker community with tools that enhance productivity, improve profitability, and streamline their operations. This aligns with our commitment to providing innovative solutions that address the evolving challenges of the real estate ecosystem.Originally developed by Its For You Pvt Ltd in 2020, READPRO was acquired by Magicbricks to complement its full-stack real estate solutions, which include Verified Leads and Site Visits. With over 2 crore customers and 15 lakh listings, Magicbricks continues to lead the real estate industry, enhancing capabilities for developers, homebuyers, and brokers alike.Akshay Seth, Founder (ReadPro) further added, Traditionally, brokers have depended on manual processes and generic CRMs. However, we identified their specific requirements and custom-built ReadPro, equipped with industry-specific features tailored for real estate professionals. With Magicbricks' nationwide presence, robust technical infrastructure, and expansive sales network, we aim to amplify ReadPro's reach and establish it as the leading CRM solution for real estate consultants across India.

Next Story
Equipment

Handling concrete better

Efficiently handling the transportation and placement of concrete is essential to help maintain the quality of construction, meet project timelines by minimising downtimes, and reduce costs – by 5 to 15 per cent, according to Sandeep Jain, Director, Arkade Developers. CW explores what the efficient handling of concrete entails.Select wellFirst, a word on choosing the right equipment, such as a mixer with a capacity aligned to the volume required onsite, from Vaibhav Kulkarni, Concrete Expert. “An overly large mixer will increase the idle time (and cost), while one that ..

Next Story
Real Estate

Elevated floors!

Raised access flooring, also called false flooring, is a less common interiors feature than false ceilings, but it has as many uses – if not more.A raised floor is a modular panel installed above the structural floor. The space beneath the raised flooring is typically used to accommodate utilities such as electrical cables, plumbing and HVAC systems. And so, raised flooring is usually associated with buildings with heavy cabling and precise air distribution needs, such as data centres.That said, CW interacted with designers and architects and discovered that false flooring can come in handy ..

Next Story
Infrastructure Urban

The Variation Challenge

A variation or change in scope clause is defined in construction contracts to take care of situations arising from change in the defined scope of work. Such changes may arise due to factors such as additions or deletions in the scope of work, modifications in the type, grade or specifications of materials, alterations in specifications or drawings, and acts or omissions of other contractors. Further, ineffective planning, inadequate investigations or surveys and requests from the employer or those within the project’s area of influence can contribute to changes in the scope of work. Ext..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?