Rockwell Automation is launching a new brand: LifecycleIQ Services. The new brand represents the expanding ways that customers can engage with Rockwell Automation technology and trained professionals to improve their performance and reimagine what’s possible across their industrial value chain. LifecycleIQ Services aim to provide the transformative partnership that customers need and expect today. By combining digital technologies with expansive human know-how, the services will help companies work faster, smarter and with greater agility at every point in their business cycle. The services can help companies realise the power of a Connected Enterprise during the design, operations, and maintenance stages in greenfield and brownfield facilities, said the company. Industrial companies can use LifecycleIQ Services to achieve outcomes like: Capturing more value from digital transformation initiatives Digital initiatives can struggle to get off the ground because companies don’t know what steps to take or where to start. Using the knowledge and experience within LifecycleIQ Services, companies can strategically plan, implement and scale their digital initiatives. Support can begin with defining strategic objectives, identifying use cases and quantifying business value. Rockwell Automation can then continue to support customers through implementation, ongoing maintenance and continuous innovation. Reducing risk with comprehensive cybersecurity support Cybersecurity is a top priority today, but few companies have specialists with both information and operations technology (IT/OT) security knowledge. Rockwell Automation is uniquely equipped to address complex security challenges in IT/OT environments. The company understands the OT environment and how it interfaces with IT and follows industry security standards. LifecycleIQ Services can help companies adopt a proactive cybersecurity approach and address the entire attack continuum – before, during and after an event. Also, as more companies connect their plants to remote workers and partners like original equipment manufacturers (OEMs), Rockwell Automation can help protect those connections with secure remote access and security posture assessment services. Improving workforce support Companies need new ways to support their workforces as they contend with global health challenges and skills shortages brought on by the retirement of trained workers and an influx of new technologies. They also need workforce support as they seek to make the most of IIoT technologies. LifecycleIQ Services can help companies address their unique workforce challenges and gaps by assessing needs, identifying priorities and creating workforce development programs. Rockwell Automation also uses remote support capabilities and augmented reality technologies to help companies interact virtually with support engineers, strengthen skills with virtual training, and provide safety and security services without sending people into plants. Rockwell Automation, Inc. is a global industrial automation and digital transformation company. Image Source Written from a company news release.