Homesure TileEx Joins Hands with LSG as Official Partner for IPL Season

19 Mar 2025 CW Team

With this association, Homesure TileEx becomes the exclusive tile adhesive partner for LSG, allowing Homesure to leverage much coveted visibility and relevance at the marketplace. With Uttar Pradesh (U.P.) being one of the major markets for Homesure, it was a natural choice to partner Lucknow Super Giants franchise who have reached the play-off stage twice in the last 3 seasons. The strong performance of the team and the endearing acceptance of popular India regulars like Rishab Pant, Ravi Bishnoi, Avesh Khan and international marquee players like Nicholas Pooran, David Miller and Mitch Marsh make this association an exciting combination of skill and expertise, just like the Homesure Tile Ex product.

Speaking on this collaboration, Kaushal Mehta, Managing Director, Walplast, said: “We are thrilled to partner with Lucknow Super Giants, a team that embodies resilience and determination. Cricket is more than just a sport in India—it is a passion that unites people across generations. This partnership allows us to reach millions of cricket fans while reinforcing our commitment to providing top-quality construction solutions with Homesure TileEx. Just as a strong foundation is key to a winning team, the right construction materials are essential to building structures that last.”

Aniruddha Sinha, Senior Vice President - Marketing, CSR & Business Head - P2P Division, Walplast added: “Cricket holds a special place in the hearts of millions of Indians, and IPL is the perfect platform to engage with our audience. Partnering with LSG is an exciting opportunity to enhance Homesure Tile Ex brand visibility and build a deeper connection with customers who trust our products in their everyday lives. With this collaboration, we aim to integrate our brand seamlessly into a multi-media, multi-platform cricketing experience, reaching homeowners, builders, and the construction eco-system community.”

Vinay Chopra - COO, Lucknow Super Giants stated: "We are pleased to welcome Homesure Tile Ex as our Official Partner for IPL 2025. Their expertise and strong market presence make them a valuable addition to our team’s partnerships, and we look forward to a successful association."

The partnership will also include multiple consumer and brand engagement activities throughout the IPL season.

This association marks an exciting chapter for Homesure, bringing the brand closer to millions of cricket enthusiasts while reinforcing its leadership in the construction materials industry.

Walplast Products, a leading manufacturer of building and construction materials, is proud to announce its partnership with Lucknow Super Giants (LSG) for IPL Season-18 as an Official Partner with the Homesure TileEx Tile Adhesive brand. This collaboration reaffirms Homesure's presence and commitment in the market while associating with one of the most exciting teams in the IPL. With this association, Homesure TileEx becomes the exclusive tile adhesive partner for LSG, allowing Homesure to leverage much coveted visibility and relevance at the marketplace. With Uttar Pradesh (U.P.) being one of the major markets for Homesure, it was a natural choice to partner Lucknow Super Giants franchise who have reached the play-off stage twice in the last 3 seasons. The strong performance of the team and the endearing acceptance of popular India regulars like Rishab Pant, Ravi Bishnoi, Avesh Khan and international marquee players like Nicholas Pooran, David Miller and Mitch Marsh make this association an exciting combination of skill and expertise, just like the Homesure Tile Ex product. Speaking on this collaboration, Kaushal Mehta, Managing Director, Walplast, said: “We are thrilled to partner with Lucknow Super Giants, a team that embodies resilience and determination. Cricket is more than just a sport in India—it is a passion that unites people across generations. This partnership allows us to reach millions of cricket fans while reinforcing our commitment to providing top-quality construction solutions with Homesure TileEx. Just as a strong foundation is key to a winning team, the right construction materials are essential to building structures that last.” Aniruddha Sinha, Senior Vice President - Marketing, CSR & Business Head - P2P Division, Walplast added: “Cricket holds a special place in the hearts of millions of Indians, and IPL is the perfect platform to engage with our audience. Partnering with LSG is an exciting opportunity to enhance Homesure Tile Ex brand visibility and build a deeper connection with customers who trust our products in their everyday lives. With this collaboration, we aim to integrate our brand seamlessly into a multi-media, multi-platform cricketing experience, reaching homeowners, builders, and the construction eco-system community.” Vinay Chopra - COO, Lucknow Super Giants stated: We are pleased to welcome Homesure Tile Ex as our Official Partner for IPL 2025. Their expertise and strong market presence make them a valuable addition to our team’s partnerships, and we look forward to a successful association. The partnership will also include multiple consumer and brand engagement activities throughout the IPL season. This association marks an exciting chapter for Homesure, bringing the brand closer to millions of cricket enthusiasts while reinforcing its leadership in the construction materials industry.

Infrastructure Urban

04 Dec 2025

ISRO’s IMAT Success Boosts Readiness for Maiden Gaganyaan Mission

Union Minister of State for Science and Technology Dr Jitendra Singh informed Parliament that ISRO has achieved a key milestone in its preparations for India’s first human space mission with the successful completion of the Integrated Main Parachute Airdrop Test (IMAT). He said in the Lok Sabha that the test forms a central part of the qualification campaign for the Crew Module’s parachute-based deceleration system, one of the most vital elements in human-rating the mission.According to Dr. Jitendra Singh, the IMAT recreated one of the most demanding descent conditions by intentionally del..

Infrastructure Urban

04 Dec 2025

Gyanesh Kumar Takes Charge as Chair of International IDEA Council

Chief Election Commissioner of India Gyanesh Kumar has assumed the Chairship of the Council of Member States of the International Institute for Democracy and Electoral Assistance for 2026. The ceremony in Stockholm was also attended by India’s Ambassador to Sweden, Anurag Bhushan. India, a founding member of International IDEA, has long contributed to the organisation’s governance and global democratic dialogue, and the new Chairship signals broad recognition of the Election Commission of India as a trusted and innovative election management institution.During his visit, Kumar held discuss..

Infrastructure Energy

04 Dec 2025

Coal Mines Boost Local Growth and Support India’s Energy Self-reliance

The Magadh and Amrapali coal mines in Jharkhand are playing a pivotal role in strengthening India’s energy security, contributing nearly half of Central Coalfields Limited’s total coal production in 2024–25. Both mines support the broader goal of ensuring steady coal availability for the power sector under the vision of Aatmanirbhar Bharat. Magadh has estimated mineable reserves of 854.91 million tonnes, while Amrapali holds 456.34 million tonne. For FY 2025–26, the two are expected to generate net sales revenues of Rs 28.12 billion and Rs 23.67 billion respectively. Local development ..