Infra.Market Becomes India’s Second-Largest Tile Maker

19 May 2025 CW Team

Currently, exports account for 25 to 30 per cent of the company’s tile revenue, strengthening its international presence. Its brand portfolio spans three major consumer segments: Emcer, which targets premium clientele with large slabs and refined finishes; IVAS, aimed at the mass-premium market with a design-focused approach; and Millennium Tiles, positioned for cost-effective, large-scale projects.

This tiered branding strategy supports the company’s penetration across urban and semi-urban markets, serving real estate developers, architects, OEMs, contractors, and private players. With over 12,000 dealers across India, Infra.Market links its sales strategy to ongoing projects and leverages in-house tech tools for demand planning, manufacturing, and logistics.

Co-founder Aaditya Sharda noted, “India has evolved into a global manufacturing hub for tiles, becoming the third-largest ceramic category exporter in the world. The market is no longer driven solely by pricing; developers now demand rapid fulfilment, premium finishes, and distinctive designs. That’s where our multi-brand model and digital-first distribution give us an edge.”

He added that the company’s digital-first approach and integration of product lines like concrete and AAC blocks enable natural upselling to tiles and sanitaryware as projects evolve, making Infra.Market a preferred partner across construction segments.

India’s ceramic tiles market stood at approximately Rs 59,500 crore in 2023 and is expected to grow to Rs 70,700 crore by the end of 2025. Demand is being driven by new construction, renovations, and government-backed housing and infrastructure initiatives, especially in Tier 2 and Tier 3 cities.

Infra.Market’s scale, vertical integration, and emphasis on design-led offerings position it as a key contributor to this momentum, reinforcing its leadership in the evolving ceramics landscape.

Infra.Market has emerged as India’s second-largest player in the ceramic tiles sector by installed capacity, with a total manufacturing capability of 81.57 million square metres. The company, a prominent name in the building materials space, operates 19 manufacturing plants and has seen a five-fold growth over the past three to four years. Backed by an investment of around Rs 1,400 crore, Infra.Market’s expansion has been powered by its multi-brand strategy and category diversification, enhancing its reach in both domestic and export markets.Currently, exports account for 25 to 30 per cent of the company’s tile revenue, strengthening its international presence. Its brand portfolio spans three major consumer segments: Emcer, which targets premium clientele with large slabs and refined finishes; IVAS, aimed at the mass-premium market with a design-focused approach; and Millennium Tiles, positioned for cost-effective, large-scale projects.This tiered branding strategy supports the company’s penetration across urban and semi-urban markets, serving real estate developers, architects, OEMs, contractors, and private players. With over 12,000 dealers across India, Infra.Market links its sales strategy to ongoing projects and leverages in-house tech tools for demand planning, manufacturing, and logistics.Co-founder Aaditya Sharda noted, “India has evolved into a global manufacturing hub for tiles, becoming the third-largest ceramic category exporter in the world. The market is no longer driven solely by pricing; developers now demand rapid fulfilment, premium finishes, and distinctive designs. That’s where our multi-brand model and digital-first distribution give us an edge.”He added that the company’s digital-first approach and integration of product lines like concrete and AAC blocks enable natural upselling to tiles and sanitaryware as projects evolve, making Infra.Market a preferred partner across construction segments.India’s ceramic tiles market stood at approximately Rs 59,500 crore in 2023 and is expected to grow to Rs 70,700 crore by the end of 2025. Demand is being driven by new construction, renovations, and government-backed housing and infrastructure initiatives, especially in Tier 2 and Tier 3 cities.Infra.Market’s scale, vertical integration, and emphasis on design-led offerings position it as a key contributor to this momentum, reinforcing its leadership in the evolving ceramics landscape.

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