Infra.Market Becomes India’s Second-Largest Tile Maker

19 May 2025 CW Team

Currently, exports account for 25 to 30 per cent of the company’s tile revenue, strengthening its international presence. Its brand portfolio spans three major consumer segments: Emcer, which targets premium clientele with large slabs and refined finishes; IVAS, aimed at the mass-premium market with a design-focused approach; and Millennium Tiles, positioned for cost-effective, large-scale projects.

This tiered branding strategy supports the company’s penetration across urban and semi-urban markets, serving real estate developers, architects, OEMs, contractors, and private players. With over 12,000 dealers across India, Infra.Market links its sales strategy to ongoing projects and leverages in-house tech tools for demand planning, manufacturing, and logistics.

Co-founder Aaditya Sharda noted, “India has evolved into a global manufacturing hub for tiles, becoming the third-largest ceramic category exporter in the world. The market is no longer driven solely by pricing; developers now demand rapid fulfilment, premium finishes, and distinctive designs. That’s where our multi-brand model and digital-first distribution give us an edge.”

He added that the company’s digital-first approach and integration of product lines like concrete and AAC blocks enable natural upselling to tiles and sanitaryware as projects evolve, making Infra.Market a preferred partner across construction segments.

India’s ceramic tiles market stood at approximately Rs 59,500 crore in 2023 and is expected to grow to Rs 70,700 crore by the end of 2025. Demand is being driven by new construction, renovations, and government-backed housing and infrastructure initiatives, especially in Tier 2 and Tier 3 cities.

Infra.Market’s scale, vertical integration, and emphasis on design-led offerings position it as a key contributor to this momentum, reinforcing its leadership in the evolving ceramics landscape.

Infra.Market has emerged as India’s second-largest player in the ceramic tiles sector by installed capacity, with a total manufacturing capability of 81.57 million square metres. The company, a prominent name in the building materials space, operates 19 manufacturing plants and has seen a five-fold growth over the past three to four years. Backed by an investment of around Rs 1,400 crore, Infra.Market’s expansion has been powered by its multi-brand strategy and category diversification, enhancing its reach in both domestic and export markets.Currently, exports account for 25 to 30 per cent of the company’s tile revenue, strengthening its international presence. Its brand portfolio spans three major consumer segments: Emcer, which targets premium clientele with large slabs and refined finishes; IVAS, aimed at the mass-premium market with a design-focused approach; and Millennium Tiles, positioned for cost-effective, large-scale projects.This tiered branding strategy supports the company’s penetration across urban and semi-urban markets, serving real estate developers, architects, OEMs, contractors, and private players. With over 12,000 dealers across India, Infra.Market links its sales strategy to ongoing projects and leverages in-house tech tools for demand planning, manufacturing, and logistics.Co-founder Aaditya Sharda noted, “India has evolved into a global manufacturing hub for tiles, becoming the third-largest ceramic category exporter in the world. The market is no longer driven solely by pricing; developers now demand rapid fulfilment, premium finishes, and distinctive designs. That’s where our multi-brand model and digital-first distribution give us an edge.”He added that the company’s digital-first approach and integration of product lines like concrete and AAC blocks enable natural upselling to tiles and sanitaryware as projects evolve, making Infra.Market a preferred partner across construction segments.India’s ceramic tiles market stood at approximately Rs 59,500 crore in 2023 and is expected to grow to Rs 70,700 crore by the end of 2025. Demand is being driven by new construction, renovations, and government-backed housing and infrastructure initiatives, especially in Tier 2 and Tier 3 cities.Infra.Market’s scale, vertical integration, and emphasis on design-led offerings position it as a key contributor to this momentum, reinforcing its leadership in the evolving ceramics landscape.

Real Estate

04 Aug 2026

LML Realty Launches Cinema Campaign on Industrial Vision

LML Realty has launched a cinema advertising campaign in partnership with PVR INOX across 81 screens in Gurugram and Faridabad, showcasing the brand’s transformation from a mobility icon to an industrial infrastructure developer.The campaign features a cinematic brand film tracing LML’s journey since 1972, beginning with its iconic scooters and highlighting its evolution into creating infrastructure solutions that support India’s manufacturing growth.The film focuses on LML Industrial Park at Jhirka Valley, the company’s flagship industrial development approved under the Haryana Govern..

Real Estate

04 Aug 2026

IIM Ahmedabad Publishes Case Study on HoABL’s Business Model

The Indian Institute of Management Ahmedabad (IIMA) has published a case study on The House of Abhinandan Lodha (HoABL), examining the company’s digital-first consumer journey and business model that created India’s branded land category.Titled “HoABL: Ready for Scaling Up”, the case study has been published by the IIMA Case Centre and co-authored by Sourav Borah, Associate Professor of Marketing at IIMA, and Dr Aparna Kansal of IMT Ghaziabad. IIMA case studies are used across management and executive education programmes to help students and business leaders analyse strategic decision..

Infrastructure Energy

04 Aug 2026

Advait Energy and MEIL Partner for Energy Transition Projects

Advait Energy Transitions Limited (AETL) and Manipal Energy Infratech Limited (MEIL), a company of The Manipal Group, have entered into a strategic Memorandum of Understanding (MoU) to collaborate on power and energy transition opportunities across India and international markets.The partnership aims to combine AETL’s expertise in innovative energy technologies and manufacturing with MEIL’s EPC execution capabilities and project management experience. The collaboration will focus on opportunities across Power Transmission & Distribution, Renewable Energy, Battery Energy Storage Systems..